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Your work should be viewed by others as an artist, and using a great online portfolio creator is the ideal method to do so.
Having your own website allows you to share your creativity with the world, whether you’re a painter, illustrator, photographer, or designer.
But let’s face it, it might be very difficult to choose the best website builder for artists. You want something user-friendly, aesthetically pleasing, and designed for artists without getting stuck in expensive or technical details.
source: artcall.org
The good news? You don’t need to be a tech expert to build something amazing.
In fact, the website builder market is growing fast, expected to rise by 7.0% CAGR from 2025 to 2033, which means there are more great tools out there than ever.
Key Factors for Choosing a Website Builder
Every platform is different when it comes to establishing your internet presence. When selecting the best website builder for artists, bear the following points in mind:
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User-friendliness
You shouldn’t need a tech degree to create a beautiful site. The best website builders make the process smooth and intuitive, so you can spend more time creating and less time figuring things out.
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Design templates and customizability
Your website should reflect your unique style. Look for platforms that offer creative, gallery-style templates you can tweak to match your artistic vibe.
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Pricing and value for money
A tool that suits your budget without sacrificing quality is what you’re looking for. Regardless of how established you are, it’s essential to have good features at a reasonable cost.
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SEO tools and online visibility
If no one can find it, even the most beautiful portfolio won’t be of any use. In order to help your work appear on search engines and reach the right audience, good website builders come with built-in SEO features.
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Features relevant to artists
From image galleries to portfolio layouts and even online stores, choose a builder that supports the way you want to showcase and sell your work.
Detailed comparison of top website builders for artists
Choosing the right website builder isn’t just about tech specs; it’s about finding a platform that feels like it truly supports your creative journey.
Here’s a closer look at some of the most popular options artists are turning to today.
one.com Overview
Perhaps one.com is what you need if you want something easy and stress-free. With the help of this user-friendly platform, creating a clean, polished website is simple and doesn’t require coding or complex technologies.
With its user-friendly drag-and-drop builder and AI setup helper, even artists who are not tech-savvy may quickly launch a website.
Launch your website for as low as €0.99/month!
Features
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Easy Drag-and-Drop Builder
Select a design and customize it in a matter of minutes without any coding knowledge or worries.
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AI Website Setup
Answer a few simple questions, and the platform builds a website that fits your style.
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Stunning Templates
Layouts that are simple and visually appealing are ideal for exhibiting your portfolio or artwork.
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Built-in SEO Tools
Helps your site get found on Google, so more people can discover your work.
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Email Hosting Included
Stay professional with a custom email address linked to your website. An email hosting service designed for both personal and professional use.
You get a custom email address with your domain (like [email protected]), access via webmail or any email app, and built-in security features like spam and virus protection.
- Super easy to use, even for beginners
- Affordable starting plans
- Clean templates, ideal for showcasing visual work
- Built-in SEO tools and free SSL
- Includes email hosting
- Limited design flexibility
- Not the best for scaling if your needs grow later
- Fewer advanced features
one.com pricing overview
one.com’s pricing is one of its strongest points, especially for artists just starting. Plans begin at just €0.99/month for the first year, with access to a free domain, the website builder, email accounts, and daily backups.
However, keep in mind that prices jump after renewal, so it’s worth checking the long-term cost. Plus, all the plans for the website builder come with a beginner’s Hosting plan.
- Starter: €0.99/month (renews at €10.99/month)
- Premium: €2.99/month (renews at €14.48/month)
- Business + eCommerce: €4.99/month (renews at €22.99/month)
Best for: Beginners looking for something basic, quick, inexpensive, and devoid of many extras.
Wix Overview
If you’re the kind of artist who wants your website to feel like a true extension of your creative soul, Wix might be exactly what you’re looking for.
source: wix.com
As one of the best website builders for artists, it’s known for giving you a lot of design freedom, so your site can look and feel 100% like you.
Features
- AI website builder: create personalized, business-ready websites using artificial intelligence.
- Drag-and-Drop editor: easy, code-free website design with intuitive element arrangement.
- Template library: over 900 designer-made templates for diverse industries and styles.
- Advanced design features: includes mobile site editing, custom themes and fonts, and interactive scroll effects.
- Business solutions: integrated tools for eCommerce, online bookings, event management.
- Marketing and SEO Tools: AI-driven email marketing, social media integrations, and advanced SEO.
- App Market: hosts a wide range of applications to enhance website functionality, including galleries and blogs.
- Mobile optimization: ensures websites are fully optimized for seamless experiences on mobile devices.
- AI Content Generation: assists in creating unique text and images efficiently using artificial intelligence.
- Infrastructure and Security: enterprise-grade infrastructure with global coverage and security measures.
- Great template variety
- Helpful SEO features
- Online store & memberships
- Automatic backups
- Once your website goes live, you are unable to modify the template, which is somewhat restrictive if your style changes frequently.
- The cost is a little expensive, particularly if you wish to use all of the features.
