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Moz Local pricing starts at $20 per location monthly ($16 with annual billing) across four tiers: Lite, Preferred, Elite, and Enterprise.
The local SEO tool automates listing management across 90+ directories including Google Business Profile, Facebook, and Apple Maps. Annual billing saves $41-81 per location yearly.
Plans include listing distribution, review monitoring, AI-powered optimization, and social posting. Available in USA, UK, and Canada.
Add-ons include Listings AI ($14/month or $119/year) and Reviews AI ($10/month or $69/year), with Listings AI included free in Elite tier.
Enterprise plan offers custom pricing for 50+ locations with dedicated support.
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Compare Selected SoftwareHow is Moz Local only $84/year when aggregators are $20+/mo each?
Moz Local does a great job building local citations if you don't need anything fancy.
Given you want something simpler and affordable, I'd look at Semrush or Moz Local.
Why would you ever sign up directly through an aggregator's site? Moz does all the submissions.
Moz Local secures lower pricing by committing to high volume with data partners.
Moz Local gets pricey once you're managing a lot of locations.
BrightLocal pay per citation vs Moz Local per location gets expensive fast.
Used Fiverr for citations instead. Not sure what extra Moz Local provides.
Moz Local pricing operates on a transparent per-location model with four distinct tiers targeting businesses from single-location startups through enterprises managing 50+ locations. The pricing structure scales logically, with each tier adding meaningful capabilities that justify the incremental cost.
What sets Moz Local apart from competitors is the straightforward pricing without hidden fees, setup charges, or mandatory contracts. You pay for what you use, with clear upgrade paths as your business grows.
The four-tier system provides clear options:
Monthly billing options exist at higher rates ($20, $30, $40 per location), but annual billing delivers substantial savings of $41-81 per location yearly. For a business managing multiple locations, these savings compound significantly.
A 5-location business choosing annual billing saves $205-405 annually compared to monthly payments. That’s enough to add Reviews AI to multiple locations or upgrade an entire tier.
Understanding Moz Local pricing requires evaluating not just the base subscription but the strategic value of add-ons. Listings AI costs $14/month or $119/year, while Reviews AI runs $10/month or $69/year.
Here’s where Elite becomes compelling: Elite costs $399 annually while Preferred plus Listings AI totals $418 annually. Elite saves $19 while providing advanced social features and comprehensive reporting—making it the smarter choice for businesses needing AI-powered optimization.
At $199 annually per location, the Lite plan provides the foundational elements of local SEO management. For approximately 54 cents daily, businesses gain automated listing distribution to 90+ directories including Google Business Profile, Facebook, Apple Maps, Yelp, and major data aggregators.
This addresses the core challenge every local business faces: maintaining accurate, consistent NAP (Name, Address, Phone) information across the web.
While the plan doesn’t include response capabilities, the visibility alone helps businesses stay informed about their online reputation. Google Q&A management is particularly valuable, as unanswered questions can deter potential customers.
Setup takes approximately 15 minutes even for businesses managing 50+ locations. Moz Local updates partners instantly once business details are confirmed, eliminating the weeks-long wait common with manual directory submissions.
The automation delivers immediate time savings. Businesses typically spend 2-3 hours monthly updating listings manually. At 24 hours saved annually, even a modest $25/hour time valuation yields $600 in labor savings against the $199 subscription cost.
Adding the Listings AI add-on ($119 annually) provides AI-generated optimization recommendations, though businesses should ensure they have time to implement suggestions before purchasing.
The Preferred plan at $299 annually ($100 premium over Lite) transforms Moz Local from a listing distribution tool into a comprehensive reputation management platform. This tier adds the capabilities most businesses need once they’ve established basic listing presence.
Review responding functionality eliminates the need to log into multiple platforms. Research shows 89% of consumers read business responses to reviews, and responding within 24 hours increases customer trust scores by 15-20%.
The centralized response capability ensures businesses can maintain rapid response times without platform-switching overhead. AI-powered sentiment analysis automatically categorizes reviews, identifying patterns in customer feedback and helping businesses spot emerging issues before they escalate.
Social posting to Google Business Profile and Facebook enables businesses to maintain active profiles without juggling separate social media management tools. Regular posting signals activity to both platforms and customers.
