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OptinMonster Review

9.3/10 (Tekpon Score)
Product is rated as #1 in category Lead Generation
OptinMonster is one of the best lead generation and marketing automation tools you can have for your business. This WordPress plugin resolves one of the most common problems a company or individual can have: abandoning visitors. How can you convert them? Why they are leaving and how you can make them come back on your website and make them subscribe and become customers. In this review, I will give you these answers OptinMonster will do it for me, but I will translate what this tool can do into truthful information.
UI/UX
9
Ease of use
9
Value for Money
9.5
Features
9.5
Customer Support
9.5
PROS:
  • Easy of use
  • Friendly pop-ups
  • Very customizable
  • Pre-designed templates
  • Great integrations
  • Special effects
CONS:
  • Familiar pop-ups templates
  • Some features are available on premium plans
  • Confusing setup

Videos: OptinMonster

OptinMonster Review – lead generation software


Does it sound familiar to you that moment when some visitors are leaving from your website for no reason, or they put some products in their shopping cart and never finalize the process? I bet it isn’t enjoyable, and you will do everything to take them back and convert them into real buyers.

And yes, indeed, social media is growing with each day, but guess what? Email marketing is still working and provides far more stable site traffic and generates more recurring revenue and conversions than any social media strategy or marketing.

Of course, getting a good list of emails can sometimes be time-consuming and challenging. As I said before, for every situation or problem, there is always out there the ideal solution. Today, OptinMonster can be the solution that you have expected. In this review, I will show you how to use OptinMonster to convert abandoning visitors into subscribers. Moreover, OptinMonster can covert them by using pop-ups without being annoying for users. And many other things that you will want to know before subscribing to one of their plans.


What is OptinMonster?

When OptinMonster was released in 2013, it was a simple WordPress plugin. Its main goal was to help businesses or bloggers to optimize conversion rates and grow their email lists. Now that things have evolved and so OptinMonster is no longer just a WordPress plugin but a hosted service that any website owner, even if you are using WordPress or others, can add a range of email sign-ups forms to their website.

Moreover, another interesting thing about OptinMonster is that it’s using pop-ups but making them more user-friendly. We all know how annoying can pop-ups can be. 

To answer the question, OptinMonster is the best lead generation tool, and marketing automation lets you create various optimization campaigns shown to users in different forms like pop-ups, floating bar, fullscreen welcome mat, and many more. Basically, you will find everything you need to start growing your email list, business, conversion rate, and boost sales. As now being a hosted service, all forms and content creations or other tasks are done with this tool are kept in one safe place: your account dashboard on the OptinMonster website.

How to use OptinMonster?

You don’t have to be a geek or a philosopher to use OptinMonster. Thus it is effortless to use. The tool is generating more subscribers, leads, and sales from the traffic you already have. He is just using different forms of pop-ups to engage your visitors and make them subscribe or becoming actual buyers. Moreover, you can customize the template design using drag-and-drop builder and personalized based on your audience behavior. You need no code for this.

To sum up, this is what you can obtain:

  • Grow Your Email List
  • Reduce Cart Abandonment
  • Increase Sales Conversion

How? With the help of different optimizations instruments like:

  1. Lightbox Popups
  2. Floating Bars
  3. Scroll Boxes
  4. Gamified Wheels
  5. Page-Level Targeting
  6. Exit Intent Detection
  7. Geolocation Targeting
  8. 100+ Templates

OptinMonster API

Even WordPress is saying about OptinMonster that is their best pop-up and marketing plugin. Who are we to contradict them? OptinMonster uses API Keys to allow you to connect the tool with other platforms. You can create and manage your API Keys by navigating to the My Account > API page.

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OptinMonster Features

We understand that living in a digital world can be consumptive sometimes, and building your business with a marketing strategy and a lot of optimizations can look complicated. Not when you have proper tools that will do your tasks and even better. The creators of OptinMonster’s goal was to take your pain away by creating personalized pop-ups form and made the conversion process much easier.

One of the main benefits that make this software being so awesome is its features. So please don’t go anywhere, and let’s discover together how this tool can help you.

