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Best Affiliate Software

What is an Affiliate Software?

Affiliate Software helps businesses reward their affiliate partners based on criteria. The most common rewards are pay-per-lead, pay-per-acquisition, or pay-per-revenue share. Affiliate software will automate onboarding, contracting, reporting, tracking, and making payments to affiliates. These platforms provide businesses with an affiliate program that will facilitate arrangements where online merchants pay affiliate commissions to send traffic.

Affiliate software or affiliate marketing smooths the partnership between two companies or individuals to promote a product or service. With the affiliate program, businesses or individuals can earn a commission based on a percentage of each sale or referral’s revenue for the brand. But every affiliate program differs from business to business or your affiliate platform.

An affiliate software solution provides another type of marketing for businesses or individuals. This tool will help them generate more visitors, clients, clicks, or revenue. And they are rewarding their affiliates partners through some affiliate programs that each software provides. Moreover, the data collected by affiliate tracking programs also help merchants and affiliates in increasing visitor volume.

Compare Affiliate Software

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Premium Seller
Verified, optimized for fast response, and a trusted software solution
PartnerStack is a comprehensive platform designed to empower businesses to grow through partnerships. It offers a unique blend of tools tailored for both companies and their partners, ensuring a seam...
Learn more about PartnerStack


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Premium Seller
Verified, optimized for fast response, and a trusted software solution
Reditus is an affiliate software for B2B SaaS companies that helps them recruit new affiliates via their marketplace, helping them grow outside their own network. Reditus is the tool for SaaS compani...
Learn more about Reditus


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Premium Seller
Verified, optimized for fast response, and a trusted software solution
Phonexa is a comprehensive affiliate software solution that streamlines and optimizes performance and partner marketing efforts. It simplifies the entire lead and call lifecycle, enabling businesses ...
Learn more about Phonexa


Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
CPV Lab Pro is a cloud-based software for ad tracking especially developed for media buyers, affiliates, and marketing agencies. The tool can help you easily track and optimize your marketing campaig...
Learn more about CPV Lab PRO


Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
Tracknow is an advanced affiliate marketing software that helps you build and manage your affiliate programs with ease. Whether you’re handling affiliate marketing, influencer campaigns, introducin...
Learn more about Tracknow
Ingenious Technologies caters to businesses looking to amplify their marketing efforts through strategic partnerships. Their cloud-based platform simplifies partner marketing management, empowering y...
Learn more about Ingenious
Heepsy is a comprehensive influencer marketing platform that emerged from the merger of Heepsy and Moonio. It offers a suite of tools designed to simplify the process of finding and collaborating wit...
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Fintel Connect is a leading partner marketing solution specifically designed for the financial industry. It offers a unique platform, affiliate network, compliance engine, and agency services tailore...
Learn more about Fintel Connect
Affise is a cloud-based affiliate marketing software that helps businesses manage and optimize their campaigns. To help companies enhance the effectiveness of their affiliate marketing initiatives, t...
Learn more about Affise
Post Affiliate Pro is a software designed for managing and optimizing affiliate marketing programs. It provides a wide range of features, including real-time tracking, performance reports, and commis...
Learn more about Post Affiliate Pro
Everflow is a cloud-based performance marketing platform that provides businesses with a comprehensive set of tools to manage, track, and optimize their digital marketing campaigns, including affilia...
Learn more about Everflow
QualityClick caters to businesses in the performance marketing arena, offering a robust affiliate marketing tracking software solution. Their focus lies on providing a comprehensive suite of tools to...
Learn more about QualityClick
Spider AF tackles a significant challenge for businesses using online advertising: ad fraud. Their click fraud prevention solution employs cutting-edge technology to identify and eliminate invalid cl...
Learn more about Spider AF
Trackdesk offers free affiliate tracking software to help businesses grow their affiliate revenue stream without any initial investment. It simplifies affiliate tracking setup, making it accessible t...
Learn more about Trackdesk
LoudCrowd is a content marketing software that enables businesses to drive social sales through creator-driven commerce experiences. It offers various features such as Influencer Storefronts, Social ...
Learn more about LoudCrowd
CAKE is a cloud-based performance marketing software platform that helps businesses track and optimize their digital marketing campaigns. All sorts of marketing initiatives, including affiliate, disp...
Learn more about CAKE
Rewardful is affiliate software that targets SaaS companies. It helps businesses easily set up affiliate and referral programs and turn their most prominent fans into the best marketers. Built for su...
Learn more about Rewardful
Kiflo is the PRM software that grows with you. Stop trying to manage your programs in complicated platforms or Excel sheets. Kilo’s intuitive and user-friendly platform helps you organize, stre...
Learn more about Kiflo
WeCanTrack is affiliate software, or an affiliate conversion attribution dashboard, that helps businesses track all their affiliate data in one place. The software integrates with over 300 affiliate ...
Learn more about WeCanTrack
GrowSurf is a highly customized referral marketing platform that helps businesses expand. Launch refer-a-friend programs quickly and easily for high-impact marketing. GrowSurf solves the challenge of...
Learn more about GrowSurf

Who can use an Affiliate Software?

