Northbeam Reviews

What is Northbeam?

Northbeam is a cutting-edge marketing intelligence platform designed to drive profitable growth for businesses. It uniquely combines multi-touch attribution and media mix modeling, both powered by advanced machine learning, to provide a comprehensive view of marketing effectiveness. Northbeam’s methodology includes almost real-time multi-touch conversion attribution, digitally-native media mix modeling for optimizing channel mix, and machine-learning powered incremental lift analysis.

The platform is distinguished by its ability to forecast revenue and optimize budget allocation across various channels, helping businesses unlock more profit with less budget. Northbeam’s creative analytics feature assists in identifying high-performing ad creatives, enabling easier scaling of ad accounts. It offers infinite lookback windows, customizable attribution models, and real-time conversion data, all based on first-party data for accurate marketing analysis.

Northbeam is trusted by leading ecommerce brands for its precise ad performance data and focused dashboards, which provide insights into marketing channel performance down to specific ads. It’s an essential tool for businesses aiming to understand the entire customer journey and make data-driven decisions for marketing optimization.