  • Drag ‘n’ Drop Builder
  • Campaign Types
  • Campaign Triggers
  • Targeted Campaigns
  • Seamless Integrations
  • Actionable Insights

Since our launch in 2013, we’ve been boosting conversions for thousands of websites, from small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.


  • Drag ‘n’ Drop Builder

OptinMonster came as the perfect solution to replace slow popup maker plugins. The tool is designed to adapt to your marketing workflow and allow you to create custom pop-ups, floating bars, and other high converting lead generation forms in a glance. By using this drag ‘n’ drop pop-up maker, your task will be much easier. This feature allows you to create more attractive and targeted pop-ups designed to deliver the highest conversion rates. In fact, it’s the easiest way to generate leads from your business website.

Therefore, now you easily grow your email list and get more leads with this lead form builder that OptinMonster offers. Do you know what the best part of it is? You don’t have to learn how to code or don’t need to be a good designer to obtain user-friendly pop-ups. Once you’ve decided what form do you need, you can start creating them. OptinMonster offers more than 50 templates, and they are categorized based on goals, devices, and categories. Based on your marketing campaign, I’ve mentioned above the opt-in-forms you can choose from the dashboard and customized.

“If you have more imaginations and you think that you can do it better, no worries; you can build your own template from scratches without being a developer. Another great thing is that all pop-up templates are mobile responsive to look great on every device.

  • Yes/No form

Yes/No opt-in forms include two different buttons, simple, right? But these forms are designed based on a psychological phenomenon called The Zeigarnik Effect. This phenomenon was first noticed around the 1900s and described a tendency to remember interrupted or incomplete tasks more easily than the ones that have been completed.

So, if you’re users put something in the shopping cart but didn’t finish the process until the end, you can easily create a Yes/No form to inform them and ask if they want to continue shopping or a specific task. But, you also are offering them two solutions. Or other situations in which you want to convert them into actual subscribers, and you aren’t asked for your email address until you begin the process by clicking one of the buttons.

Yes/No style multi-step forms let you get visitors’ attention and present them with a targeted offer at the right time.

  • Offering two different lead magnets
  • Offer content upgrades, product demos, and webinars
  • Show relevant discount offers.
  • Redirect user’s attention to popular blog posts and pages
  • Improve affiliate earnings by showing exclusive offers

Moreover, you know those “thank you” pop-ups or confirmation messages or any message your visitors see after they subscribe? Yes, you can build those too with OptinMonster; no need to code.

  • Campaign Types

This feature allows you to choose the perfect campaign type to display the most attention-grabbing offer or message to your visitors for maximum engagement. Finally, you will be able to take back those abandoning visitors and turn them into real customers. Now let’s meet these types of displays.

  • Lightbox Popups

Even though we know how annoying sometimes pop-ups can be, OptinMonster somehow manages to help you build them without being like this; on the contrary, the pop-ups are user-friendly. And still, these are the best ways to grab your visitor’s attention, build your email list and engage them in different actions. Features like this one can be useful for eCommerce website owners, publishers, or even bloggers. In this way, you will be able to convert those abandoning visitors into customers.

  • Fullscreen Welcome Mat

The right time to engage with your audience is when they land on your website, and you have the possibility to grab their attention with a targeted call to action before they have a chance to get distracted and leave. You can choose other targeting rules to affect when the Fullscreen Welcome Mat appears. These include Page-Level Targeting, Device-Based Targeting, Geo-Location Targeting, and Scroll Trigger, so you have complete control over who sees your popups on what pages.

  • Scroll Boxes

Timing is everything when it comes to getting new leads. With OptinMonster, you can get your visitor’s attention without being too invasive and in a polite way. OptinMonster Slide-ins appear at the bottom right corner of the web page as the visitors scroll down to not interrupt users from what they were doing. You can use Scroll Boxes to highlight related products, collect feedback, reduce cart abandonment with discounts and coupons and engage with your visitors to move deeper into your website.

  • Floating bar

The Floating Bar is a sticky and highly noticeable campaign that attaches to the top or bottom of the web page and remains visible as your visitors scroll. It’s a great way to get visitors’ attention without disturbing or annoying them.

