Maximize your business’s online visibility with Moz Local’s free citation checker and local listing management platform.
Verify your online presence accuracy across 90+ directories, manage customer reviews, and boost local search rankings with data-driven insights. Local listings remain a crucial Google ranking factor. Businesses listed on 10+ directories see an average 80% improvement in local visibility.
Start with Moz Local’s free citation audit tool to identify listing inconsistencies, then simplify citation management with pricing from $199 annually per location.
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Why Local Listings Still Matter in 2026
Citation management remains crucial for local SEO success. Here’s why local listings continue to drive visibility and revenue:
1. Local Listings Are a Confirmed Ranking Factor
Google explicitly states in their documentation that they use directory listings to assess business prominence—a key ranking factor in local SEO. Research shows listings distributed on 10+ sites see an average 80% improved local visibility on Google. Consistent NAP information across the web strengthens Google’s confidence in business legitimacy.
2. Accurate Local Listings Build Consumer Trust
Listing accuracy directly impacts customer experience and trust. When potential customers find conflicting information about your business across platforms, trust erodes instantly. Accurate listing information throughout the web ensures customers know exactly how to contact you—preventing lost revenue from outdated or conflicting business details.
3. Local Listings Increase Business Discoverability
The more places you’re listed, the more opportunities customers have to find your business. Businesses listed on 10+ directories see an average 67% increase in consumer actions. Each directory represents another touchpoint where potential customers might discover you on Google, Apple Maps, Yelp, or voice assistants.
Simplify Citation Management with Moz Local
Moz Local makes citation management effortless with automated distribution to 90+ directories including Google Business Profile, Facebook, Apple Maps, Yelp, and major data aggregators. Updates sync automatically, change your hours once and the platform updates all directories instantly.
Key Features
- Free Citation Checker: 60-second audit reveals listing accuracy, NAP consistency, missing directories, and duplicate listings
- Automated Distribution: Sync business information across 90+ platforms without manual updates
- Review Management: Centralized dashboard for monitoring and responding to reviews (Preferred/Elite)
- GeoRank Tracking: Interactive heatmaps showing local map pack rankings by geographic area
- Social Posting: Schedule posts to Google Business Profile, Facebook, Instagram, LinkedIn, TikTok (Elite)
- Listings AI: AI-powered optimization recommendations analyzing competitors and keywords (Elite)
Moz Local Pricing: Plans from $199/Year
- Lite Plan – Annual Price is $199/location ($16/mo): 90+ directories, review monitoring, GeoRank
- Preferred Plan – Annual Price is $299/location ($24/mo): + Review responding, social posting
- Elite Plan – Annual price is $399/location ($33/mo): + Listings AI, Instagram/LinkedIn/TikTok, white-label reports
- Enterprise Plan – Custom pricing: 50+ locations, dedicated support
Best Value: Elite costs $399 but includes Listings AI worth $119—making it $19 cheaper than Preferred plus add-ons while providing advanced features.
Time & Cost Savings
Manual citation management requires 12-15 hours monthly to update 90+ directories. Moz Local reduces this to 15 minutes, saving 23+ hours monthly per location. At $25/hour, that’s $575 in monthly labor savings or $6,900 annually against the $199 Lite plan cost.
Businesses actively using Moz Local typically see listing health scores improve 15-25% within 60 days, driving additional local search visibility and customer actions.
Who Benefits Most?
- Local service businesses: Restaurants, retail, healthcare, salons where online reputation drives foot traffic
- Multi-location businesses: 2-25 locations needing centralized listing management
- Digital marketing agencies: Managing client local SEO with white-label reporting
- Small businesses: Single locations where improved visibility translates to revenue growth
Get Started with the Free Citation Checker
Run Moz Local’s free citation checker to see exactly how accurate your business listings appear across the web. The audit takes less than 60 seconds, requires no credit card, and reveals:
- Current listing accuracy score across major directories
- Critical errors hurting local search rankings
- Missing directory opportunities
- Estimated improvement potential
Start with the free checker, identify your listing gaps, and take control of your local search visibility with Moz Local’s automated citation management from $199 annually per location.
