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Oribi Reviews

& Product Details

What is Oribi?

Oribi is a digital analytics tool for everyone who wants to improve their business results.

The tool will make it easy for you to get actionable insights without needing a specialist. So, the software product will collect everything visitors do on your site for each button click or page visit. The main benefit of this tool is being user-friendly and intuitive and can be used by everyone with any level of knowledge in digital analytics.

Found in these Categories

Best For

All-in-one Marketing Analytics tool.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website


Starting from:

$810 /month

Pricing Model: Subscription

Pricing Details:

The Oribi pricing is calculated by visitors/per month, depending on your business type. Yet, they break the plans into "Business Website," eCommerce Shop," and "Marketing Agency." So, depending on the industry, you can choose the right plan for your business.

See Oribi Coupons


For 0-10K Visitors per month



For 0-10K Visitors per month


Marketing Agency

Up to 25K unique visitors

  • Goal Setting/Tracking
  • Campaign Tracking


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Tell us your opinion about Oribi and help others.

Rashi Arora

With this analytics tool, you’ll be able to turn your data into action and grow your business without being a specialist. It helps both novices and professionals generate traffic insights and improve the overall conversion rate without technical skills or professional developers. Oribi was founded in 2015 and is not an antelope but a digital analytics software and quite a serious competition for Google Analytics. Thus, let’s find from this review how Oribi works and why it is a good alternative to Google Analytics.

Oribi – digital analytics

The Oribi is a small, elegant antelope recorded from northeastern to southeastern South Africa. I’m joking. Yes, it is an antelope, but I will review a software product, not that beautiful animal.

Wondering what Oribi is and how it works? Or maybe you want to discover what makes it different from all the other analytics tools? Exactly this is what I want to show you in this review. I hope this will give you the big picture of the product. First of all, Oribi is a marketing analytics tool that will help you evaluate. And optimize your marketing efforts. From your primary campaigns to new posts you released. Secondly, it will help you analyze the flow of your website, showing you what visitors you can convert into leads.

Oribi digital analytics software review by Tekpon

Undoubtedly, Google Analytics is the Almighty God of digital analytics and gives you essential data. Yet, you need to understand how it works, and you’ll probably need a specialist. On the other hand, Oribi sets the bar higher in providing you with data you can trust. Oribi was designed to solve the problems users of Google Analytics face; this is your chance to be data-driven without the headache of hiring a specialist. But I will say no more and let Oribi convince you with this review.

Is Oribi better than Google Analytics?

First of all, it doesn’t require any code. Without a developer, you can divine any event on your website and button clicks from submissions, page groups, and anything else. Secondly, they don’t believe in creating endless amounts of data. The user shouldn’t be the one who should be doing all the work.

This tool presents summarized and actionable data for everything you need to track changes and stay on top of your site. Also, it is effortless to use and has a beautiful, friendly interface, so you can easily share it with non-data-savvy colleagues.

Oribi visitor journey review Tekpon

Oribi is a tool that offers codeless events to track any event on your website effortlessly without requiring any code signups or new subscriber purchases. This tool helps you determine what visitors can convert, making it easier for you to keep track of your website’s performance.

Although Google Analytics is a popular and powerful tool, you should not overlook other digital analytics solutions that do not require you to hire a specialist. It’s essential to stay open to other tools, as they may offer something unique that the bigger tools don’t.

Oribi Products

Oribi is a versatile tool that offers two products to assist people in various situations. It’s a breath of fresh air in the Analytics industry because it provides actionable insights instead of just overwhelming users with data. This fact has made it possible for millions of companies to access a field that was previously only available to a small segment.

Additionally, Oribi is the first and only company that is building AI-based technology to help businesses of any size become completely data-driven. Let’s explore how Oribi can be used and what fields it can benefit.

  • eCommerce

When owning an eCommerce business, your main goal is to sell. Of course, you can do that by offering the best products, but you can also understand your customer need on your website and deliver to them. With Oribi, you can know who your customers are, what they like, and why some of your users are not becoming actual buyers.