- Larger portfolios could need an upgrade because some plans have restricted storage.
Wix pricing overview
Although Wix isn’t the least expensive choice available, many artists will value its numerous practical features and freedom of creativity.
It’s a wise investment if you want to create more than just a basic online portfolio, perhaps a place to sell your work, tell your narrative, or engage with your audience.
- Light – $17/month (great basic portfolio website builder, but limited features)
- Core – $29/month (ideal if you want to add ecommerce, bookings, or audio/video)
- Business – $36/month (more storage and tools for growing artists)
- Business Elite – $159/month (for established creatives or those who need advanced tools and unlimited storage)
To test things out and tinker with the design before committing, Wix also provides a free plan. Just be aware that using a custom domain is not possible with the free edition, which also features Wix branding.
Best For: Artists who want full creative control and a highly visual, customizable space to express themselves. Ideal for beginners to intermediate users who value design and want their site to make a bold impression.
Shopify overview
If your art isn’t just meant to be seen but also owned, Shopify might be your perfect match. It’s made for selling – and it shows.
Whether you’re offering original paintings, handmade ceramics, prints, jewelry, or digital downloads, Shopify helps you create a store that feels just as crafted as your work.
You get all the tools you need to run your art company, from professionally showing your work to managing payments, shipping, inventory, and even in-person sales if you’re at markets or art fairs.
You could think of it as having your own online gallery that is constantly open.
Shopify features
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Made to sell
Shopify is designed for ecommerce from the ground up. You’ll find features like discount codes, abandoned cart recovery, low stock alerts, and multi-channel sales (Instagram, YouTube, Facebook, and more).
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In-person & online sales in sync
If you also sell at events, Shopify’s POS system keeps everything connected – your inventory, your sales, your peace of mind.
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A helpful app marketplace
From email marketing tools to apps like Artplacer (so customers can preview your artwork on their wall!), there’s an app for just about anything.
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Flexible shipping
Get access to exclusive shipping prices and collaborate with leading shipping companies like UPS, DHL, and USPS to make delivering your artwork locally or internationally easier.
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You’re not alone
They offer 24/7 support, and there’s a large community of artists and makers already using the platform – plenty of inspiration and help when you need it.
- All plans include unlimited storage & product listings
- Syncs easily with your social media for more visibility and sales
- Huge app marketplace to add features and functionality as your store grows
- Secure, reliable platform trusted by millions of sellers worldwide
- Not the cheapest option, especially if you’re just starting.
- Customization is a bit more rigid than on platforms like Wix or Squarespace.
- Most premium templates come with an extra cost ($100–$500 one-time).
- Short free trial (3 days), so less time to explore before committing.
Shopify pricing overview
Shopify recently made it even easier to get started. You can now try any plan for just £1/month for the first 3 months, which is an amazing opportunity if you’re just dipping your toes into selling your art online.
After that, here’s how the plans break down:
- Basic – £25/month: Great for solo artists. Includes 10 inventory locations, POS Lite, selling in 3 markets, and 24/7 chat support.
- Shopify – £65/month: Better for growing teams. Adds 5 staff accounts and lowers fees
- Advanced – £344/month: For scaling businesses. Includes 15 staff accounts, advanced checkout, and even lower fees
- Shopify Plus – from $2,300/month: Built for large stores. Offers full customization, priority support, and B2B options.
My take? The Basic plan is more than enough to start building your online presence and selling your art confidently, and those first 3 months at just £1/month give you the freedom to experiment and grow without pressure.
Best for: Independent artists, art collectives, makers, illustrators, digital product sellers, and creatives who sell at events or online.
GoDaddy Overview
If your art is all about performance, your presence, your energy, your voice – GoDaddy might be your best backstage pass.
Whether you’re a musician, actor, dancer, comedian, or any kind of performing artist, GoDaddy makes it incredibly easy to create a website that gets you out there fast.
This platform is less about fancy design and more about simplicity and speed. You don’t need to be tech-savvy – GoDaddy’s AI-powered builder takes care of the heavy lifting so you can stay focused on your craft.
In fact, you could have your website live in less time than it takes to rehearse a set.
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Quick and beginner-friendly
GoDaddy’s step-by-step builder guides you through everything. You can get online in under an hour, even if you’ve never built a site before.
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AI-powered suggestions
The platform learns what kind of artist you are and tailors your site structure accordingly. Whether you need event calendars, booking sections, or galleries, it’s already built in.
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Marketing tools included
From email campaigns to Facebook ads and even a built-in video editor, GoDaddy gives you the tools to promote your art without hiring a full team.
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SEO support
Once you’re on a paid plan, GoDaddy helps your site get discovered in search engines so fans and clients can actually find you.
