PayU Reviews for 2025

What is PayU?

PayU is a leading payment technology company and a major investor in fintech. It aims to create a more inclusive future of finance by providing global payment solutions and facilitating financial inclusion through efficient credit.

With a single API, it offers access to hundreds of local and global payment methods, enabling businesses to expand their sales worldwide. PayU specializes in serving over 50 emerging markets, offering dedicated payment processing and localized features.

It acts as both a payment gateway and payment processor, simplifying the complex global payment ecosystem for merchants. Its platform combines advanced technology, analytics, and AI tools to optimize payment security, routing, and approval rates.

By offering a wide range of payment options, such as credit cards, debit cards, e-wallets, and buy-now-pay-later methods, it helps merchants reach more customers, improve conversion rates, and maximize revenue. Their payment orchestration features include patented routing, instant retry, advanced analytics, tokenization, PCI DSS compliance, and support for 3D Secure 2.0.

PayU’s expertise in online payment methods allows merchants to tailor their checkout experience to different markets and customer preferences, ultimately driving business growth.