Reddit Ads Reviews for 2025

Reddit ads can be worth it if your goal is to reach highly engaged niche communities rather than broad audiences.

Unlike other platforms, Reddit users gather around specific interests, making it ideal for brands that know exactly who they want to talk to. The key is authenticity. Hard selling rarely works there, but thoughtful content, relatable copy, and genuine engagement do. Reddit’s targeting options are also impressive, allowing you to advertise by community, interest, device, or location, which helps you reach users based on context, not just demographics.
For SaaS, AI and B2B companies, Reddit can be a great channel to drive awareness, test messaging, and join real conversations with potential buyers. It requires patience and creativity, but when done right, the return on attention is higher than most platforms.

Reddit ads work by connecting brands with highly specific communities where people actively discuss shared interests, needs, and products. When you create a Reddit ad campaign, you can choose between different ad formats like promoted posts, videos, or carousel ads that appear within user feeds or community threads. The real strength lies in Reddit’s targeting system. You can target by subreddit, interest, location, device, or even custom audiences. This lets you reach users in the right context – whether they’re discussing AI tools, software, startups, or marketing strategies. Ads blend into the feed like organic posts but are labeled as “promoted” ,allowing for natural engagement through comments and votes. Reddit’s auction model decides which ads appear based on your bid, budget, and ad quality.

For SaaS, AI and B2B marketers, this means reaching decision-makers in authentic discussions rather than interrupting them. When executed with transparency and relevance, Reddit ads can generate meaningful awareness and traffic from a genuinely engaged audience.

Running Reddit ads is simple once you understand the platform’s community-driven approach. Here’s how to get started:

When approached with authenticity, Reddit ads can drive strong results for AI, SaaS and B2B brands looking to connect with engaged, niche audiences.

Reddit ads use an auction-based pricing system, where you bid to show your ad in feeds or communities that match your target. The minimum daily spend starts at $5. You’ll typically pay via CPM (cost per 1,000 impressions), though in some campaigns you may also bid CPC (cost per click) or CPV (cost per view) depending on your goal.

As for actual ranges: CPMs often fall between $0.50 and $15, depending on the ad format, targeting precision, and competition. In niche or highly competitive subreddits, costs can rise higher.

For instance, a promoted post in a less saturated audience might run at the lower end of CPMs, whereas video or carousel ads in popular communities may push you toward the upper end. Adjust bids and test formats to find what fits your budget.