HeyGen Pricing Reviews for 2026

HeyGen Pricing Review: Comprehensive Overview

HeyGen pricing starts at $0/month with a free plan and scales to $29/month for Creator, $99/month for Pro, and $149/month for Business. Enterprise pricing requires a custom quote. Annual billing drops costs significantly — Creator to $24/month, Pro to $79/month, and Business to roughly $119/month.

HeyGen is an AI video generator that lets you create professional videos using realistic AI avatars, voice cloning, and text-to-speech in over 175 languages — no camera, studio, or editing skills required. Over 100,000 businesses use HeyGen for marketing videos, training content, product demos, and personalized sales outreach. It was named G2’s #1 Fastest Growing Product of 2025.

HeyGen uses a flat-rate subscription model for its web platform (Creator, Pro, Business) and a separate credit-based model for API access. Core features — unlimited Avatar III videos, audio dubbing, stock content — are included in all paid plans without limits. Advanced AI features like Avatar IV, lip-synced video translation, and AI-generated content consume Premium Credits, which are allotted monthly by plan tier. API plans charge separately per credit based on video length.

Billing is available monthly or annually. Annual discounts are substantial across every tier — Creator drops from $29 to $24/month (17% off), Pro from $99 to $79/month (20% off), and Business from $149 to approximately $119/month. No free trial exists beyond the permanent Free plan, which gives you 3 videos per month with a watermark at 720p resolution.

HeyGen Plans and Features

HeyGen provides four main pricing options:

Free Plan — $0/month

HeyGen’s Free plan is the entry point for anyone testing AI video creation. You get 3 videos per month, each up to 3 minutes long, exported at 720p with a HeyGen watermark. The plan includes 1 custom video avatar, access to 500+ stock avatars, 30+ languages, and 3 Avatar IV videos per month.

Best for: Testing the platform before committing to a paid plan. The 3-video limit and watermark make this impractical for any real content production, but it is enough to evaluate avatar quality, voice naturalness, and the editing interface.

Creator Plan — $29/month ($24/month billed annually)

The Creator plan is HeyGen’s most popular tier for individual users. It unlocks unlimited avatar videos up to 30 minutes each, removes the watermark, and bumps export quality to 1080p. You also get voice cloning, 175+ languages, a brand kit, and 200 Premium Credits per month for advanced features like Avatar IV, AI-generated looks, and lip-synced video translation (40 minutes/month of video translation with those credits).

Best for: Solo creators, freelance video marketers, and small business owners producing regular AI video content. The unlimited video output and voice cloning make this the sweet spot for anyone creating content consistently without needing team collaboration features.

Pro Plan — $99/month ($79/month billed annually)

The Pro plan is built for power users who need premium output quality at scale. It includes everything in Creator plus 4K video export, 2,000 Premium Credits per month (10× more than Creator), 400 minutes of lip-synced video translation, script proofreading for translations, extended Video Agent access, maximum access to advanced AI models, and early access to new features.

Best for: Professional content creators and advanced individuals who need 4K output, heavy use of Avatar IV, and multilingual video translation at scale. The annual pricing at $79/month (a 20% discount vs monthly) significantly closes the gap with Creator, making Pro a strong value proposition for anyone consistently hitting the 200-credit ceiling on Creator.

Business Plan — $149/month (+ $20/seat for additional members)

The Business plan is HeyGen’s team-oriented tier. It adds multi-user workspace with roles and permissions, 5 custom video avatar slots, 1,000 Premium Credits per month, 200 minutes of lip-synced video translation, video commenting, team templates, interactive video features (quizzes, links, branching), SCORM export for LMS platforms, and integrations with n8n, Make, HubSpot, and Zapier. Export quality matches Pro at 4K, and Avatar IV videos can be up to 5 minutes long (vs 3 minutes on Creator/Pro).

