Metricool Pricing Reviews for 2025
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Metricool Pricing
Metricool is a comprehensive social media management tool designed to suit various user needs, from individuals and small businesses to agencies and enterprises. Its pricing structure is simple and flexible, catering to different budgets and requirements. This review will break down Metricool pricing plans, free trial options, and included features, ensuring you understand the cost and value of each tier.
Metricool Plans
Free
- Management of all your brands’ social media accounts (excluding LinkedIn and Twitter analytics).
- Planning up to 50 pieces of content per month.
- Analysis of 5 competitor profiles.
- Access to analytics with 3 months of historical data.
- Utillize the AI Social Media Assistant.
Starter
- Management of all your brands’ social media accounts.
- Schedule unlimited* pieces of content per month.
- LinkedIn connection.
- Limited Twitter analytics
- Analysis of 100 competitor profiles.
- Downloadable reports, in PDF and PPT.
- Multiple links-in-bio, with SmartLinks.
- Utillize the AI Social Media Assistant.
- Access to analytics with unlimited historical data.
- Google Drive Integration
- Canva Integration
Advanced
- Management of all your brands’ social media accounts.
- Schedule unlimited* pieces of content per month.
- All features of the Starter plan, plus:
- Team and client access.
- Role management.
- Post approval system
- Customizable templates for reports.
- Complete Twitter analytics
- Connection to Looker Studio.
- Zapier integration.
Custom
- Management of all your brands’ social media accounts.
- Custom number of brands
- Customized publication limit
- Plus all features of the Advanced plan, and:
- Integration capabilities
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Metricool Pricing: Plans and Features for Every Need
Metricool offers a variety of plans, ranging from a robust Free Plan to customizable options for enterprises. This review will cover all pricing tiers, including their costs, features, and benefits, helping you find the perfect plan to suit your needs. With solutions for professionals, agencies, and nonprofits, Metricool ensures every user has access to powerful tools for managing and analyzing their social media presence efficiently and affordably.
Metricool Free Plan: Zero Cost, Solid Features
Cost: $0/month, forever
Metricool’s Free Plan is perfect for individuals or small businesses managing a single brand. With no cost attached, this plan provides a strong entry point into social media management. Here’s what’s included:
- Social Media Management: Manage one brand’s accounts across platforms.
- Post Scheduling: Plan up to 50 posts per month.
- Analytics: Access three months of historical data to track performance.
- Competitor Analysis: Analyze up to 5 competitor profiles.
- AI Social Media Assistant: Get assistance with content ideas and optimization.
Starter Plan: Affordable Scaling for Small Teams
Cost: Starting at $18/month (annual payment) or $22/month (monthly payment)
For users managing multiple brands or needing more advanced features, the Starter Plan offers exceptional value. Key features include:
- Brand Management: Manage up to 5 brands (expandable to 10).
- Post Scheduling: Unlimited* content planning.
- Analytics: Unlimited historical data and analysis for up to 100 competitors.
- Additional Integrations: Google Drive and Canva.
- Downloadable Reports: Export data in PDF or PPT formats.
- LinkedIn Integration: Access to limited analytics.
- Links-in-Bio: Create multiple SmartLinks with personalized appearances.
Pricing tiers:
-
Up to 5 brands: $18/month (annual) or $22/month (monthly).
-
Up to 10 brands: $31/month (annual) or $38/month (monthly).
Advanced Plan: For Agencies and Growing Teams
Cost: Starting at $45/month (annual payment) or $54/month (monthly payment)
The Advanced Plan is ideal for agencies or large teams that require enhanced functionality and customization. It builds upon the Starter Plan with added features like:
- Team Collaboration: Role management and client access.
- Advanced Analytics: Complete Twitter analytics and Looker Studio integration.
- Custom Templates: Create personalized templates for reports.
- Automation: Use Zapier for workflow automation.
- Post Approval: Ensure content quality with a streamlined approval system.
Pricing tiers:
-
Up to 15 brands: $45/month (annual) or $54/month (monthly).
-
Up to 25 brands: $72/month (annual) or $88/month (monthly).
-
Up to 50 brands: $139/month (annual) or $172/month (monthly).
Custom Plan: Tailored Solutions for Enterprises
Cost: Contact Metricool for pricing
The Custom Plan is designed for enterprises managing more than 50 brands. With bespoke options, this plan includes all features from the Advanced Plan plus:
- Custom Brand Limits: Scale beyond 50 brands.
- Integration Capabilities: Adapt Metricool to your existing workflows.
To learn more about pricing and customization, reach out to the Metricool sales team.
Metricool Nonprofit Pricing
Metricool offers tailored pricing options for nonprofits to help them leverage social media tools effectively. Contact Metricool directly to inquire about nonprofit discounts and features.
Key Features Across Plans
- Platform Support: Manage social media accounts across major platforms, including Facebook, Instagram, Twitter, TikTok, and more.
- Post Scheduling: Efficiently schedule posts, with unlimited* scheduling in paid plans.
- Analytics: Gain insights into your performance, audience behavior, and trends.
- Competitor Analysis: Benchmark your performance against competitors.
- Integrations: Use tools like Google Drive, Canva, and Zapier for streamlined workflows.
- AI Assistance: Leverage the AI Social Media Assistant for content ideas and strategies.
Conclusion
Metricool’s pricing structure offers flexibility and scalability, catering to a wide range of users. Whether you’re a small business exploring social media management with the Free Plan or a large agency requiring advanced tools with the Advanced or Custom Plans, Metricool provides comprehensive solutions.
Sign up today to discover how Metricool can transform your social media strategy.
Metricool Pricing Frequently Asked Questions
Metricool offers both free and paid plans, allowing users to choose based on their needs and budgets. The Free Plan is entirely cost-free, providing basic features like managing one brand, scheduling up to 50 posts per month, analyzing 5 competitor profiles, and accessing three months of historical analytics data. This is ideal for individuals or small businesses with minimal requirements.
If you need advanced features or want to manage multiple brands, you can opt for one of the paid plans:
- Starter Plan: Starting at $18/month (annual payment), it includes unlimited scheduling, LinkedIn integration, and support for up to 5 brands (expandable to 10).
- Advanced Plan: From $45/month (annual payment), it offers team collaboration tools, complete Twitter analytics, and Zapier integration for up to 15 brands (expandable).
- Custom Plan: For enterprises managing more than 50 brands, with tailored pricing and features.
Yes, you may need to pay for additional functionality.
The Metricool Free Plan is definitely worth it for individuals or small businesses starting with social media management. It allows you to manage one brand, schedule up to 50 posts per month, and analyze three months of historical data. Additionally, the AI Social Media Assistant provides content suggestions, making it easier to create engaging posts. While the Free Plan doesn’t include LinkedIn or Twitter analytics, it covers essential features like competitor analysis for up to 5 profiles, which is valuable for benchmarking performance.
For those with limited budgets or simple social media needs, the Free Plan provides solid functionality without any financial commitment. However, if you manage multiple brands or require advanced analytics and scheduling capabilities, upgrading to a paid plan might be a better option. Ultimately, the Free Plan is an excellent starting point to explore Metricool’s features and decide if it aligns with your goals.