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Online fundraising: An experimental field for modern nonprofits

Ana Maria Stanciuc

Each new era needs new strategies to make us delve into the complexities of life. However, innovative and dynamic people change themselves according to the demand of the recent age and go through it quickly. This is also true for nonprofit organizations to change their strategies and widen their horizons to grow funds through online experiments.

Attraction and training of the people are necessary to contribute through online platforms. Organizations must win the people’s trust to contribute confidently to the cause shared for collection.

Fundraising strategies

Fundraising strategies included auctions & raffles, showcasing an antique or articles related to celebrities, banquets, crowdfunding for a specific task, and tutorial workshops designed for the collection. These conventional strategies are essential, but online fundraising must be a unique experience to help the community and support the people as much as possible.

Websites and pages are the introductions of the organizations, whether they are working for profit or the welfare of society. Nowadays, selling, purchasing, advertising, and entertaining modes will be digital. For this reason, fundraising must be digital to raise global funds by reaching the maximum number of people. In this regard, a reliable fundraising platform can provide a complete system to boost fundraising campaigns.

How to grow funds through online platforms?

Online platforms are available to facilitate almost all activities of life. Digital citizens know how to use them to make their life easy and comfortable. Fundraising through these platforms is convenient when management follows the simple steps given below;

  • Feasibility study: A feasibility study analyzes the capacity and capability of the environment to support specific tasks. Nonprofit organizations must know more about the campaigns and the general behavior of the people about them. In addition, organizations must thoroughly study the pros and cons of their mission.
  • Hiring services: Hiring experts and experienced people is always advisable for nonprofit organizations to develop strategies for sufficient funds. Volunteer services can be the best option for this purpose, as others might be expensive.
  • Use of technology: Most people know about the world through social media, and social media and communication technology must be a part of the fundraising strategy.

Top tools for online fundraising

Here are some of the top tools that can be the best solution for organizations. Nonprofit organizations should use them to experience the benefits of modern technology.


RallyUp is a nonprofit service that is designed to help organizations with fundraising. Its other beneficial activities include event management and effective monitoring of campaigns. This is an online fundraising platform with the ability to incorporate other donors and participants.

The application programming interface (API) helps integrate with other platforms like Facebook and Instagram. The users are assisted with frequently asked questions, video tutorials, and other internet tools. In addition, a robust Event Platform can simultaneously facilitate managing events for up to 10,000 guests.

Live streaming activities like Trivia contests, Spotlight Items, Paddle Raises, and Flash Auctions help the organizers get the attention of more visitors, which results in a significant contribution by the people. In addition, an online fundraising experiment proves that the task is easy and more funds can be collected using this practical application.


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RallyUp is a comprehensive fundraising platform designed to empower organizations and individuals to raise funds seamlessly. Tailored to cater to a diverse range of fundraising needs, the platform of...
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DonorPerfect is an effective solution for international online fundraising. It possesses all the features that an employee needs to manage the affairs of nonprofit organizations regarding fundraising. In addition, it saves time through the automated processing of gift and donor data entries.

The Mobile version of the application enables the collection of gifts, in-person and remote gift collection, by creating branded forms. These forms provide versatile communication sources and are customizable to add logos and other identities for better promotion.

For better communication, groups can be made according to gift size and donation capacity. People can be invited through these groups quickly through personalized messages. Virtual fundraising auctions and fundraising CRM are the perfect tools associated with the ideal platform.


It is a modern donation system that supports the management and donors. In addition, the platform supports the donors by providing the flexible option of pausing, increasing, or decreasing the recurring donation at any time.

It is helpful for nonprofit organizations as it supports multiple payment systems, including cards, PayPal, ACH, Apple Pay, and even cryptocurrency. In addition, a login system for regular donors, a customer support system, and a straightforward approach to launching campaigns make it practical for organizations.

Social welfare is a good deed, and people offer their services voluntarily to support society. Recurring expenses need recurring donations, which can be obtained systematically. Online fundraising platforms are the best solution for organizations to collect funds for the welfare of society reasonably.


Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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