Studies show businesses posting 2-3 times weekly see improved engagement. Content and post libraries streamline the workflow by storing frequently used materials. Social analytics provide data to optimize posting strategy based on what resonates with your audience.
The $299 annual investment ($24.92 monthly) pays for itself quickly when review management and social posting drive just 5-6 additional customers annually at average local business transaction values.
Available add-ons include Listings AI ($119 annually) for optimization recommendations and Reviews AI ($69 annually) for AI-generated response templates. However, businesses should evaluate whether upgrading to Elite ($399 annually with Listings AI included) provides better overall value.
Elite at $399 annually delivers the platform’s full capabilities, positioning itself as the best value tier through included Listings AI and expanded features. The $100 annual premium over Preferred becomes compelling when you examine what’s included.
Elite includes Listings AI worth $119 annually if purchased separately. This makes Elite actually $19 cheaper than buying Preferred plus the Listings AI add-on ($418 total), while also providing advanced social and reporting features.
In other words: you save money and get more capabilities by choosing Elite over Preferred + add-on.
The included Listings AI analyzes your business listings against local search best practices, competitor positioning, keyword trends, and engagement signals. The system evaluates business categories, attributes, description keywords, photo quality, and competitive landscape.
It identifies specific improvements aligned with local search trends. Businesses implementing even 30% of recommendations typically see listing health scores improve 15-25% within 60 days.
For businesses actively marketing across multiple social channels, Elite’s expanded platform support saves substantial time. You can manage Instagram, LinkedIn, and TikTok alongside Google and Facebook from one dashboard, eliminating the need for separate social management tools.
Social ad boosting to Facebook includes built-in budget management and performance tracking. Social inbox responding consolidates comments and messages from linked accounts, creating a unified communication hub.
For 10 locations, Elite costs $3,990 annually compared to $2,990 for Preferred, a $1,000 premium. However, this includes $1,190 worth of Listings AI across all locations plus advanced features.
Agencies typically bill clients $50-100 monthly per location for listing management, making the Elite tier’s white-label capabilities essential for maintaining professional client relationships.
The Enterprise plan addresses the specific needs of organizations managing 50+ locations through custom pricing and dedicated support infrastructure. Large multi-location operations face unique challenges that standard self-service plans cannot adequately address.
For organizations where local search drives significant revenue across dozens or hundreds of locations, downtime or listing inaccuracies can have substantial financial impact. The Enterprise tier’s support infrastructure provides the reliability large operations require.
Custom pricing typically starts around $300-400 per location annually based on volume discounts and required features, though exact pricing varies based on specific needs. The investment makes sense when the cost of dedicated support is less than the internal resources required to manage local SEO at scale with self-service tools.
Moz Local’s add-on structure allows businesses to customize their subscription, though strategic evaluation prevents overspending. Let’s examine each add-on’s value proposition.
Availability: Lite and Preferred (included free with Elite)
Listings AI continuously analyzes your business listings against best practices, competitor strategies, and local search trends. The system provides specific optimization suggestions by evaluating:
The AI monitors how markets, competitors, and customer behaviors change, then tailors recommendations to follow SEO best practices aligned with local search trends.
The value proposition depends on implementation capacity. Businesses generating monthly optimization reports but lacking time to act on recommendations see minimal ROI.
Those dedicating 2-3 hours monthly to implementing suggestions typically see measurable improvements. Based on user feedback, listing health scores improve 15-25% within 60 days when recommendations are actively implemented.
Availability: Preferred and Elite plans
Reviews AI generates response templates tailored to each review’s content and sentiment. The system analyzes review text, understands customer concerns or praise, and creates appropriate responses matching your specified brand voice.
You can send responses as-written or customize them while maintaining consistency. The AI learns from your editing patterns, improving future suggestions to align with your communication style over time.
Reviews AI justifies its cost when monthly review volume exceeds 20-30 per location. At higher volumes, the 40-60% time savings users report compounds significantly.
Example: A business receiving 50 monthly reviews spending 5 minutes per response (250 minutes monthly) can reduce this to 100-150 minutes with Reviews AI. That saves 100-150 minutes monthly or 20-30 hours annually. At $25/hour, that’s $500-750 in labor savings against the $120 annual cost.
Businesses should trial Preferred without add-ons first, track time spent on review responses and listing optimization, then add capabilities where time savings or performance improvements justify the cost.