For all of this, you need the right insights to focus on marketing actions. Oribi is a tool that will deliver you these insights. Moreover, the tool was designed to empower online shops of all platforms, understand their shop visitors, optimize their journeys, and turn your data into a conversion compass.

eCommerce Features
Oribi highlights what requires your attention and turns your data into a compass leading to higher revenue. With Oribi, you will understand which actions lead to sales, be on top of the changes in your shop, and be able to focus your efforts to generate revenue.
Imagine you could follow your prospects through your shop. With Oribi, you can see every step individuals take in your shop and reveal the journeys of customers who check out, add to cart
When you know where you’re losing customers today, you know where you need to spend most of your time optimizing. Oribi’s funnels are smart, can include any button, page, or form on your site, can even be cross-domain, and are built in a button click.
From videos to product pages, creating content takes time. Oribi helps you evaluate each of your efforts, focus on the content that drives sales, and eliminate activities that waste your time.
Most customers have several touchpoints with your online shop before buying something. This makes planning your marketing activities a struggle. Oribi’s full attribution feature solves this issue.
You don’t need to be everywhere – only on the right channels. Oribi shows you which channels are most profitable for your shop and which are just wasting your resources.
Got a spike in revenue? Please share it with your boss and teammates! Oribi’s reports are fully designed, customizable, and ready with just a button click.

  • Agencies

Do you own an agency, or are you a marketer who needs to understand how to generate more leads for your customers? As a marketing agency, you have to spend a lot of time analyzing and getting reports from your client’s website to pull out some insights from their knowledge. Then, you have to take all those insights and show them to your client so that he can better understand them.

But, with Oribi, you won’t have to worry about this. The insights are pre-generated, and you can adjust them to give the client a clear idea of the outcome. So, if you like what you are reading until now, let’s see further what you can do for your clients regarding analytics.

Agencies Features
With Oribi, you can be on top of your client’s needs. Oribi highlights what requires your attention and gets you the insights to take the right actions.
Why would you spend hours building your reports if you can have it in a button click? With Oribi, you get jaw-dropping, customized reports to give your results the stage they deserve.
Great traffic is not enough! Oribi’s optimization features empower you to understand what works and doesn’t and how to drive more conversions on your clients’ sites.
Handling multiple domains and several channels is tough. Don’t waste resources. Oribi shows you which channels work best for each domain and help you invest your clients’ budgets right.
How can you optimize the customer experience on your clients’ sites? It’s easy with Oribi’s Visitor Journeys. You get access to each step and every action of individual visitors across all your client’s domains. Understand specific behavior and quickly spot optimization opportunities.
Facebook, Instagram, Google, Youtube. You are probably working on multiple channels for your clients. But proving the success of all your hard work falls short. Oribi’s Marketing Attribution solves this issue.

Details of Oribi Features

I hope you have understood the purpose and usefulness of Oribi for your website. In short, Oribi is designed to capture data about your website visitors and provide intuitive and simple reports. With this tool, you can track each visitor to your website and gather valuable information about them, such as their origin, the landing page they visited, the website funnel they followed, the number and location of clicks, and their checkout process.

Let’s find out some of the features that Oribi offers:

  • Insights & Trends
  • Event Tracking
  • Funnels & Correlations
  • Marketing Channel Analysis
  • Visitor Journeys
  • Reports
  • Marketing Attribution

Oribi Cost

If you’re interested in this tool, you might be wondering about its cost and subscription plans. However, I must inform you that, unlike Google Analytics, there is no free version available. Google Analytics wins the pricing battle as it offers a free version, which is ideal for small businesses. To access the premium features of Google Analytics, you’ll need to pay a considerable amount.

Alternatives to Oribi

It’s important to keep in mind that what works for me may not work for you. Therefore, consider my recommendation rather than a guarantee. Each person or business requires specific tools, so you need to find what works best for your type of business. Nonetheless, I strongly recommend trying Oribi, an excellent alternative to Google Analytics. In case you are looking for other Oribi alternatives, I have prepared a list for you:

  • Google Analytics
  • Heap
  • Mixpanel
  • Visitor Analytics

I’m sure that you will find and choose the right one, considering features, pricing plans, or user interaction.

Oribi Review Conclusion

As a business owner, it’s important to understand the value of digital analytics software. It provides insights into your customers, which is crucial in today’s digital world. Even if you have a traditional business, having an online presence is a must. This is where tools like Oribi come in handy. It helps you gain valuable insights about your audience and take the right actions to convert them into paying customers. With Oribi, you can analyze if you’re reaching your target audience and which channels have the best engagement. It tracks the journey your audience takes before converting into paying customers.

Oribi is a great alternative to Google Analytics because you don’t need to be an expert to use it. This saves you time and money, allowing you to focus on other aspects of your business. Although Oribi comes at a cost, it’s worth the investment as it does the job of a specialist. Therefore, I recommend giving Oribi a chance, as it can easily replace Google Analytics.


Rashi Arora


Rashi Arora

Product Owner @ Broadcom
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Content Writer & Review Specialist

Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.


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