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Moz Pro is a comprehensive SEO platform delivering rank tracking, keyword research, site audits, and domain authority checkers to boost search visibility.
Moz Pro pricing starts at $49 per month (billed annually) for the Starter plan and scales up to $299 per month for the Large plan. Monthly billing is available at a higher rate, with the Starter plan at $59/month and the Large plan at $359/month. All plans include a free 7-day trial, giving teams a risk-free window to test the platform before committing.
Best rank tracking tools shine in Medium ($143/mo) and Large plans, offering 1,500 – 3,000 daily keyword updates and multi-site crawls.
No startup fees, scalable quotas, and transparent pricing make Moz Pro ideal for freelancers, SMBs, and agencies tracking SEO performance metrics.
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Compare Selected SoftwareMoz Pro Starter at $49/month is accessible for small businesses and freelancers just starting with professional SEO tools.
Moz gives bigger crawl budgets than competitors; Medium plan crawls 2M pages vs SE Ranking\'s 250K at same price.
Annual billing saves 20%; Starter drops to $39/mo, Medium to $143/mo, making long-term commitment more cost-effective.
Instead of forcing tier jump, add individual campaigns at $10/month, providing flexibility for growing SEO needs.
Moz offers full access 7-day free trial, not watered-down demo; allows real testing of crawl and link data.
API access at just $5/month vs competitors charging $499-$1,499; incredible value for developers and custom tools.
Moz Local $84/year bundles citation submissions to aggregators; competes with BrightLocal at $55/month.
Charges same as Semrush and Ahrefs but delivers significantly fewer capabilities and smaller backlink/keyword databases.
New subscribers get better deals than long-term customers; no renewal incentives or loyalty pricing to reward retention.
Medium plan tracks 1,500 keywords monthly vs Semrush\'s 3,000 at similar price; SE Ranking offers 2,000 cheaper.
Standard plan only tracks 300 keywords; most users recommend jumping to Medium ($179) immediately for real utility.
Extra user seats cost $25+ per month each; multi-user access becomes expensive vs fixed larger tier plans.
Moz Pro pricing starts at $49 per month on monthly billing, or $39 per month when billed annually. The four plans — Starter, Standard, Medium, and Large — scale up to $299 per month (monthly) or $239 per month (annual).
Moz offers a free trial on the Standard and Medium monthly plans, with a valid credit card required to start. You can cancel at any time during the trial and still retain access for the rest of the trial period.
Moz Pro is an all-in-one SEO platform built on over 20 years of search expertise. It covers keyword research, rank tracking, site audits, backlink analysis, and competitive research — with newer AI-powered features like Keyword Suggestions by Topic, AI Overviews by Keyword, and Brand Authority Score included in every plan.
If you have been comparing Moz Pro pricing against other SEO tools, this breakdown covers every plan, feature limit, add-on cost, and free trial detail so you can decide which tier fits your needs. Moz competes directly with platforms like Semrush, Ahrefs, and SE Ranking.
Moz Pro uses a tiered subscription model based on the number of campaigns (tracked websites), keyword rankings monitored, pages crawled, and data query limits. There are four plans — Starter, Standard, Medium, and Large — each designed for a different scale of SEO operation.
Annual billing saves 20% across all plans. Here is the full pricing breakdown:
Moz bills annual subscriptions upfront.
For example, the Medium plan on annual billing costs $143 × 12 = $1,716 for the first year.
When you switch to annual billing, your billing date resets to the upgrade date and the full annual cost is charged at that point. Any overpayment from a previous billing cycle is applied as a credit to your account.
Moz does not have a student discount, but registered 501(c)(3) nonprofits can access a dedicated discount page. A free Moz Community account gives limited access to MozBar, Keyword Explorer, and Link Explorer at no cost.
| Feature | Starter | Standard | Medium | Large |
|---|---|---|---|---|
| Monthly Price | $49/mo | $99/mo | $179/mo | $299/mo |
| Annual Price | $39/mo | $79/mo | $143/mo | $239/mo |
| Users Included | 1 | 1 | 2 | 3 |
| Campaigns (Tracked Sites) | 1 | 3 | 10 | 25 |
| Tracked Keywords | 50 | 300 | 1,500 | 3,000 |
| Pages Crawled / Month | 20k | 400k | 2M | 5M |
| Keyword Queries / Month | 75 | 150 | 5,000 | 15,000 |
| Backlink Queries / Month | 75 | 5,000 | 20,000 | 70,000 |
| Domain Overview Queries | 20 | 50 | 100 | 180 |
| Keywords per List | 25 | 100 | 500 | 750 |
| Competitive Research Queries | 20 | 50 | 75 | 100 |
| AI Visibility (Beta) | — | — | ✓ | ✓ |
| Branded Reports | — | — | ✓ | ✓ |
| Report Templates | — | — | ✓ | ✓ |
| Scheduled Reports | — | ✓ | ✓ | ✓ |
| Free Trial | — | ✓ | ✓ | — |
All prices are in USD. No setup fees or startup costs. Every plan includes MozBar Premium, Moz AI-powered tools, Keyword Suggestions by Topic, AI Overviews by Keyword, Brand Authority Score, mobile rankings, on-page grader reports, and 24-hour online support.