Remember:
Understanding Moz Local pricing requires context from competitor positioning. Here’s how Moz Local compares to the top alternatives in the local SEO space.
BrightLocal starts at $29 monthly ($348 annually) with more comprehensive citation building through 1,800+ directories via manual submission. BrightLocal excels in granular reporting and white-label capabilities for agencies.
However, BrightLocal’s automated network is smaller, requiring more manual work than Moz Local’s automated distribution.
Choose BrightLocal when:
Choose Moz Local when:
Yext operates on annual licensing starting around $500 per location yearly (negotiable), making it significantly more expensive. Yext distributes to 200+ publishers with superior real-time syncing through direct publisher integrations.
The critical structural difference: Yext uses a “rental” model where listings revert when subscription ends, while Moz Local’s submissions typically persist at publisher level.
Choose Yext when:
Choose Moz Local when:
Semrush Local at $20 per location monthly ($240 annually) when bundled with Semrush subscriptions provides similar distribution to Moz Local. The tool integrates keyword research and competitive intelligence with listing management.
Choose Semrush Local when:
Choose Moz Local when:
Moz Local positions in the mid-value segment: more affordable than Yext, comparable to Semrush Local, slightly pricier than basic BrightLocal plans, but simpler to use than all three competitors.
The platform balances automation, features, and usability for local businesses and small-to-midsize agencies. It won’t replace enterprise tools for 100+ location operations or provide citation breadth of BrightLocal’s manual network, but executes its core mission effectively.
Moz Local’s transparent pricing avoids surprise charges, but several considerations affect total cost of ownership. Geographic coverage limits to USA, UK, and Canada exclude international businesses. Organizations operating outside these markets cannot use the platform, representing a significant constraint versus Yext or Semrush offering broader international support. The available directories vary by country, businesses should verify coverage for their specific market.
The platform submits to 90+ directories on autopilot, covering major players but falling short of BrightLocal’s 1,800+ manual citation network. Research shows accurate listings on Google and 10+ major directories deliver 80% improved local visibility and 67% increased consumer actions, meaning Moz Local’s coverage captures the majority of value. However, businesses in specialized industries (healthcare, legal, automotive) requiring niche directory presence need supplementary tools or services.
Add-on costs accumulate across multiple locations. A five-location business adding Listings AI and Reviews AI to Preferred with annual billing pays $1,495 (Preferred) + $595 (Listings AI) + $345 (Reviews AI) = $2,435 annually total. However, choosing Elite ($1,995 for 5 locations) with included Listings AI and adding only Reviews AI ($345) totals $2,340, saving $95 annually. This demonstrates why Elite often provides better value than Preferred with add-ons.
The platform requires active management to maximize value. Automated distribution handles the technical work, but businesses must monitor reports, respond to reviews, post social content, and implement optimization recommendations. Organizations lacking internal resources to manage these activities see diminished ROI. The tools enable efficiency but don’t eliminate the need for strategic oversight and consistent execution.
Some processes require manual verification. While Moz Local automates distribution, certain publishers require manual claim verification or have anti-automation policies. The platform identifies these situations and guides users through manual steps, but it’s not fully hands-off. Businesses should expect 2-4 hours of manual verification work during initial setup for some listings.
Moz Local delivers optimal value for specific business profiles. Here’s who benefits most from each tier:
Recommended tier: Lite ($199 annually)
Single-location businesses or startups establishing initial online presence benefit from automated distribution to 90+ directories with minimal setup time. The automation saves 24+ hours annually compared to manual management, creating immediate ROI through time savings alone.
Recommended tier: Preferred ($299 per location annually)
Growing businesses managing 2-5 locations with active review volumes (20+ monthly) find this tier justified by:
Recommended tier: Elite ($399 per location annually)
Agencies managing multiple clients or businesses operating 5-10 locations realize strong value from Elite through:
Recommended tier: Enterprise (custom pricing)
Enterprises managing 50+ locations requiring dedicated support should engage Enterprise pricing discussions. The investment in dedicated account management, training resources, and priority support typically costs less than internal resources required to manage local SEO at scale with self-service tools.
Restaurants, retail, healthcare, and professional services where online reputation directly drives foot traffic and bookings see clear ROI. Consider this scenario:
If 5-10 additional monthly customers acquired through improved local visibility generate $300-600 revenue at typical transaction values, even the Elite tier ($399/year) pays for itself within 1-2 months.