Annual billing brings the base cost to $1,428/year (roughly $119/month), with additional seats at $240/year ($20/month) each. Important: adding more seats does not increase your Premium Credit or translation minute allotment — for more credits, you need to purchase Premium Credit Pack add-ons.

Best for: Marketing teams, L&D departments, and agencies that need collaboration tools, interactive video features, and enterprise-grade security. The $20/seat add-on keeps the base cost reasonable for small teams — a 5-person team runs $229/month total.

Enterprise Plan — Custom Pricing

The Enterprise plan is tailored for large organizations with extensive video production needs. It includes everything in Business plus no video duration limit, fastest processing, 200 Premium Credits per seat per month, multi-workspace control, proofreader seats for video translation, SCIM user provisioning, team member MFA enforcement, priority support, a dedicated customer success manager, tailored onboarding, and invoice billing.

Best for: Large enterprises, global organizations requiring centralized content governance, and companies with complex security and compliance requirements. Contact HeyGen’s sales team for custom pricing based on your team size and usage needs.

Is HeyGen Free?

Yes, HeyGen offers a permanent free plan — not just a time-limited trial. The Free plan gives you 3 videos per month, each up to 3 minutes long, at 720p resolution with a HeyGen watermark. You get access to 500+ stock avatars, 1 custom video avatar, 30+ languages, and basic Avatar IV generation.

The free plan is genuinely useful for evaluating HeyGen’s avatar quality, voice output, and editing workflow. However, the 3-video monthly cap, 720p resolution, and permanent watermark make it impractical for any professional or commercial use. No credit card is required to sign up.

For teams exploring HeyGen specifically through the API, there is a separate free API tier that provides 10 credits per month. This is enough to test basic video generation programmatically but not enough for production-scale use. API credits expire every 30 days.

HeyGen Hidden Costs and Add-Ons

HeyGen’s sticker price does not tell the full story. The platform distinguishes between unlimited core features (Avatar III videos, audio dubbing, stock content, Video Agent Essential mode) and Premium features that consume monthly credits. Understanding this split is essential for budgeting accurately.

How Premium Credits Work

As of February 2026, HeyGen rebranded “Generative Credits” to “Premium Credits” and added clearer labeling throughout the product. Premium features now show an upfront cost estimate before you generate (“This will use 50 premium credits — 200 remaining”). Each plan includes a monthly Premium Credit allotment:

Premium Credit Cost Per Feature

Premium Credits are consumed at different rates depending on the feature:

On the Creator plan (200 credits), a creator who exclusively uses Avatar IV gets roughly 10 minutes of Avatar IV video per month. Heavy Avatar IV users will burn through their allotment quickly — this is the most common reason people upgrade to Pro (2,000 credits = 100 minutes of Avatar IV).

Features That Do NOT Cost Credits

These unlimited features are included in all paid plans at no extra credit cost:

Premium Credit Packs (Add-On)

If you exhaust your monthly credits, you can purchase Premium Credit Packs as add-ons to any paid plan. Each pack costs $15/month (or $150/year) and provides 300 additional credits. You can buy multiple packs. Unused credits do not roll over — they reset with your billing cycle. Enterprise users must contact their account manager to purchase additional credits.

Avatar Add-Ons

Need more custom avatars beyond what your plan includes? HeyGen offers avatar slot add-ons:

Other Costs to Watch

HeyGen Pricing vs Competitors

HeyGen operates in a competitive AI video generation market. Here is how its pricing compares to the two closest alternatives:

HeyGen’s key pricing advantage is unlimited videos on its Creator plan — both Synthesia and Pictory cap output with minute or video limits. For a solo creator producing regular content, HeyGen’s $29/month for unlimited 1080p videos with voice cloning is genuinely hard to beat. Synthesia charges $29/month for its Starter plan but caps you at a fixed number of video minutes per month.

However, Synthesia pulls ahead on annual discounts — its Starter plan drops to $18/month billed annually (38% off) compared to HeyGen’s more modest ~17% annual savings. For teams focused on L&D with SCORM requirements, Synthesia’s Creator plan at $89/month includes features HeyGen locks behind the $149/month Business tier.