The Starter plan is designed for small businesses or startups with only one website. It includes:
Best for: Solo practitioners, bloggers, or small business owners managing a single site who need foundational SEO tools — keyword research, basic rank tracking, and technical audits — without the cost of higher-tier plans. The Starter plan does not include a free trial, scheduled reports, or backlink analysis at scale. It provides starter-level SEO tools including keyword research, competitive research, MozBar Premium, and site tracking.
The Standard plan is built for small businesses that need the basics at a broader scale. It adds significant capacity over Starter:
Best for: Small marketing teams or consultants handling 2–3 client websites who need broader keyword tracking, backlink analysis, and recurring reports. The Standard plan is the entry point for stepping up from free SEO tools into professional-grade data. It also qualifies for the free trial, making it the most accessible way to test Moz Pro before committing.
The Medium plan is Moz’s “Most Popular” tier — built for agencies and mid-market companies running more ambitious SEO programs. Key upgrades over Standard include:
Best for: Agencies managing 5–10 client sites, or in-house teams at companies with multiple domains. The jump from 150 to 5,000 keyword queries per month and from 300 to 1,500 tracked keywords makes a meaningful difference for content-heavy SEO strategies. The addition of AI Visibility tracking is a forward-looking feature that lower plans do not include.
The Large plan is Moz Pro’s top-tier offering, designed for larger businesses and agencies that need all the data:
Best for: Large agencies or enterprise SEO teams managing 10+ domains. The 3,000 keyword tracking slots and 5 million-page monthly crawl limit accommodate complex, multi-site strategies across different markets. Like the Starter plan, the Large plan does not offer a free trial. Teams needing even larger-scale daily rank tracking should evaluate Moz’s STAT product as a complement.
Moz Pro is not permanently free, but it does offer a free trial on the Standard and Medium monthly plans. The trial gives full access to all features of the selected plan — not a stripped-down demo. A valid credit card is required to sign up.
In some cases, a temporary authorization charge of up to $1 may appear on your card, which is instantly voided.
You can cancel renewal at any time during the trial and still retain access for the rest of the trial period. Cancellation should be done at least 24 hours before the end of trial date to avoid being charged.
Moz sends an email one day before the trial expires as a reminder. If you do not cancel, the subscription automatically rolls into a paid monthly plan. The free trial limit is one per customer.
Important details about switching plans during the trial: you can update your subscription to annual billing or move between the Standard and Medium plans while keeping your trial access.
However, upgrading to the Large plan or purchasing add-ons will immediately end the trial and start your paid subscription.
Beyond the paid plans, Moz offers several free SEO tools that anyone can use without a subscription:
These free tools are useful for quick checks and one-off research, but they have significant query limits and lack campaign tracking, scheduled reports, and the depth of data that Moz Pro’s paid plans deliver. For ongoing SEO management, the paid plans are where the real value lies.
For a full walkthrough of the trial and tips on maximizing it, see our Moz Pro free trial page.
Moz Pro’s base pricing is transparent, but there are costs beyond the listed plan prices that teams should plan for:
Moz does not charge overage fees. If you exceed your plan’s monthly limits for keyword queries, crawled pages, or backlink checks, those features become temporarily unavailable until the next billing cycle. No surprise charges — but potential workflow disruption if you run out of queries mid-month.
The add-on model is a practical strength: it lets teams scale individual features without jumping to a more expensive plan. A Standard plan user who only needs more keywords can add 200 for $20/month rather than paying $80/month more for the full Medium plan upgrade. Add-on purchases go into effect immediately and follow the same billing cadence as your base plan.