Several scenarios make Moz Local a poor fit. Here’s when to look elsewhere:
The platform simply cannot distribute to directories in excluded markets, making it non-viable regardless of price. International businesses should evaluate Yext or Semrush Local for broader geographic coverage.
Enterprises managing 100+ locations requiring instant synchronization across all platforms need Yext’s superior real-time distribution infrastructure and direct publisher integrations. Moz Local’s distribution is fast but not instantaneous, creating potential gaps during high-frequency updates that large operations cannot tolerate.
Organizations using Semrush Pro or similar platforms with built-in listing management should evaluate whether adding Moz Local creates unnecessary overlap. Consolidating into one platform with sufficient capabilities typically delivers better value than maintaining multiple subscriptions.
Companies with extensive in-house social media teams using dedicated platforms (Hootsuite, Buffer, Sprout Social) won’t fully utilize Moz Local’s social features. The platform’s social posting works well for businesses without dedicated social tools, but adds limited value when robust social infrastructure already exists.
Businesses meeting these criteria may not justify even Lite’s $199 annual cost:
Manual maintenance of Google Business Profile and Facebook might suffice until business scales enough to benefit from automation and expanded distribution.
Here’s exactly which tier to choose based on your business profile:
Recommendation: Begin with Lite at $199 annually
When to upgrade: Move to Preferred after 6-12 months when review volume exceeds 20 monthly or you commit to regular social posting.
Pro tip: Avoid purchasing add-ons initially, assess actual usage patterns first.
Recommendation: Start with Preferred at $299 per location annually
Add-on decision: Add Reviews AI ($69/year per location) only if monthly review volume exceeds 30 per location and response time is a bottleneck.
Smart alternative: Consider Elite instead of adding Listings AI—Elite costs $399 per location but includes Listings AI plus advanced features, providing better value than Preferred + add-on ($418).
Recommendation: Choose Elite at $399 per location annually
Why Elite works for agencies:
Billing strategy: Bill clients $50-100 monthly per location, creating 50-150% markup that covers platform costs while delivering genuine value through automation and insights.
Recommendation: Elite provides the best cost-to-value ratio
Add-on consideration: Add Reviews AI ($690-1,725 annually) when aggregate monthly review volume justifies the investment (typically 300+ reviews monthly across all locations).
Recommendation: Contact Moz for Enterprise pricing
What to expect:
The premium is justified when coordinating local SEO across dozens or hundreds of locations. The dedicated support reduces internal resources required for effective execution.
Extracting maximum value from Moz Local requires strategic implementation. Follow these best practices to ensure strong ROI.
During initial setup, verify business information accuracy across all locations. Incorrect NAP data will propagate errors across 90+ directories, requiring extensive cleanup later.
Verify carefully before distribution begins:
Research shows responding within 24 hours increases customer trust 15-20%, but this requires consistent monitoring.
Implementation steps:
Businesses letting reviews languish for days or weeks negate much of Preferred or Elite tier’s reputation management value.
For social posting features, create a monthly content calendar with 8-12 posts planned in advance.
Efficiency tips:
Block 2-3 hours monthly to review and implement AI recommendations. The AI generates valuable suggestions, but they require human execution.
Action plan:
Businesses reviewing reports monthly but never implementing changes see no improvement.
Leverage GeoRank’s interactive heatmaps to identify geographic areas with low visibility. Focus local SEO efforts and advertising spend on neighborhoods where you’re not appearing in map pack results.
This geographic intelligence enables strategic decisions about where to concentrate resources for maximum impact.
Monitor comprehensive reporting (Elite tier) to track ROI and demonstrate value.
Key metrics to track:
Example ROI report: “Maintained 90+ directory listings, responded to 47 reviews within 24 hours (95% response rate), generated 23 leads through GBP posts, improved listing health score from 72% to 94%.”
Consider annual billing from the start. The $41-81 per location yearly savings compounds across multiple locations.
For a 5-location business, annual billing saves $205-405 annually, enough to add Reviews AI to multiple locations or upgrade tiers. The commitment pays for itself through the discount alone.
Moz Local pricing structure serves its target market effectively through four clearly differentiated tiers. Here’s the bottom line on value and fit.