Everyone who has an online business or wants to become an affiliate can start using such a platform. Usually, two parts are involved if we are not counting the affiliate program platform. First, an affiliate software program is dedicated to those who want more revenue and those who want more clients or leads.

  • The merchant – a business or individual who wants to sell its services or products through a partnership program.
  • Affiliate – a business or individual that owns a website or any other advertising channel through which it can promote the merchant`s services or products for a commission.
  • Affiliate Software or Program – is a platform that provides the two parties the infrastructure they need to work together. From tracking, payments, referrals, or also reporting. It’s an easy way to have the big picture of your marketing efforts.

Key Features of an Affiliate Software

If you want to choose the right affiliate program for your business, here are some features to consider:

  • Custom features for affiliates and merchants
  • Affiliate management dashboard
  • Analytics & Reports
  • Promotional tools
  • Referral Link Generator
  • Affiliate tracking
  • Tailor-made Affiliate Links
  • Commissions & Payouts
  • Fraud Detection

These are the most important features when looking for an affiliate marketing program. Of course, every affiliate platform can be different. Yet you have to check if it offers what you need in matters of marketing efforts.

Benefits of using an Affiliate Software

An effective affiliate program enables businesses to promote themselves on multiple levels, integrating effortlessly and consistently with other marketing tactics while guaranteeing the best possible outcomes. In addition, utilizing experts who already have an audience is a fantastic approach to attracting traffic to your website, especially if you manage a completely online business.

Additionally, it is useful since affiliates can access affiliate networks, which typically have a broader audience than the company’s website, to connect with their target market. Other than these, there are some aspects that you might find important for your marketing efforts, like:

  • Customer Acquisition Cost
  • Campaign Management
  • Reports and Analytics
  • Great ROI
  • Brand Recognition
  • Additional Income for publishers

An affiliate program offers benefits for both merchants and affiliates. Affiliate marketing helps the company reach new buyers without engaging in active marketing. In addition, because the commission is only due in the case of a conversion, it is affordable and low risk.

The brand earns free advertisement and tailored clicks, which boosts customer loyalty and retention along with traffic and revenue growth. In addition, you can reach clients via their preferred channel, such as vlogs, podcasts, or mobile apps, with the help of an affiliate network.

It’s also favorable to the affiliates because they may get passive money by promoting others’ products on their blogs, email lists, or social media pages. Cost per acquisition, cost per lead, cost per sale, and cost per click are the four most popular affiliate revenue models.

The core of Affiliate Software

More and more online businesses use affiliate platforms or programs for their services or products. The core task of affiliate program software is to track the multiple aspects of a specific action, which are often divided into the following categories:

  • CPC (Cost per click)
  • CPA (Cost per acquisition)
  • CPM (Cost per impression)
  • CPS (Cost per sale)
  • CPI (Cost per install)
  • CPL (Cost Per Lead)
  • CPV (Cost Per Visitor)
  • CPO (Cost Per Order)

How Affiliate Programs work

The primary objective of affiliate program platforms is to assist you in automating the program of your partners. Second, developing a detailed picture of your affiliate marketing activities can help determine where you should spend your resources best.

Third is easy daily reporting and analytics to view the overall picture and the success of the affiliate base. Fourth, create sales funnels and assess which is most effective for you. Finally, use the affiliate platform to automate material sharing with your partners while avoiding direct communication with each one of them.

First, you must create a profile on the affiliate software you use, whether you are a business or want to become an affiliate. Then, you can choose with the brands or individuals you want to work. Next, the software offers a special affiliate link they may distribute.

You can choose to do it with followers on social media or directly on your website. Then, the affiliate is paid a commission for each sale when a customer clicks on the link and makes a purchase.

How to choose the best Affiliate Software?

Many affiliate tools in the market do the same things. However, some of them stand out from the crowd by how easy you can use their platform and the responding time. Or if they offer you complete transparency regarding payments, clients, or revenue. Some of the top affiliate platforms assign a unique identification to each partner to monitor their activities. Depending on your page, they may also design an affiliate tracking code with its help.

The best affiliate solutions must include analytics; the quicker a tracking program responds, the better. The greatest affiliate marketing software almost instantly loads and gives your partner confidence. Therefore, use common sense when selecting this software and imagine yourself as your affiliate. Wouldn’t full transparency motivate you to promote a brand?


Rashi Arora


Rashi Arora

Product Owner @ Broadcom

Content Writer & Review Specialist

Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal.
Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon

Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

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