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ActiveCampaign pricing is built around three products, Email Marketing, WhatsApp Messaging, and Cross‑channel bundles that combine both.
All ActiveCampaign pricing plans are contact‑based, so the cost depends on your email contacts and WhatsApp contacts.
In 2025, pricing starts at 15 dollars per month for 1,000 email contacts on Starter, 99 dollars per month for 1,000 WhatsApp contacts on Core, and 112 dollars per month for 1,000 email contacts and 5,000 WhatsApp contacts on Cross‑channel Plus, billed annually.
This guide compares every ActiveCampaign plan and cost, explains who each tier is for, and shows when it is worth upgrading.
Email Marketing
Email Marketing
Email Marketing
Email Marketing
WhatsApp Messaging Plans
WhatsApp Messaging Plans
WhatsApp Messaging Plans
Cross‑channel Plans
Cross‑channel Plans
Cross‑channel Plans
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ActiveCampaign pricing is now split into three product lines, Email Marketing, WhatsApp, and Email plus WhatsApp cross‑channel bundles. Pricing is fully contact‑based, so the real question is not just “what plan?” but “what plan at which contact tier?”.
This review walks through every plan, shows concrete price points, and explains which option makes sense for different business sizes and channels.
Pricing starts at:
Free trial: Yes, ActiveCampaign offers a 14-day free trial with access to most features.
Number of main plans:
Best for:
ActiveCampaign is now organized around three primary product lines:
Each product line has its own tiers and contact‑based pricing.
ActiveCampaign pricing is fully contact‑based. You always pick a plan tier (Starter, Plus, Pro, Enterprise, Core, Advanced, Premium) and a contact band, and the ActiveCampaign cost then scales with your list size and channels.
For email, ActiveCampaign pricing plans are Starter, Plus, Pro, and Enterprise, all billed per email contact.
All email plans are billed by email contacts in USD, with lower per‑month rates on annual billing.
At 1,000 contacts, ActiveCampaign pricing starts at:
As you grow, each contact band has a clear price step. For example:
Above 25,000 contacts, Starter is no longer available. You must use Plus, Pro, or Enterprise, which continue to scale:
For more than 50,000 contacts, the same “starts at” prices are shown for Plus, Pro, and Enterprise, but you are asked to talk to sales for an exact quote.
Takeaway:
WhatsApp plans bill by WhatsApp contacts and have three tiers.
At 1,000 WhatsApp contacts, only Core is available at 99 dollars per month.
From 5,000 contacts, all tiers open up:
Takeaway:
Cross‑channel bundles combine email and WhatsApp into one ActiveCampaign pricing plan (Plus, Pro, Enterprise). You set two limits: email contacts and WhatsApp contacts.
Key examples (annual billing, USD):
Takeaway:
How much does ActiveCampaign cost?
Best overall value: Plus plans (Email Plus and Cross‑channel Plus) for most SMBs and ecommerce brands.
Best low‑cost entry: Email Starter and WhatsApp Core for small, simple setups.
Best advanced setup: Pro and Enterprise tiers, including WhatsApp Premium and Cross‑channel Enterprise, when automation and integrations are central to your marketing strategy.