Pros
- Super fast and intuitive setup, perfect for non-techy artists
- Affordable website builder for artists, especially compared to other platforms
- Helpful onboarding tools and checklists
- Solid marketing and SEO features on premium plans
Cons
- Limited creative freedom
- No custom domain or SEO tools on the free plan
- Less visually polished than Squarespace or Wix
Goddady pricing overview
GoDaddy pricing keeps things simple with three straightforward plans, and a forever-free version to try it out first. Here’s what you get:
- Basic – $9.99/month. Connect a custom domain, built-in SEO, SSL security, unified inbox, and 100 monthly email marketing sends.
- Premium – $14.99/month. Adds appointment bookings, online payments, social ad creation, and increases email marketing to 25,000 sends/month.
- Commerce – $20.99/month. Everything in Premium, plus unlimited product sales, multichannel syncing (like marketplaces), automated sales tax tools, and up to 100,000 email sends/month.
Ideal user: Beginner.You don’t need tech skills or design experience to get started, and that’s the beauty of it.
WordPress Overview
As an artist, your work is deeply personal. Your website should be too.
WordPress is the ideal option if you want complete creative flexibility and limitless growth potential. With total control over every aspect, this platform enables you to design an online environment that accurately captures your distinct artistic personality.
Yes, some practical work is required, but the outcome? A website that develops with your artistic journey, feeling like an extension of your creativity.
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Unlimited Customization
WordPress lets you fine-tune every aspect, from colors and fonts to layouts and themes designed specifically for artists. It’s your canvas, and you have full control.
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Artist-Friendly Themes
Display your sculptures, paintings, photos, or any other kind of art with themes that are carefully created for creative portfolios. Your work deserves the perfect stage.
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Get Discovered with Strong SEO
Your art should be seen and appreciated. WordPress’s integrated SEO tools and plugins help your website rank better in searches, which makes it simpler for visitors to find and appreciate your work.
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Room to Grow
WordPress expands with you, whether you’re adding new artwork, launching a blog, or adding functionalities like online reservations or subscriptions. Your website can be as basic or as complex as you want.
Pros
- Full creative control
- Access to thousands of themes and plugins
- Scales with your artistic career
- Strong community support and learning resources
- Perfect for both small portfolios and large online galleries
Cons
- Requires a bit of a learning curve
- Regular updates and maintenance are needed
- Premium themes and plugins may add costs
WordPress pricing overview
WordPress provides a variety of options to meet different demands, ranging from large-scale eCommerce sites to personal blogs.
Personal – €4/month (annually at €48)
- 6 GB storage
- Custom domain for 1 year
- Ad-free experience
Premium – €8/month (annually at €96)
- 13 GB storage
- Premium themes
- Google Analytics integration
Business – €25/month (annually at €300)
- 50 GB storage
- Priority 24/7 support
- Install plugins
Commerce – €45/month (annually at €540)
- 50 GB storage
- eCommerce tools
- Premium & store themes
Enterprise – Starting at US$25,000/year
- Scalable, secure, and optimized for large sites.
Ideal user: Intermediate to advanced.
WordPress provides countless opportunities for showcasing and selling your artwork, interacting with followers, and expanding your brand, provided you are at least somewhat experienced with website management or are prepared to learn.
Portfolio website builders – recommendation
As an artist, your focus is on art and less on software. Yet, using an online portfolio creator will definitely help you gain more awareness or even boost your sales.
- Best for Professional Design Simplicity: one.com
If you want a clean, visually appealing site without too much tech hassle, one.com offers sleek templates and intuitive tools, great for artists who want a polished site without going too deep into customization.
- Best for Beginners: Wix
If you’re new to website building, Wix is an easy website builder for artists with drag-and-drop features. Great for artists just starting!
- Best Budget Option: GoDaddy
For a low-cost option, GoDaddy offers affordable plans, a quick setup, and essential features to get your site online without overspending.
- Best for Selling Artwork Online: Shopify
Looking to sell your art? Shopify excels at eCommerce with tools for payments, inventory, and shipping, perfect for an artist’s online store.
- Best for Customization: WordPress
For full control and endless customization, WordPress (with WooCommerce) is ideal, but requires some technical setup.
In short:Choose Wix or GoDaddy for ease and affordability, Shopify for selling, WordPress for full creative control, and one.com for a clean, professional look with simple setup.
Think about what matters most to you, and pick the platform that supports your creative goals. Your art deserves a beautiful home online!
Conclusions – which is the best website builder for artists?
Choosing the right artist website builder is a big decision for any artist, and it’s all about finding the platform that helps you best express your creativity while supporting your business needs.
Whether you’re just starting or looking to scale, there’s a perfect tool for you, be it an easy-to-use option like Wix for beginners, an eCommerce powerhouse like Shopify for selling your art, or a customizable platform like WordPress for total control.
Remember, your online presence is your digital gallery, and it’s your opportunity to connect with the world.
So don’t wait; pick the builder that suits your style and start creating your website today. Every great journey begins with a single step, and with the right tools, you can take that step with confidence.
Your art deserves to be seen, and now it’s easier than ever to make that happen. Happy building!