A frequent question in the Moz pricing conversation is how it compares to Semrush, Ahrefs, and other all-in-one SEO platforms on cost and value. Here is a side-by-side view of entry-level and mid-tier pricing:
| Tool | Entry Plan | Entry Price (Monthly) | Mid Plan | Mid Price (Monthly) | Free Trial |
|---|---|---|---|---|---|
| Moz Pro | Starter | $49/mo | Medium | $179/mo | Yes (Standard & Medium, CC required) |
| Semrush | Pro | $139.95/mo | Guru | $249.95/mo | 7 days (CC required) |
| Ahrefs | Lite | $119/mo | Standard | $229/mo | None (free tools only) |
| SE Ranking | Essential | $44/mo | Pro | $87.20/mo | 14 days |
At $49/month, Moz Pro’s Starter plan is the most affordable entry point among major all-in-one SEO suites. Semrush Pro starts at nearly three times that price ($139.95/month), and Ahrefs Lite begins at $129/month with no free trial option. SE Ranking’s Essential plan at $65/month is the closest competitor on price.
Where Moz Pro falls behind is in raw data scale and feature breadth at the entry level. Semrush Pro includes 500 tracked keywords (vs. Moz Starter’s 50), daily rank updates, 10,000 results per report, and a separate content marketing toolkit.
Ahrefs includes a larger backlink index and more generous keyword data limits at its entry tier. Teams that need to track 500+ keywords, run content optimization workflows, or access PPC data will find themselves needing Moz Pro’s Medium or Large plans — where the price gap with competitors narrows.
Moz Pro’s competitive advantages are its price accessibility at the low end, proprietary metrics like Domain Authority (still widely used as an industry benchmark), the Brand Authority Score, AI-powered keyword features included in every plan, and the simplicity of its interface. Semrush wins on feature depth and data volume.
Ahrefs wins on backlink analysis. Moz wins on approachability and cost of entry.
For a feature-by-feature breakdown beyond pricing, see our Moz Pro vs Semrush and Moz Pro vs Ahrefs comparisons.
For a detailed feature walkthrough, see our Moz Pro review.
The Starter plan ($49/month) fits solo marketers, bloggers, and freelance SEO consultants managing a single website. The 50-keyword tracking limit covers niche sites, and the 20,000-page monthly crawl budget handles most small to mid-size sites.
You get Keyword Explorer (75 queries/month), MozBar Premium, Brand Authority Score, and all of Moz’s AI-powered features.
The Starter plan does not include a free trial or scheduled reports, so you are committing from day one — but at $39/month on annual billing, it is the lowest-cost professional SEO tool on the market.
The Standard plan ($99/month) is the natural fit for small in-house teams or consultants handling 2–3 client accounts. The jump to 300 tracked keywords, 400,000 pages crawled, and 5,000 backlink queries gives enough headroom for more ambitious campaigns.
Unlimited scheduled reports keep stakeholders informed without manual effort. This plan qualifies for the free trial, so teams can test-drive the platform before committing.
At $79/month on annual billing, it strikes a strong balance between capability and Moz Pro cost.
The Medium plan ($179/month) unlocks branded reports and report templates for white-label client deliverables, and scales to 10 tracked sites with 1,500 keywords. The 5,000 keyword queries per month (up from just 150 on Standard) support heavy research workflows.
AI Visibility tracking (in beta) positions your reporting for the growing impact of AI-generated search results — a feature that Standard and Starter plans do not include.
With 2 user seats included and the option to add more at $49/month each, this tier works for growing agencies managing a portfolio of client sites. It also qualifies for the free trial.
The Large plan ($299/month) is built for organizations with complex, multi-site SEO operations. With 25 tracked sites, 3,000 keywords, 5 million pages crawled per month, and 70,000 backlink queries, it supports enterprise-scale workflows across global markets. Three user seats are included, with additional seats available at $49/month each.
Like the Starter plan, Large does not offer a free trial — but teams that need this level of data volume are typically past the evaluation stage.
For even larger-scale daily rank tracking across tens of thousands of keywords, Moz’s STAT product is worth evaluating as a complement.
Moz Pro remains one of the most accessible entry points into professional SEO software. At $49/month for the Starter plan — or $39/month on annual billing — the cost of entry is lower than any major competitor.
The platform’s strengths are its intuitive interface, proprietary Domain Authority and Brand Authority metrics, AI-powered keyword features included in every plan, and a well-rounded toolset covering keyword research, rank tracking, site audits, backlink analysis, and competitive research.
The best value for most small to mid-size teams sits at the Standard plan ($99/month or $79/month annually). It provides enough campaigns, keywords, and crawl capacity to run a meaningful SEO operation, includes unlimited scheduled reports and full backlink analysis, and qualifies for the free trial.
Agencies and growing teams should consider the Medium plan ($179/month or $143/month annually), where branded reports, AI Visibility tracking, report templates, and the significant jump to 5,000 keyword queries per month justify the additional investment.
Where Moz Pro may not be the right fit is for teams that need maximum data depth — thousands of tracked keywords with daily updates, competitive intelligence across dozens of markets, a built-in content optimization suite, or PPC research tools.