| Product line | Plan name | Pricing - Billed Annually | Core focus | Best for |
|---|---|---|---|---|
| Email marketing | Starter | Starts at $15/mo for 1,000 Email Contacts | Basic email campaigns and simple automations | New users, newsletters, basic funnels |
| Email marketing | Plus | Starts at $49/mo for 1,000 Email Contacts | Stronger automation and insights | Growing businesses and ecommerce |
| Email marketing | Pro | Starts at $79/mo for 1,000 Email Contacts | Advanced orchestration, AI, and CRM add‑ons | Multi‑channel teams and sales‑assisted funnels |
| Email marketing | Enterprise | Starts at $145/mo for 1,000 Email Contacts | Email at scale with enterprise support | Larger companies and complex stacks |
| Core | Starts at $99/mo for 5,000 WhatsApp Contacts | Entry‑level WhatsApp automation and chatbots | Businesses testing WhatsApp as a channel | |
| Advanced | Starts at $99/mo for 5,000 WhatsApp Contacts | Advanced flows and team features | Support teams and WhatsApp‑first brands | |
| Premium | Starts at $218/mo for 5,000 WhatsApp Contacts | WhatsApp at scale with enterprise support | High‑volume messaging and regulated industries | |
| Cross‑channel | Plus | Starts at $112/mo for 1,000 Email Contacts & 5,000 WhatsApp Contacts | Foundational orchestration across channels | Brands ready for coordinated campaigns |
| Cross‑channel | Pro | Starts at $142/mo for 1,000 Email Contacts & 5,000 WhatsApp Contacts | Full cross‑channel orchestration | Marketing teams running complex journeys |
| Cross‑channel | Enterprise | Starts at $284/mo for 1,000 Email Contacts & 5,000 WhatsApp Contacts | Cross‑channel at scale with higher support | Enterprises with multi‑team usage |
To know how much ActiveCampaign costs for your business, choose the right product line, then adjust the numbers for email contacts and/or WhatsApp contacts on the pricing page.
This section explains who each ActiveCampaign pricing plan fits best, so you can map cost to your use case quickly.
Starter is best if you want low ActiveCampaign cost and only need newsletters plus straightforward automations. Works well for creators, small agencies, and local businesses running basic campaigns. Pricing stays attractive up to about 2,500 contacts, after which Starter gets close to Plus and it is often smarter to upgrade.
The Plus plan is a strong middle tier in the ActiveCampaign pricing plans. It layers in richer automations, better segmentation, ecommerce integrations, and deeper reporting, while still being affordable at most contact tiers. Ideal for ecommerce brands, coaching businesses, and SaaS companies that rely on automated sequences to drive revenue.
Pro makes sense when you want more sophisticated automation logic, tighter CRM‑style workflows, and more advanced reporting. It is the first step where the extra ActiveCampaign cost typically pays off only if you actually use the advanced automation builder and sales engagement features.
Choose Enterprise when you have 10,000 plus contacts, multiple teams, or need Salesforce/Microsoft Dynamics‑level integrations and enterprise‑grade support. The price jumps significantly, but the value is there if you require governance, complex integrations, and dedicated assistance.
Core is the entry‑point at 99 dollars per month for 1,000 WhatsApp contacts. It is ideal for businesses experimenting with WhatsApp as a new channel, running simple chatbots and support flows.
Advanced becomes appealing once you reach 5,000 or more WhatsApp contacts and need more routing and team workflows. At that level, the ActiveCampaign cost of Advanced is close to Core, but you gain more control, which matters for support teams and sales reps.
Premium is built for high volumes and stricter reliability expectations, starting at 218 dollars per month at 5,000 WhatsApp contacts. It is suitable for teams sending large volumes of transactional or promotional WhatsApp messages and that want guaranteed support and stability.
Cross‑channel Plus is the best on‑ramp if you already know you want both email and WhatsApp in a single orchestration layer. At 112 dollars per month for 1,000 email plus 5,000 WhatsApp contacts, it is often cheaper than buying similar capabilities separately.
Pro adds more advanced orchestration, routing, and analytics. The extra ActiveCampaign cost makes sense for teams running multi‑step customer journeys that must coordinate touchpoints across channels and potentially with a sales team.
Enterprise is targeted at larger organizations running cross‑channel campaigns at scale. At 284 dollars per month and up, it is best suited to businesses with multiple brands or regions and tight integration needs.
ActiveCampaign’s pricing page lists very detailed feature tables. Below is a structured overview that keeps it clear without duplicating every row.
Key feature categories often included across Starter, Plus, Pro, and Enterprise:
Campaigns and Email Sending
Segmentation and Personalization
Automation
CRM and Sales
Channels and Integrations
Analytics and Reporting
Platform, Service, and Support
Add‑ons
The main pattern: Starter covers the fundamentals, Plus deepens automation and insights, Pro adds advanced orchestration and CRM strength, and Enterprise emphasizes scale, integrations, and support.