  • Countdown Timer

If you are looking for a way to create a sense of urgency to boost sales and conversion rates, OptinMonster and its Countdown Timer is the perfect solution. Give them a reason to buy now instead of later. Nothing will make your users buy quickly more than a timer showing that they have to move fast to buy that product.

  • Sidebar Forms

Please don’t waste your website’s sidebar and use it to generate leads and extract more emails. The more places you have a campaign, the more opportunities for someone to subscribe or take your offer.

  • Gamified Wheels

Gamification is a psychological trick that many marketers use to attract more customers or build their email lists. With OptinMonster, you can turn your onsite campaigns into engaging and interactive spin-a-wheel games. Let’s be honest! Everyone loves rewards, and they will do what you ask to obtain that reward, even give them their email address.

  • Inline forms

Strike while the iron is hot. Take your most engaged readers and convert them into real buyers or make them subscribe, but do it while surfing on your website. Inline forms are usually placed within the content your users are reading, so it’s effective in turning your most engaged visitors into leads and customers. They are also used as before and after opt-in forms placed before or after the blog posts’ content area across the site.

  • Content Locker

OptinMonster content locking lets you block part of your content and make it available to subscribers only, encouraging more email signups and attracting high-quality leads. This feature is ideal for bloggers and publishers. This content locker will blur or remove content below a set point on the page, so visitors have to opt-in to see the whole article.

  • Campaign Triggers

OptinMonster will help you detect your audience behavior and deliver the right campaign to the right person using smart triggers. This feature will also help you with the matter of visitors who abandon your website without converting them. Let’s see what smart triggers can you use:

  • Exit Intent – is a behavioral technology that monitors your visitor’s activity on your website and detects when they leave without converting them or having their email address. These triggers are used to reduce cart abandonment and generate more leads. Basically, you can show your audience the moment they intend to leave your website a pop-up with a targeted marketing message.

  • Scroll Trigger – show your visitors a pop-up with a special offer after they have scrolled down a specific percentage of a page to reduce bounce rate and abandonment and improve conversions.
  • MonsterLinksâ„¢ 2-Step Optins – If you are not generating enough leads or the percent of conversion is smaller than you predict, then you need a 2-step opt-in technology to turn your website into a lead generation monster. This tool turns any image or link into a 2-step opt-in campaign. When visitors click on the image or link, a popup asks them to subscribe or buy.
  • InactivitySensor – you can use this benefit on your inactive visitors; they can be converted into leads. Basically, OptinMonster is detecting inactivity on your website and track these users and show them a pop-up to encourage them to re-engage with your content.
  • Timed Display Control
  • Campaign Scheduling
  • HTML Elements
  • JavaScript Variables

  • Targeted Campaigns

You are still not believing that OptinMonster is the monster of optimization? You don’t even have to worry that your audience is from different parts of the world; this tool will help you engage and convert those people by showing them targeted pop-ups. Of course, this feature, too, has like a toolkit that you can take advantage of.

  • Referrer Detection
  • Page-Level Targeting
  • OnSite Follow Up Campaigns
  • Onsite Retargeting
  • Geo-Location Targeting
  • Cookie Retargeting
  • Device-Based Targeting
  • AdBlock Detection

  • Seamless Integrations

Once your pop-ups go live, you can start collecting email addresses and sending email campaigns by connecting OptinMonster with email marketing integrations. Of course, not all your visitors are the same, so you need something to understand each one’s behavior and adapt the marketing solutions. These integrations will not only allow you to grow your email list but also design targeted email campaigns.

  • Lead Sharing – Simplify your workflow and improve collaboration by integrating with external marketing tools and products and sharing leads across these services.
  • List Segmentation – Group subscribers in your mailing list to enable you to personalize pop-ups, display campaigns that are relevant to individuals, and send emails that will engage.
  • Smart Tags – Add tags to users on your mailing list, enabling you to personalize your campaigns and display dynamic smart content in your pop-ups.
  • Success Tracking – This instrument solves one of the main problems, visitors who are leaving and not coming back, by helping you remind visitors about your products and services long after they’ve left your site.

  • Actionable Insights

Besides offering you various instruments to optimize your website and improve your conversion rates, OptinMonster allows you to analyze and track your opt-in form and the pop-ups you’ve created and seen how they are working in real-time. This feature is great for scaling the business to analyze behaviors and your marketing strategies.