The transparent per-location model without setup fees, contracts, or hidden charges reduces buyer risk. Annual billing’s $41-81 per location yearly savings provides sufficient incentive to commit while monthly options preserve flexibility.
The platform sits in the mid-value competitive range:
Strategic tier selection maximizes value. Match features to actual usage patterns rather than over-buying capabilities.
The Elite advantage: Elite costs $19 less annually than Preferred plus Listings AI add-on while including advanced features. This makes Elite the smart choice for businesses needing AI optimization.
Add-on decisions: Base purchases on demonstrated need through usage assessment, not assumptions about what might be useful.
Moz Local functions best as a foundational local SEO Moz tool handling listing distribution and reputation management. It won’t replace comprehensive SEO platforms like Semrush or specialized agency tools like BrightLocal’s full suite, but executes its core mission well at fair pricing.
The automation saves substantial time, the interface prioritizes usability, and the features address genuine business needs rather than checking feature-list boxes.
Local businesses and small-to-midsize agencies prioritizing automation, ease-of-use, and core local SEO capabilities will find Moz Local pricing delivers solid value across all tiers.
Final recommendation: Choose the tier matching your current needs, leverage annual billing savings, evaluate add-ons based on demonstrated need, and upgrade strategically as your business scales. This approach maximizes ROI while avoiding the overspending that comes from purchasing features that sound useful but remain unused.
Moz Local pricing starts at $199 per location annually ($16/month with annual billing) for the Lite plan. The Preferred plan costs $299 per location annually ($24/month), Elite costs $399 per location annually ($33/month), and Enterprise pricing is custom for businesses with 50+ locations. Monthly billing options are available at higher rates: $20, $30, and $40 per location for Lite, Preferred, and Elite respectively.
Moz Local does not currently offer a traditional free trial. However, the platform provides a money-back guarantee policy. Businesses should contact Moz directly to inquire about trial options or demo access before purchasing. The low entry price of $199 annually for Lite makes it accessible for testing with minimal financial commitment.
The Lite plan includes automated distribution to 90+ directories (including Google Business Profile, Facebook, Apple Maps, and Yelp), review monitoring with real-time alerts, data health analytics, GeoRank tracking with interactive heatmaps, Google Q&A management, and 24-hour email support. It’s designed for single-location businesses needing basic listing management without review response capabilities or social posting features.
The key difference is that Elite ($399/year) includes Listings AI worth $119 annually, while Preferred ($299/year) does not. Elite also adds Instagram, LinkedIn, and TikTok social posting, Facebook ad boosting, social inbox responding, and comprehensive white-label reporting. Elite costs just $100 more than Preferred but includes $119 worth of Listings AI, making it $19 cheaper than buying Preferred plus the Listings AI add-on separately.
Yes, Moz Local offers both monthly and annual billing. Monthly billing costs $20 (Lite), $30 (Preferred), or $40 (Elite) per location. Annual billing provides significant savings: $199, $299, and $399 respectively—saving $41-81 per location yearly. For multi-location businesses, annual billing savings compound substantially. A 5-location business saves $205-405 annually by choosing annual over monthly billing.
No, Moz Local pricing is transparent with no setup fees, cancellation fees, or mandatory contracts. The listed per-location price covers all core features within each tier. The only additional costs are optional add-ons: Listings AI ($14/month or $119/year) and Reviews AI ($10/month or $69/year). These are clearly communicated and entirely optional based on your needs.
Moz Local is significantly more affordable than Yext. Moz Local Lite starts at $199 per location annually, while Yext typically starts around $500+ per location annually with negotiable enterprise licensing. Yext offers superior real-time syncing and broader publisher network (200+), but uses a “rental” model where listings revert when subscription ends. Moz Local submissions typically persist at the publisher level even after cancellation, providing better long-term value for small-to-midsize businesses.
BrightLocal starts at $29 monthly ($348 annually) compared to Moz Local’s $199 annually for Lite, making Moz Local more affordable at entry level. However, direct comparison is complex because BrightLocal’s pricing structure and features differ significantly. BrightLocal offers more comprehensive citation building through 1,800+ directories (many manual), while Moz Local focuses on automated distribution to 90+ major directories. For automation and ease-of-use, Moz Local provides better value. For extensive citation building depth, BrightLocal may justify the premium.
