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Best Marketing Automation Software

What is Marketing Automation software?

Not only can you improve the workflow of your team, but you also gain time and energy to focus on the business. Or other tasks that need your attention. Marketing Automation software is designed to help marketers or businesses attract more customers. Additionally, you can improve marketing efficiency and analyze lead behavior.

Even though this kind of tool automates some processes based on your customer’s actions and behavior, you can also scale your business efforts to build engagement with clients or the community.

Moreover, this type of software is replacing manual and repetitive tasks. Isn’t that great?

Compare Marketing Automation Software

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TikTok for Business

Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
TikTok for Business is a dynamic platform designed to help brands and marketers connect with global audiences by creating unique, short-form video content. It uses TikTok’s vast user base to of...
Learn more about TikTok for Business

Campaigner

Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
Campaigner is a cloud-based email marketing and automation platform for small and medium-sized businesses. It includes workflow automations, segmentation, A/B split testing, and SMS marketing, among ...
Learn more about Campaigner

Instapage

Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
Instapage is a robust landing page platform designed to enhance digital marketing efforts by simplifying the creation and optimization of landing pages without needing coding skills. It features an i...
Learn more about Instapage

HubSpot Marketing Hub

Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
HubSpot Marketing Hub is a set of marketing tools that allows you to: generate leads (find potential customers) automate your marketing (sift through leads without getting bogged down) do analytics...
Learn more about HubSpot Marketing Hub

GetResponse

Tekpon Score
Premium Seller
Verified, optimized for fast response, and a trusted software solution
GetResponse is a comprehensive email marketing platform that helps businesses automate their marketing communications. It offers a suite of tools designed to simplify the creation and deployment of m...
Learn more about GetResponse

Netcore Cloud

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Verified
Officially verified by the Software Seller.
Netcore Cloud is a comprehensive engagement and experience platform trusted by over 6500 digital-first brands. It offers a full-stack growth platform for marketers, product managers, and growth manag...
Learn more about Netcore Cloud

ActiveCampaign

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Verified
Officially verified by the Software Seller.
ActiveCampaign, a popular cloud-based marketing automation software, serves over 180k businesses worldwide. It handles everything from email marketing, reporting, landing pages, and CRM, making it op...
Learn more about ActiveCampaign

Markopolo AI

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Verified
Officially verified by the Software Seller.
Markopolo is an innovative AI-driven platform designed to revolutionize the world of marketing. At its core, Markopolo offers a suite of products tailored to enhance marketing strategies and drive re...
Learn more about Markopolo AI

Omnisend

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Verified
Officially verified by the Software Seller.
Omnisend is a sophisticated marketing automation platform tailored for e-commerce businesses, aiming to streamline multi-channel marketing efforts. With its robust suite of features, Omnisend allows ...
Learn more about Omnisend

Zuuvi

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Verified
Officially verified by the Software Seller.
Zuuvi is a dynamic digital advertising platform designed to empower brands with creative optimization for their digital ads. The platform emphasizes the creation of visually appealing HTML5 banners a...
Learn more about Zuuvi

Swaarm

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Officially verified by the Software Seller.
Swaarm is a premium performance marketing and mobile measurement platform designed to simplify, automate, and optimize marketing efforts. It offers a comprehensive suite of tools for campaign managem...
Learn more about Swaarm

Act-On

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Verified
Officially verified by the Software Seller.
Act-On is a marketing automation platform designed to increase customer engagement and support businesses in delivering exceptional value throughout the customer journey. It offers a variety of tools...
Learn more about Act-On

HighLevel

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Verified
Officially verified by the Software Seller.
HighLevel is a cloud-based marketing automation platform designed for sales and advertising agencies. It offers a comprehensive set of tools and features to help agencies manage their marketing campa...
Learn more about HighLevel
MailChimp stands as a leading all-in-one integrated marketing platform designed to empower businesses, from small startups to large enterprises, in their quest to reach their audience and grow. Origi...
Learn more about MailChimp
Marin Software empowers digital advertisers and agencies to become masters of their paid media campaigns. This cloud-based platform functions as a central hub, allowing you to manage search, social, ...
Learn more about Marin Software
Bloomreach is a marketing automation software that contains a suite of products that drive true personalization and digital commerce growth. Thus, it empowers brands to deliver customer journeys so p...
Learn more about Bloomreach
Braze is a cloud-based marketing automation software engagement platform that powers customer interactions between consumers and brands. It improves customer retention, lifetime value, and ROI and, a...
Learn more about Braze
Carts Guru is a marketing automation platform designed for e-commerce. It helps shop owners increase their revenue and grow faster with multichannel marketing campaigns, automated workflows, actionab...
Learn more about Carts Guru
Freshmarketer is a well-known marketing automation software. It offers seamless collaborative features that improve marketing teams and sales work processes. With it, you can complete contact managem...
Learn more about Freshmarketer
Criteo is a commerce media platform designed to help businesses drive growth through personalized advertising and marketing strategies. It offers a suite of solutions that allow brands, retailers, an...
Learn more about Criteo

Are you looking for a tool to put your marketing strategy on autopilot? For sure, you need one of the marketing automation software!

This tool will optimize your business and, besides, will do all the marketing tasks like emails, social media posts, or lead generation in your place.

Discover the best MA software on the market from our encyclopedia.

Types of marketing automation software

What did you think? That you only have to look through the MA software category, and that’s it? Let me tell you that you can choose from different types of marketing tools depending on your needs:

  • Inbound marketing automation
  • Lead management and nurturing automation
  • Pricing Automation
  • B2B vs. B2C

To sum up, here you will read honest reviews about all sorts of automation software that will help you grow your marketing strategy, improve your sales, and so on. Discover which marketing automation tool is the best or ideal for small and medium businesses according to its features, pricing plans, or other benefits.

Authors

Rashi Arora

Writer

Rashi Arora

Product Owner @ Broadcom
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Content Writer & Review Specialist

Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal.
Ana Maria Constantin

Expert

Ana Maria Constantin

CMO @ Tekpon
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Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

Marketing Automation Software Insights

Digital Marketing

Marketing Strategy: Leveraging Innovative Digital Trends

ECommerce

Great tools for eCommerce businesses

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