OpenTable
OpenTable Pricing
OpenTable offers three pricing plans—Basic, Core, and Pro—to cater to various restaurant needs, from simple reservation management to advanced customer relationship tools.
The Basic plan starts at $149/month, ideal for small restaurants needing essential tools. Core, at $299/month, adds advanced features like floor plans and POS integration. Pro, priced at $499/month, provides comprehensive management, including custom guest profiles and email campaigns.
Cover fees apply based on the plan and reservation type.
OpenTable also offers additional services like Experiences, Private Dining management, and digital marketing, empowering restaurants to attract diners and streamline operations.
OpenTable Plans
Basic
- Reservations
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations on 100+ third party sites and apps
- Experiences
- Notify Me
- Automated reservation confirmations
- Deposits and credit card holds
- Guest database, tags and notes
- Per network cover - Free for 30 days then $1.50
- Reservations from your website - $0.25/cover or $49/mo flat fee
- Takeout and Experiences - 2% service fee
Core
- Everything from Basic, plus:
- Customizable floor plans
- Smart Assign
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Premium SMS Messaging - $19/month add on
- 360 guest profiles
- Per network cover - $1
- Reservations from your website - Included with no extra fee
Pro
- All the benefits of Basic and Core, plus:
- Booking widget - Fully Customizable
- Premium SMS Messaging - Included with no extra fee
- 360 guest profiles - More guest insights
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Table of Contents
OpenTable Pricing Review: Plans, Features & Benefits
For restaurants aiming to enhance their reservation management and customer experience, OpenTable provides three primary plans: Basic, Core, and Pro. Each plan comes with different tools for reservation management, customer relationship building, and enhanced operational efficiency. OpenTable also offers various solutions such as Experiences, Private Dining, and Restaurant Marketing to help drive bookings and revenue.
Overview of OpenTable Pricing Plans
OpenTable’s pricing structure includes three main plans with unique features for different business needs. Each plan provides access to OpenTable’s network, reservation tools, and additional services, with varying cover fees and add-ons.
| Plan | Monthly Cost | Per Cover Fee | Best For |
|---|---|---|---|
| Basic | $149 | $1.50 per cover | Small to mid-sized restaurants |
| Core | $299 | $1.00 per cover | Larger restaurants with higher volume |
| Pro | $499 | None (Reservations from own website) | Comprehensive needs for larger businesses or high-traffic restaurants |
Detailed Breakdown of OpenTable Plans
Basic Plan
Monthly Cost: $149
Additional Fees:
- Per network cover: Free for 30 days, then $1.50
- Reservations from your website: $0.25 per cover or a flat fee of $49/month
- Takeout and Experiences: 2% service fee
Best For: Small to mid-sized restaurants seeking an affordable solution for managing reservations and attracting diners.
Features:
- OpenTable Profile & Listing: Gain visibility within OpenTable’s extensive diner network.
- Booking Widget: Integrate a widget into your website for easy reservations.
- Review Management: Respond to diner reviews directly, building trust and improving customer experience.
- Reservation Confirmations: Automated confirmations streamline communication with guests.
- Notify Me Option: Allows guests to join a waitlist or be alerted if a spot becomes available.
- Guest Database: Manage guest profiles with tags and notes to personalize service.
The Basic plan provides foundational tools for managing reservations, taking orders for takeout, and building customer relationships. It’s a good fit for smaller restaurants looking for essential tools without advanced features.
Core Plan
Monthly Cost: $299
Additional fees:
- Per network cover: $1
- Reservations from your website: No fee
- Takeout and Experiences: 2% service fee
- Premium SMS Messaging: $19/month add-on
Best For: Mid-sized to larger restaurants needing more comprehensive management features, including table and inventory controls.
Features:
- All Basic Features: Includes all features available in the Basic plan.
- Advanced Table Management: Customizable floor plans and inventory controls for efficient table assignments.
- In-House and Online Waitlist: Allows diners to join a waitlist, enhancing customer convenience.
- POS Integration: Syncs with your POS system to streamline billing and service.
- Mobile App: Access the floor plan and manage reservations on the go.
- 360 Guest Profiles: Provides detailed profiles to better understand customer preferences and spending.
- Premium SMS Messaging: Allows direct communication with guests to confirm or adjust reservations.
The Core plan is ideal for restaurants with a larger customer base, as it offers advanced tools for optimizing table turnover and improving service efficiency.
Pro Plan
Monthly Cost: $499
Additional fees:
- Per network cover: $1
- Reservations from your website: No fee
- Takeout and Experiences: 2% service fee
Best For: Large restaurants or businesses focusing on relationship management, guest insights, and data-driven decision-making.
Features:
- All Core Features: Includes every feature in the Basic and Core plans.
- Customizable Booking Widget: Adjust the booking widget to fit your brand and website aesthetic.
- Automated Email Campaigns: Automatically reach out to diners with updates, promotions, or follow-ups.
- Automated Guest Tags: Organize guest data automatically to create personalized dining experiences.
- Post-Dining Surveys: Gather feedback from guests to continuously improve service.
- Enhanced Guest Insights: Gain access to detailed analytics for informed decision-making.
The Pro plan is OpenTable’s most comprehensive package, providing advanced relationship management tools that help increase customer loyalty and retention. For high-traffic or upscale dining establishments, Pro offers a robust solution with enhanced customization options.
Additional Solutions for Restaurants
Beyond its three main plans, OpenTable also offers specialized tools to further support restaurant operations, marketing, and unique dining experiences.
OpenTable Experiences
Overview: Allows restaurants to create and promote unique events, such as chef’s tables, tasting menus, and ticketed events, directly through OpenTable.
Plan Availability: Experiences are available in all three plans; however, ticketed events are exclusively offered with Core and Pro plans.