And, also, what improvements you need to make. Even with the best tools from the market, you still need to see real-time numbers and how the software is working to generate leads. OptinMonster will offer the stats you need.

  • Real-Time Behavior Automation
  • A/B Testing
  • Smart Success
  • Conversion Analytics
  • TruLead

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OptinMonster Pricing

After reading almost all of its features, you’re probably asking yourself how much you will pay for OptinMonster. Because they want every website to have better optimization, OptinMonster is offering flexible prices and plans. You can choose from four different plans, depending on what you need for your website, the features you want, the size of your audience, or the number of sites. And, in the end, your budget.

Moreover, you have to know that they are not offering a free trial but let’s be serious, their Basic plan starts from $9, the coffee price. But if it’s worthy, it’s going to be a damn good coffee for your business.

Let’s see the plans that they are offering:

  • Basic
  • Plus
  • Pro
  • Growth
Starting from: $9 per month
Pricing model: Monthly or Annually
For more info about each plan, you have our pricing page at your disposal.

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OptinMonster Integrations

Do you want to save time and money but still generate more leads than ever? OptinMonster can be integrated with a lot of email marketing services and website platforms.

Email Marketing Integrations

Website & eCommerce Platforms

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OptinMonster Alternatives

I hope that until this point, you have understood how magic OptinMonster can be for your website, from generating leads, converting abandoning visitors to behavioral techniques that will help create personalized pop-ups and marketing campaigns. This monster of optimizations offers solutions for ECommerce shops, Agencies, and Publishers, but some people are not convinced by its benefits and features, or maybe the price.

That’s why I wish for everyone to find their soul-mate tool to help their business grow and achieve their goals. Maybe it’s hard to believe, but even OptinMonster has competitors. And I think that the main reason people are looking for alternatives is that OptinMonster doesn’t offer a free trial or a free version. Again, as I said, the price for a Basic plan is almost the coffee price.

Here is the line-up:

  1. Thrive Leads
  2. ConvertBox
  3. OptiMonk
  4. Sumo

If you want to find out more about what these can offer better or not than OptinMonster, we have a dedicated page for alternatives.

OptinMonster Review Conclusions

Here we are at the end of the journey. I’ve tried in this review to show you that nothing is impossible if you trust technology and you get involved in this process. Now, about our monster of optimizations. I’ve mentioned in another review how annoying pop-ups can be for users, but this is exactly what OptinMonster is doing: changing them from being intrusive into user-friendly forms, personalized based on each one behavior, locations, and so on.

This tool is helping you generate more leads and boost your sales. Still, it is also a great solution for those who abandoned their cart shopping without finishing the process for many reasons, those who enter on your website but somehow become inactive, and many other things. It’s worth trying OptinMonster and sees everything that I am saying in real-time on your website.

Specification: OptinMonster

customer-type StartUps, Freelancers, Large enterprises, Medium business, Small business
device-supported Desktops
features Actionable Insights, Campaign Triggers, Campaign Types, Drag 'n' Drop Builder, Seamless Integrations, Targeted Campaigns
integrated-with BigCommerce, Customer.io, Drupal, EmailOctopus, GetResponse, HubSpot, Jilt, Joomla, Klaviyo, Magento, Mailchimp, MailPoet, Marketo, PrestaShop, Salesforce, Shopify, Squarespace, Tumblr, Volusion, Weebly, WooCommerce, WordPress, Zapier
languages English
price-range 1-50, 51-100
pricing-model Annual Subscription, Monthly payment
works on Cloud, SaaS, Web Browsers

Photos: OptinMonster

Ana-Maria Stanciuc

She likes to be called just Maria, and she's here to serve you the best reviews. To serve, cause in her spare time she's also a pastry chef. That's been said, for Maria, writing about technology is a piece of cake. Maria likes poetry, but unfortunately for this, there is not a tool yet. But for improving your content, there are lots. She is that type of human being that swims against the current and likes to promote quality in everything she does and writes. But she doesn't know how to swim in a Goddamn ocean. We all are ordinary people with everyday needs but different passions. What unites us is the interest in technology and the real desire to help people. And pets.

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