In those scenarios, Semrush or Ahrefs may justify their higher price tags with broader feature sets and larger data indexes.
For everyone else — freelancers, small businesses, in-house teams, and agencies that want reliable SEO tools at a fair price without a steep learning curve — Moz Pro delivers.
Start with the free trial on the Standard or Medium plan to test whether it fits your workflow before committing.
Moz Pro costs between $49 and $299 per month on monthly billing, or $39 to $239 per month when billed annually (a 20% discount). The four plans — Starter ($49), Standard ($99), Medium ($179), and Large ($299) — scale based on the number of campaigns, tracked keywords, pages crawled, and keyword query limits included.
For teams that need a well-rounded SEO platform with keyword research, site auditing, rank tracking, and backlink analysis, Moz Pro offers solid value — particularly at the Standard ($99/month) and Medium ($179/month) tiers.
Its proprietary Domain Authority metric remains an industry benchmark for measuring site strength, and the AI-powered features (Keyword Suggestions by Topic, AI Overviews by Keyword, Brand Authority Score) add capabilities that competitors charge extra for.
The main consideration is whether you need features like daily rank tracking, content optimization suites, or PPC intelligence, where competitors like Semrush offer more depth at a higher price.
Yes. Moz Pro offers a free trial with full access to either the Standard or Medium plan features.
A valid credit card is required to sign up — your card will not be charged during the trial. You can cancel renewal at any time during the trial and still retain access for the rest of the trial period. Cancellation should be done at least 24 hours before the end of trial date to avoid being billed.
The trial is not available on the Starter or Large plans, and is limited to one per customer.
Yes, a valid credit card is required to start the Moz Pro free trial. In some cases, Moz may place a temporary authorization charge of up to $1 on your card, which is instantly voided. Your card will not be charged the subscription fee during the trial period.
Collecting credit card information allows the subscription to roll into a paid plan seamlessly if you keep the account open, and helps Moz reduce fraud and maintain the one-trial-per-customer limit.
Yes. You can upgrade or downgrade your Moz Pro plan at any time from the Account & Billing section of your account. Plan updates go into effect immediately and new limits are available right away. If you change your plan mid-billing cycle, you pay the pro-rated amount based on how much time is left in your current cycle. An annual plan saves 20% off the monthly rate.
When switching to annual billing, your billing date resets and the full annual cost is charged at that point, with any overpayment credited to your account.
Moz offers a 20% discount on all plans through annual billing — this is the primary discount available. For nonprofits, Moz has a dedicated page for registered 501(c)(3) organizations. There is no student discount, but students and educators can sign up for a free Moz Community account which gives limited access to MozBar, Keyword Explorer, and Link Explorer.
Free Moz Academy courses like \”30 Days of SEO\” and \”How to Use Moz Pro\” are also available to anyone.
Moz Pro does not charge overage fees.
If you hit your monthly limits for keyword queries, crawled pages, or backlink checks, those features become temporarily unavailable until the next billing cycle. This avoids surprise charges but can disrupt workflows mid-month.
You can purchase add-ons to increase specific limits — extra campaigns ($10/month each), keywords ($20/month per 200), pages crawled ($15/month per 50,000), or keyword queries ($10/month per 10,000) — without upgrading your entire plan.
Moz Pro is the most affordable option at the entry level, starting at $49/month compared to $119/month for Ahrefs Lite and $139.95/month for Semrush Pro.
However, Ahrefs and Semrush include more data capacity and features at their entry tiers — more tracked keywords, larger crawl budgets, and in Semrush\’s case, an entire content marketing platform.
At the mid-tier level ($179/month for Moz Medium vs. $229/month for Ahrefs Standard and $249.95/month for Semrush Guru), the pricing gap narrows while Moz remains more affordable.
All Moz Pro plans include Keyword Explorer access, Site Crawl for technical audits, rank tracking with mobile data, MozBar Premium (the SEO Chrome extension), Keyword Suggestions by Topic, AI Overviews by Keyword, Brand Authority Score, Moz AI-powered tools, on-page grader reports, pro onboarding tips, Help Hub access, and 24-hour online support.
The difference between plans is the scale — how many keywords, pages, queries, campaigns, and user seats you get. AI Visibility (in Beta), branded reports, and report templates are exclusive to the Medium and Large plans.
Scheduled reports are available on Standard and above.
Yes. You can cancel your Moz Pro subscription at any time — no questions asked. Cancellation stops future subscription renewals. If you are on a free trial, cancelling stops the subscription from rolling into a paid plan while you keep access for the rest of the trial period.
There are no cancellation fees or long-term contracts on any plan.
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