Features:
- Prepaid Reservations: Generate revenue upfront with prepaid bookings.
- Ticketing and Variable Pricing: Customize ticket prices based on the event and guest requirements.
- Customizable Turn Times: Adjust reservation times for events without disrupting regular service.
- Detailed Invoicing: Track reservations and changes with a detailed invoice.
- Flexible Scheduling: Plan Experiences in advance with scheduled releases for easy management.
Experiences unlock additional revenue potential for restaurants by attracting guests interested in special events and culinary experiences.
Private Dining Management
Overview: Supports private dining events, allowing restaurants to cater to large groups or private functions.
Key Benefits:
- Streamlined Lead Management: Capture and manage leads for private dining with ease.
- Flexible Booking Modifications: Add guests or adjust bookings as needed.
- Adjustable Floor Plans: Customize floor setups for private events.
Private Dining is ideal for restaurants looking to expand into event hosting, catering to group bookings for special occasions.
Digital Marketing for Restaurants
Overview: OpenTable’s marketing platform helps restaurants reach a wider audience through digital campaigns.
Benefits:
- Restaurant Marketing Platform: Promote your business to millions of diners through OpenTable’s network.
- Targeted Campaigns: Run campaigns that capture diners actively searching for restaurant options.
- Increased Bookings: Attract more diners and boost booking numbers by leveraging OpenTable’s extensive reach.
OpenTable’s marketing tools are designed to help restaurants increase visibility and drive more traffic to their business.
Conclusion: Choosing the Right OpenTable Plan for Your Restaurant
OpenTable’s flexible pricing options make it a valuable platform for restaurants of any size. Whether you’re a small restaurant seeking a basic reservation solution or a high-volume restaurant looking for comprehensive guest relationship tools, OpenTable has a plan that can support your goals. The Basic plan offers essential reservation management tools, while the Core and Pro plans deliver more advanced features for larger businesses and agencies.
OpenTable’s range of additional solutions, from Experiences to Private Dining and digital marketing, provides restaurants with the flexibility and tools to cater to diverse customer needs and improve revenue streams. Consider scheduling a demo with OpenTable’s sales team to explore which plan best aligns with your restaurant’s specific needs.
OpenTable offers three main pricing plans for restaurants. The Basic plan is $149 per month, the Core plan is $299 per month, and the Pro plan is $499 per month. Each plan provides access to different features such as reservation management, guest profiles, and POS integration, with varying cover fees. OpenTable also offers a 2% service fee for takeout orders on Basic and Core plans.
The monthly subscription cost for OpenTable varies by plan. The Basic plan is priced at $149 per month, the Core plan at $299 per month, and the Pro plan at $499 per month. Core and Pro plans include advanced features like table management, in-house waitlists, and additional guest insights. Each subscription level also has unique per-cover pricing.
For restaurants, OpenTable’s monthly subscription costs are $149 for Basic, $299 for Core, and $499 for Pro. Cover fees are also applied per seated diner for network reservations, with Basic at $1.50 per cover and Core at $1 per cover. Pro subscribers enjoy no extra cover fees for reservations made directly through their own website.
OpenTable applies cover fees differently depending on the subscription. For the Basic plan, cover fees apply for all reservations, including those made on your website or through OpenTable’s network. Core and Pro plans only charge cover fees for diners who book via OpenTable’s network. Reservations made directly on your website or by phone do not incur cover fees on Core and Pro plans.
On OpenTable’s Basic plan, reservations from your website are either $0.25 per cover or $49 per month as a flat fee. For Core and Pro plans, there is no additional charge for reservations made directly on your website. This allows Core and Pro users to benefit from website reservations without any added per-cover fees.
OpenTable points are rewards diners earn by making reservations through the OpenTable app or website. Diners accumulate points for each reservation, which can be redeemed for OpenTable gift cards, discounts, and other rewards. Diners can view and redeem their points via their OpenTable account, enhancing their loyalty to restaurants using the platform.
OpenTable provides support for all plans, with enhanced support available as part of the Pro plan. Customer service for Basic and Core users includes standard help desk support, while Pro users gain additional resources and priority assistance. For more advanced customer service, OpenTable’s sales team offers additional guidance for businesses.
OpenTable’s reservation system allows restaurants to manage both in-house and online reservations. With customizable tools, restaurants can set up floor plans, manage waitlists, and automate reservation confirmations. The system integrates with POS systems to enhance the guest experience, ensuring efficient table management and service.
OpenTable supports businesses with a variety of tools for managing reservations, optimizing seating, and tracking guest preferences. From floor plans to advanced customer insights, OpenTable helps businesses streamline operations, reduce wait times, and improve guest satisfaction, especially on Core and Pro plans with advanced management features.
OpenTable offers digital marketing solutions for restaurants looking to reach a larger audience. Marketing features are available as add-ons to any plan, with campaigns targeting diners on OpenTable’s platform. Restaurants can increase visibility through promotional placements, helping attract new guests directly through the OpenTable network.
OpenTable gift cards are redeemable at participating restaurants that accept them as a payment option. Diners can purchase OpenTable gift cards through the OpenTable app or website and apply them at select restaurants during dining. Availability of OpenTable gift card redemption varies, so diners should check with each restaurant.
The OpenTable app is a platform for diners to discover, book, and manage restaurant reservations. Through the app, diners can explore restaurant listings, check availability, and earn loyalty points. The app also enables diners to view reviews, redeem points, and receive reservation confirmations, enhancing their overall dining experience.
For businesses, OpenTable’s subscription structure includes three plans, each with different monthly fees and per-cover pricing. Basic is $149 per month, Core is $299, and Pro is $499. Businesses can choose the plan that best suits their operational needs, with options for enhanced reservation management, guest insights, and table optimization.
