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Owler Reviews for 2025

Follow companies that matter to you — and make smarter business.
User Score:
4.4/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

See our Methodology.
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What is Owler?

Owler is a cutting-edge competitive intelligence platform designed to provide businesses with valuable insights into their industry landscape. It equips professionals with detailed information on competitors, helping them stay ahead in the market. Owler offers comprehensive data on over 14 million companies worldwide, making it a treasure trove of intelligence for marketing, sales, and research teams.

The platform’s features include real-time news alerts, company profiles, revenue estimates, and employee counts, enabling users to gauge the health and strategies of their competitors effectively. Furthermore, Owler facilitates an understanding of market dynamics through funding information and acquisition histories, providing a clearer picture of industry movements and potential threats or opportunities.

Benefits of using Owler include enhanced strategic planning, informed decision-making processes, and the ability to anticipate market trends. It serves a wide range of use cases, from sales teams seeking to understand their competitors’ landscapes, to marketing professionals aiming to tailor their strategies based on comprehensive market insights.

Owler’s user-friendly interface and depth of data make it an indispensable tool for businesses looking to gain a competitive edge in their respective fields.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

Owler Pricing

Starting From:
$ 39 /month, billed annually
Pricing Model: Subscription
Owler offers three tiers: Community at $0, Pro at $39/month (billed annually), and Max with customized pricing. Community is for personal use, Pro for business professionals, and Max for sales teams requiring advanced features.
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Free Version

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Owler Features

  • Contact Management
  • Alerts/Notifications
  • Contact Database
  • Customer Profiles
  • Pipeline Management
  • Real Time Data
  • Task Management
  • Competitive Analysis
  • API
  • Monitoring

User Sentiment - Owler Reviews

4.4/5
Based on 3,242 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Quick Data Access

    Owler enables users to quickly find necessary data and information, which is particularly useful for preparing for meetings or calls with unfamiliar companies​.

  • Customizable Dashboard

    Users appreciate the customizable dashboard, which allows them to set alerts and track selected companies conveniently​.

  • Competitive Analysis

    The platform is effective for identifying competitors and analyzing market positions, making it a helpful tool for strategic planning and competitive analysis​.

  • Daily Reports and Alerts

    Owler’s daily reports and alerts provide timely updates on funding rounds, mergers, acquisitions, and other significant events, helping users stay informed about industry changes.

  • Free Access

    Many users highlight that Owler offers valuable features for free, making it an accessible tool for both small and large companies​.

Areas for Improvement
  • Data Accuracy

    Users have reported inaccuracies in company profiles, including incorrect employee counts and revenue estimates. This lack of data integrity can be a significant drawback​​.

  • Incomplete Profiles

    Some company profiles on Owler are incomplete, which can limit the tool’s usefulness, especially for private or smaller companies​.

  • Limited Social Media Integration

    Users have expressed a desire for Owler to expand its social media viewing capabilities beyond platforms like Twitter and LinkedIn​.

  • User-Generated Content

    The reliance on user-generated content can lead to inconsistencies and misinformation, suggesting a need for a more rigorous verification process​.

  • Interface and Usability

    The search functionality and overall user interface could be more intuitive, as some users find it not very user-friendly for conducting in-depth research.

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Owler Company Details

Company Name

Meltwater US News Inc.

Headquarters

United States

Website

owler.com

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