Cassandra Reviews for 2025
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What is Cassandra?
Cassandra is an AI-enhanced marketing measurement platform designed to help brands and agencies optimize media spend using advanced data-driven methods. It combines Marketing Mix Modeling (MMM) and Incrementality Testing into a unified interface, enabling users to measure both long-term channel effectiveness and short-term campaign lift without relying on user-level data.
The platform uses machine learning-based MMM to analyze historical marketing performance across online and offline channels, forecasting the ROI of various budget allocations before execution. Incrementality Testing features geo-based A/B controls that detect causal lift and diminishing returns, helping marketers understand the true impact of campaigns and avoid waste.
Cassandra supports “triangulation” among MMM, Incrementality, and Attribution methodologies to deliver a holistic view of marketing effectiveness and improve model accuracy. Its platform allows flexible scenario simulations and budget planning, improving confidence in strategic media investments.
With a partner program offering white-label solutions, agencies can offer Cassandra to clients along with proof-of-concept trials and branded reporting. Built for privacy-compliant, scalable media measurement, Cassandra empowers marketing teams to allocate budgets more efficiently, maximize ROI, and make informed investment decisions through AI-guided insights.
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- Freelancers
- Small Business
- Medium Business
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Cassandra Features
- Artificial Intelligence (AI)
- AB Testing
- Campaign Analytics
- Campaign Tracking
- Data Import/Export
- Trend Analysis
- ROI Tracking
- Reporting/Analytics
- Machine learning MMM
- Incrementality testing
- Marketing mix modeling
- Budget allocator tool
- A/B attribution modeling
- Spend optimization
- Omnichannel attribution
- Campaign forecasting
- Geo lift experiments
- Data integration connectors
- CSV data import
- API connectors
- Data warehouse connectors
- BigQuery integration
- Redshift integration
- Shopify integration
- WooCommerce integration
- Real‑time data processing
- Trend forecasting
- ROI maximization
- Diminishing‑returns analysis
- No‑code interface
- Cloud model training
- Monthly model refresh
- Unlimited simulations
- Causal inference
- Privacy‑safe analytics
- Incremental lift measurement
- Multitouch attribution
- Strategic media planning
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