Cassandra Reviews for 2025

What is Cassandra?

Cassandra is an AI-enhanced marketing measurement platform designed to help brands and agencies optimize media spend using advanced data-driven methods. It combines Marketing Mix Modeling (MMM) and Incrementality Testing into a unified interface, enabling users to measure both long-term channel effectiveness and short-term campaign lift without relying on user-level data.

The platform uses machine learning-based MMM to analyze historical marketing performance across online and offline channels, forecasting the ROI of various budget allocations before execution. Incrementality Testing features geo-based A/B controls that detect causal lift and diminishing returns, helping marketers understand the true impact of campaigns and avoid waste.

Cassandra supports “triangulation” among MMM, Incrementality, and Attribution methodologies to deliver a holistic view of marketing effectiveness and improve model accuracy. Its platform allows flexible scenario simulations and budget planning, improving confidence in strategic media investments.

With a partner program offering white-label solutions, agencies can offer Cassandra to clients along with proof-of-concept trials and branded reporting. Built for privacy-compliant, scalable media measurement, Cassandra empowers marketing teams to allocate budgets more efficiently, maximize ROI, and make informed investment decisions through AI-guided insights.