Opal Reviews for 2025

What is Opal?

Opal is a collaborative marketing platform designed to help enterprise teams plan, align, and execute campaigns with greater efficiency and clarity. It centralizes campaign planning, creative production, and content workflows into a single visual environment, enabling teams to coordinate more effectively across departments and channels.

The Campaign Planner feature gives marketing teams a unified view of all active and upcoming campaigns, allowing for real-time adjustments and better strategic alignment. Project Boards streamline production workflows by offering a structured view of tasks, status updates, and approvals—making it easier to manage creative development from concept to delivery.

With the Content Calendar, teams can visualize content distribution across time, channels, and regions, ensuring consistent messaging and timely execution. This calendar view supports both high-level oversight and granular scheduling, which is particularly useful for managing global campaigns or multi-team operations.

Opal also provides enterprise-level capabilities including governance, integrations, and compliance tools, making it suitable for large organizations that require structure and security in their content operations. By enabling visibility, coordination, and control across marketing efforts, Opal supports brands in delivering cohesive and impactful campaigns at scale.