Feature categories for Core, Advanced, and Premium:
Top WhatsApp Features
Shared Team Inbox
Automations and Flows
Channels and Integrations
Platform and Support
Add‑ons
Feature categories for Plus, Pro, Enterprise:
Key Features
WhatsApp Features
Automation and AI
Campaigns and Channels
Analytics and Reporting
Add‑ons
The table below compares the main ActiveCampaign email pricing plans at 1,000 contacts so you can see what changes as you move from Starter to Enterprise.
| Feature area | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Cost at 1,000 email contacts | 15 | 49 | 79 | 145 |
| Core email campaigns | ✅ | ✅ | ✅ | ✅ |
| Standard automation | ✅ | ✅ | ✅ | ✅ |
| Advanced automation & orchestration | ⚪ Basic | ✅ More rules | ✅ Full | ✅ Full + governance |
| Ecommerce integrations | Limited | ✅ Broader | ✅ Broader | ✅ Broader |
| CRM & pipeline tools | Limited | ✅ Included/expandable | ✅ Strong focus | ✅ Enterprise workflows |
| AI/Active Intelligence | Basic/limited | ✅ | ✅ Enhanced | ✅ With enterprise support |
| Salesforce/Microsoft Dynamics | ⚪ Via integration levels | ⚪ Limited | ✅ Available | ✅ Strong focus |
| Support level | Standard | Standard | Priority options | Enterprise‑level |
| Feature area | Core | Advanced | Premium |
|---|---|---|---|
| Cost, annual billing (5k contacts) | 99 | 99 | 218 |
| WhatsApp messaging | ✅ | ✅ | ✅ |
| Basic automation and chatbots | ✅ | ✅ | ✅ |
| Advanced flows and routing | ⚪ Limited | ✅ | ✅ Enhanced |
| Shared team inbox | ✅ Basic | ✅ Enhanced | ✅ Enterprise |
| Scale and performance focus | Small to mid | Mid to high | High/enterprise |
| Support | Standard | Enhanced | Enterprise‑level |
| Feature area | Plus | Pro | Enterprise |
|---|---|---|---|
| Cost (1,000 email + 5,000 WhatsApp) | 112 | 142 | 284 |
| Email + WhatsApp orchestration | ✅ | ✅ | ✅ |
| Automation complexity | Foundational | Advanced | Enterprise‑level |
| AI‑assisted workflows | ✅ | ✅ Enhanced | ✅ With governance |
| CRM integrations (Salesforce, Dynamics) | Available | Stronger | Enterprise emphasis |
| Analytics & reporting | Standard | Expanded | Advanced and tailored |
| Support | Standard | Expanded | Enterprise‑level |
In practical terms, Plus tiers are good entry points, Pro tiers are for serious automation teams, and Enterprise tiers are for organizations that prioritize scale, compliance, and dedicated support.
Yes, ActiveCampaign offers a 14‑day free trial with no setup fees and no long‑term contract.
The trial:
There are no setup fees and no long‑term contracts required on monthly plans. You can sign up, test during the ActiveCampaign free trial, then continue month‑to‑month or switch to annual billing to lock in the listed prices.
This ActiveCampaign free trial lets you test features like email sending, automations, and key integrations are generally available, although some advanced or high‑volume features may be restricted to paid tiers. For WhatsApp and SMS, you may need to enable add‑ons or specific services, so teams should factor that into their evaluation.
In terms of discounts:
If you need guidance during the trial, ActiveCampaign provides:
These free services apply regardless of the specific plan chosen and help users get value faster.
For most businesses comparing ActiveCampaign pricing plans, Plus (Email or Cross‑channel) brings the best value.
At 49 dollars per month for 1,000 email contacts, or 112 dollars per month for 1,000 email plus 5,000 WhatsApp contacts, Plus offers the best functional jump for the price. Automation, integrations, and reporting become much more useful than in Starter, while remaining accessible for SMEs.
When you cross 10,000 plus contacts, need Salesforce or Microsoft Dynamics, or require strict governance, Enterprise for email and Enterprise for cross‑channel are the natural choices.
For WhatsApp‑heavy operations, Premium is the enterprise equivalent, starting at 218 dollars per month for 5,000 WhatsApp contacts and scaling up.
