Matik Reviews for 2025

What Is Matik?

Matik is a data-driven content automation platform that uses AI to generate personalized presentations, documents, spreadsheets, PDFs, and emails directly from connected data sources. The platform is designed for customer success, operations, analytics, enablement, and finance teams who need to create customized data-driven content at scale. Matik connects to over 20 CRM systems, business intelligence tools, data warehouses, spreadsheets, and applications without ingesting data, instead querying sources in real time.

Users define content elements by pulling text, images, tables, and charts from dashboards and reports, then apply conditional logic to determine which slides or sections appear based on recipient attributes. Matik automates content generation with personalization at the person, team, or account level and can refresh existing content with updated data on demand. The platform includes AI capabilities that generate data-driven insights, summaries, trend analysis, executive summaries, and talk tracks to help teams communicate findings effectively.

Matik supports workflow automation that triggers content creation and distribution based on predefined schedules or events. The platform integrates with Salesforce and Highspot for content delivery and includes a Chrome extension called Smart Data Sync for embedding live data into existing presentations. Matik is SOC 2 Type I and Type II certified and GDPR compliant with data encrypted at rest using AES-256 encryption.