Pictory is a different tool entirely — it converts existing text, blogs, and scripts into video clips rather than using AI avatars. At $19/month for its Starter plan, it is the cheapest entry point, but it does not compete directly with HeyGen for avatar-based video production.

Who Should Choose Which HeyGen Plan?

Best for Freelancers and Solo Creators

The Creator plan at $29/month is the clear choice. Unlimited 1080p videos, voice cloning, and 175+ languages give you everything needed for regular content production. The annual billing option at ~$24/month makes it even more economical. Unless you specifically need 4K export, there is no reason to go higher.

Best for Small Teams (2-5 people)

This is where the decision gets interesting. A team of 3 on the Business plan costs $189/month ($149 base + $20 × 2 additional seats). For that price, you get collaboration tools, video commenting, team templates, and centralized brand management. One important caveat: adding seats does not increase your Premium Credit or translation minute allotment — the team shares the same 1,000 monthly credits. If your team does not need those collaboration features and everyone works independently, individual Creator plans ($29 × 3 = $87/month) are significantly cheaper and give each person their own 200-credit allotment.

Best for Marketing Teams and Agencies

The Business plan becomes essential when you need brand kit enforcement, role-based access controls, and integrations with marketing automation tools like HubSpot and Zapier. The interactive video features (quizzes, links, branching) are particularly valuable for agencies producing customer-facing content. Budget $149/month plus $20/seat for each team member beyond the first.

Best for L&D and Training Departments

If SCORM export and LMS integration are requirements, you need the Business plan at minimum. HeyGen’s interactive video capabilities (quizzes and branching) make it a strong fit for training content. However, compare carefully with Synthesia — its Creator plan at $89/month includes translation proofreading and has stronger L&D-specific features, which may offer better value depending on your workflow.

Best for Enterprise Organizations

The Enterprise plan is necessary if you require SSO/SAML, SCIM provisioning, MFA enforcement, dedicated data centers, or multi-workspace governance. Contact HeyGen’s sales team for custom pricing. Expect pricing to be negotiated based on user count, video volume, and feature requirements.

HeyGen API Pricing

HeyGen’s API operates on a completely separate subscription from the web platform. You can subscribe to an API plan even if you are on a free web plan — the two are independent.

API credits are measured in 30-second increments — a 29-second avatar video costs 0.50 credits, while a 31-second video costs 1.0 credit. Credits expire every 30 days, so plan your production cadence accordingly. For businesses building HeyGen into their own products, the Pro API at $99/month is the typical starting point.

Final Verdict: Is HeyGen Pricing Worth It?

HeyGen offers a well-structured pricing model that genuinely scales with user needs. The permanent free plan provides a no-risk entry point, the Creator plan at $29/month is the standout value tier for individual users, and the Business plan delivers the collaboration and security features that growing teams need.

The main area to watch is the Premium Credits layer. Core video creation (Avatar III, audio dubbing, stock content) is genuinely unlimited on all paid plans. But advanced features — Avatar IV, lip-synced translation, AI-generated assets — consume Premium Credits that vary by plan tier. The Creator plan’s 200 monthly credits translate to roughly 10 minutes of Avatar IV video, which can feel restrictive for heavy users. The February 2026 transparency updates (upfront cost estimates, credit-free alternatives) help, but budget carefully if your workflow depends on premium AI features.

For most users, the Creator plan at $29/month (or ~$24 annually) is the best starting point. It removes all meaningful restrictions and provides unlimited 1080p avatar videos with voice cloning. Upgrade to Pro only if you need 4K output or heavy Avatar IV usage, and to Business only when team collaboration or L&D features become essential.

If you are comparing options, explore our Synthesia pricing review and Pictory pricing review for detailed breakdowns of HeyGen’s closest competitors.