ActiveCampaign pricing plans are organized into three product lines, Email Marketing, WhatsApp Messaging, and Cross‑channel Marketing, each with multiple tiers aligned to different stages of business growth. Instead of a single flat cost, the platform uses contact‑based pricing that scales with your email contacts and WhatsApp contacts.
For most small and mid‑sized businesses evaluating ActiveCampaign pricing plans, Plus is usually the sweet spot. It introduces serious automation, useful integrations, and better customer insights without jumping immediately to the higher ActiveCampaign cost of Pro or Enterprise tiers. Solo users or those just starting with email should look at Starter, particularly when budgets are tight and needs are simple. Larger teams running complex journeys, or companies needing Salesforce or Microsoft Dynamics integration and stronger governance, will get more value from Pro and especially Enterprise plans.
If WhatsApp is central to your channel mix, start with Core for testing, move to Advanced as message volumes and team collaboration grow, and consider Premium when you require enterprise‑level reliability and support. For companies that want a unified view of email and WhatsApp journeys, Cross‑channel Plus or Pro will often deliver the best balance between orchestration power and overall ActiveCampaign cost.
By matching your contact volumes, primary channels, and internal team complexity to the right tier, ActiveCampaign pricing can remain predictable while giving you the automation depth your marketing and customer communication strategy needs.
The entry‑level ActiveCampaign pricing for email starts at 15 dollars per month for the Starter plan with 1,000 email contacts, billed annually. For WhatsApp, the lowest ActiveCampaign cost is 99 dollars per month for WhatsApp Core with 1,000 WhatsApp contacts. If you want both channels, the Cross‑channel Plus plan starts at 112 dollars per month for 1,000 email contacts and 5,000 WhatsApp contacts, also billed annually.
All prices in this review use annual billing, which gives the lowest ActiveCampaign cost per month. If you choose standard monthly billing instead of annual, the price per month is higher for the same number of contacts and the same plan. When budget allows, paying annually usually provides the best value across all ActiveCampaign pricing plans.
No. Starter is limited to 25,000 email contacts, where it costs 391 dollars per month on annual billing. If your list grows beyond 25,000 contacts, you must upgrade to Email Plus, Pro, or Enterprise. This is an important limit to remember when planning your long‑term ActiveCampaign pricing.
Upgrading from Starter to Plus usually makes sense when:
At 2,500 contacts, Starter costs 39 dollars per month, while Plus is 95 dollars per month on annual billing. The extra cost is typically justified if you use automation and segmentation to drive sales, because Plus opens up most of the features that make ActiveCampaign marketing automation competitive against tools like HubSpot or Mailchimp.
For 10,000 email contacts, billed annually in USD, the ActiveCampaign pricing is:
For most growing businesses at this level, Email Plus at 189 dollars per month is the best balance between cost and automation power.
If you want both channels in one subscription, Cross‑channel (email + WhatsApp) pricing starts at:
These prices apply to 1,000 email contacts and 5,000 WhatsApp contacts, billed annually. This is often the most efficient setup for small businesses that want consistent customer journeys across email and WhatsApp without managing separate tools.
For WhatsApp‑only pricing, billed annually in USD:
Core is ideal for early‑stage use, Advanced for support and sales teams, and Premium for high‑volume WhatsApp marketing automation.
Yes. Verified non‑profit organizations receive a 20 percent discount on ActiveCampaign pricing plans. For example, Email Plus at 10,000 contacts, normally 189 dollars per month, drops to just over 150 dollars per month on annual billing with the non‑profit discount.
To apply this discount, non‑profits need to contact ActiveCampaign and provide proof of their status.
For more than 50,000 email contacts, the public ActiveCampaign pricing still shows 609 dollars per month for Plus, 969 dollars for Pro, and 1,169 dollars for Enterprise, billed annually.
However, you are prompted to talk to Sales to size the plan properly.
At this point, ActiveCampaign is priced more like an enterprise marketing automation platform, and custom terms are common.
The consistent sweet spot is Plus:
For most SMBs and ecommerce brands, Plus offers the strongest mix of automation, integrations, and reporting for the price.
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