Moz Local offers two add-ons available with Lite and Preferred plans. Listings AI costs $14 per location monthly or $119 annually (annual saves $49). Reviews AI costs $10 per location monthly or $69 annually (annual saves $51). Both add-ons are included free with Elite plans. The Elite plan’s included Listings AI makes it more economical than Preferred plus add-ons—Elite costs $399 annually while Preferred plus Listings AI totals $418.
Yes, Moz Local allows plan changes at any time. Upgrades typically take effect immediately with prorated charges for the remaining subscription period. Downgrades generally take effect at the next renewal to avoid losing features mid-cycle. The flexible plan structure lets businesses start with Lite, upgrade to Preferred when review volume increases, and move to Elite when needing advanced features—without being locked into long-term commitments.
Moz Local pricing is per location. Each business location requires its own subscription. A business with 5 locations pays 5x the per-location rate. For example, Preferred for 5 locations costs $1,495 annually ($299 × 5). This per-location model is standard in the local SEO industry and allows businesses to scale gradually by adding locations as needed rather than committing to large upfront costs.
Standard Lite, Preferred, and Elite plans do not include explicit multi-location discounts—you pay the per-location rate regardless of volume. However, the Enterprise plan (for 50+ locations) includes volume-based pricing typically ranging from $300-400 per location annually depending on total location count and required features. Annual billing across all tiers provides 17-20% savings compared to monthly billing, which compounds significantly for multi-location operations.
Moz Local accepts major credit cards (Visa, Mastercard, American Express, Discover) for both monthly and annual subscriptions. Enterprise plans offer additional payment options including invoicing with net-30 or net-60 terms, purchase orders, and ACH transfers to accommodate corporate procurement processes. All payments are processed securely through encrypted payment gateways.
Yes, Moz Local operates without mandatory long-term contracts for standard plans. You can cancel monthly subscriptions anytime with changes taking effect at the next billing cycle. Annual subscriptions are non-refundable for the prepaid period but won’t auto-renew if canceled before renewal. Enterprise plans may have custom contract terms negotiated during setup. The lack of cancellation fees or exit penalties provides flexibility to discontinue service if it doesn’t meet expectations.
Yes, all Moz Local plans include email support with 24-hour response time during business days. Elite plans receive priority support with faster response times. Enterprise plans include dedicated account managers providing direct phone support, strategic guidance, and immediate escalation paths for critical issues. Support is included in the base subscription price with no additional fees—you’re not paying extra for basic assistance.
For most small businesses managing 1-5 locations, yes. The Lite plan at $199 annually ($0.54 daily per location) delivers substantial time savings by automating distribution to 90+ directories. Businesses typically spend 2-3 hours monthly managing listings manually. At 24 hours saved annually, even a modest $25/hour time valuation yields $600 in labor savings against the $199 cost—a 200% ROI from time savings alone, not counting improved local search visibility driving additional customers.
Unlike platforms using rental models (like Yext), most Moz Local submissions persist at the publisher level after cancellation. Your listings on Google, Facebook, Yelp, and other directories typically remain live but stop receiving automated updates. You’ll need to manage changes manually going forward. However, some directories may remove or de-prioritize listings that haven’t been verified recently. The persistence of most listings provides residual value even after cancellation.
Moz Local charges per location, not per user. Each subscription includes unlimited user access with configurable permission levels. A business paying for 5 locations can have multiple team members (or an entire agency team) accessing the account without additional user fees. The agency permission structure in Preferred and Elite plans supports complex team hierarchies, making it cost-effective for teams without per-seat pricing common in other SaaS tools.
Agencies purchase Moz Local subscriptions per client location, typically choosing Elite ($399 per location annually) for white-label reporting and advanced features. Agencies generally bill clients $50-100 monthly per location for listing management services, creating 50-150% markup that covers platform costs while delivering genuine value. The white-label reporting in Elite enables professional client presentations without revealing the underlying platform, supporting premium service positioning.
Elite at $399 per location annually typically provides the best overall value for businesses needing more than basic features. Elite includes Listings AI ($119 value), advanced social posting, white-label reporting, and comprehensive analytics. Since Elite costs just $100 more than Preferred but includes $119 worth of Listings AI, it’s actually $19 cheaper than buying Preferred plus the add-on separately. For businesses using AI optimization or managing 5+ locations, Elite delivers the strongest cost-to-value ratio.
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