If you are looking for a tool that can analyze your website traffic (online shop, personal blog, and many others), probably you’ve already heard about Google Analytics. This is the most common software that people are using, yet it is not that easy to understand, and you need a specialist to work with it. Don’t get me wrong, it is an amazing tool and very useful, but you need some time to really understand what it is doing and how to use it.
Moreover, getting some good insights from Google Analytics can have a small learning curve. But after that, a new world of reports will reveal to you; from charts and valuable data that you can use it. Still, more people go with Google Analytics because it’s free until you haven’t known that yet, but they are not using it at its maximum capacity.
Describing what this powerful tool can do will probably take me a lifetime. All the more so as changes occur from year to year. Yet, if you need a tool for analytics that doesn’t require being a geek and still offers you accurate data, I’ve got a solution for you: Oribi.
Oribi vs. Google Analytics
First of all, GA-4 has insights that give you the ability to plan & execute. While Oribi highlights what you should focus on and helps you translate your data into action.
You have to know about Oribi because the tool tracks everything automatically and is ideal for people who don’t know so much about analytics or how to extract data. Everything on your site is tracked automatically, unlimited, and without you having to do anything. As a result, your time is better invested in understanding your visitors’ behavior and optimizing your conversions. While, if you choose to work with Google Analytics, it will imply some work and some technical support. If you want to track events, you can define them manually, and changes on your site should be updated in your GA account.
Secondly, Oribi translates your data into actionable insights automatically. Also, this analytics tool can scan your website traffic, conversion goals, key pages, and main visitor data. If there is any change in traffic, Oribi finds possible causes and provides you more reliable insights into your data. Highlights important data for your marketing channels, attribution, visitor’s journey to make result-oriented decisions.
On the other hand, Google Analytics is built more for already specialized people and focuses on necessary traffic numbers such as user engagement, time on site, bounce rate. Here you have to compare several reports and find trends for yourself manually.
Before a customer purchases, something from you will visit your website multiple times. Here’s why you need Oribi. The tool can identify and evaluate all such attachments involved in any event, whether defined or not. Oribi Analyticsincludes unlimited attribution models to choose from to define your own model. Moreover, it helps you look into individual visitors’ sessions, reveal interesting attribution patterns, and learn from their behavior. Google Analytics displays limited attribution and uses the default attribution model before any customer converts into your site. And doesn’t offer any session of individual visitor data available.
If you need any help with Oribi, they offer 24/7 support from an expert, which is important when you don’t understand how to do something with the tool. In contrast, Google Analytics doesn’t offer this kind of customer support.
As I said before, it will take me a lifetime to detail every little thing that each tool can do for your website. However, I want to highlight that each one demands a certain skill level from the one who’s using it. That’s why Oribi is a good alternative to Google Analytics; you don’t have to know how to interpret data because the tool is doing automatically for you.
Indeed, Google Analytics is free. Until a point. If you want more advanced features or the ability to do more with the service, there is a recurring fee. Unlike many freemiums, the price hike is pretty significant here, as Google Analytics 360 (formerly Google Analytics Premium) will cost you $150,000 a year. Of course, for this money, you’ll get so many things that I can’t even count.
For Oribi, the pricing plans are calculated depending on how many unique visitors you have per month. You can find all the pricing plans detailed on the dedicated page of the Oribi review.
To sum up, if you don’t want to bother learning Google Analytics, Oribi is a good alternative. The tool will automize some processes for you, and you can get some great data delivered instantly. I think it is worth giving a chance and focus on other things for your business.