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Email Campaigns: The next level of your business growth

Cristiana Trifu

Every business owner should know that to gain success. The focus should be primarily on people. Focus on what they want and how you respond to their needs. Your response is a strong indicator of how they feel about you. And, for sure, you want to develop a long-lasting relationship with them based on positive feelings towards your business activity. Because what would be a business without its happy customers? You can adopt many sales strategies to grow your business by attracting prospects, reaching potential customers, and increasing sales. And most of them find their solution in email campaigns. 

And why did we choose to talk about email marketing automation? This marketing strategy might sound obsolete to some, but statistics show it is still an efficient trend toward increasing sales and attracting prospects. 

Benefits of using email marketing tools for your small business

With stats showing that email has the highest return of investment of any medium, email campaigns are a worthwhile marketing strategy at $36 for every dollar invested. Thus, it is unsurprising that 64% of small companies use email marketing tools to contact clients. In addition, four out of five marketers prefer using email marketing over social media, and they’d rather give up the latter to perform email campaigns. 

Hence, you might be curious about the benefits of email campaigns and why marketers think it is a good solution to reach potential customers, attract prospects and get online leads. Email campaigns are selling strategies due to keeping in touch with customers and potential clients that keep you top of your mind. In addition, you can educate your readers, generate traffic, run polls, provide updates, and share news about your business. 

Yet, email automation is a sales strategy because it can build strong customer relationships, be efficient when it comes to time and budget, and build business credibility. As a result, you can increase conversions with this efficient client communication marketing strategy. 

Target your Audience

Starting email campaigns is not just communication to email addresses and shopping carts. Behind them are people with thoughts, needs, desires, and ideals. For effective communication through email automation, businesses should focus on researching their audiences and creating a suitable marketing approach for each of them. Messages must also be consistent with the type of audience they are targeting. These personalized messages will give people a sense of authenticity, that the business sees them and is aware of their needs.

This way, you can improve client communication, strengthen your relationship with customers and, in the end, increase sales. Connections are strengthened when your email marketing campaigns deliver relevant information and reach customers directly in their inboxes. Moreover, they’ll respect and trust you by assisting your target public to improve their lives with useful recommendations, products, services, or birthday vouchers. 

Target Clients

Thus, the permanent communication and helpful tips provided via email campaigns can make clients turn to your business for the knowledge and value you offer. Yet, you want to be the first company that comes to their mind when they think of the products and services you are providing. People engagement is based on building credibility. Like that, online leads can become clients and long-time customers. It’s simply a matter of allocating resources and dosing your marketing efforts. This way, you’ll regularly contact clients, sending relevant and valuable content while unobtrusive. You can approach them directly in their inboxes; text messages are a double-edged sword.

Mobile Optimization

Another fun fact is that mobile devices account for about 55% of worldwide website traffic, excluding tablets. Right, statistics are not fun, but here comes another one. Email marketing is one of the finest methods to capitalize on the ever-increasing mobile technology, with 60% of all emails being opened on a mobile device. So, is it enough to start thinking of making your email campaigns mobile-friendly? Mobile optimization is a great digital marketing strategy since many spend so much time on portable devices. Plus, it is flexible. Thus, make sure to take this into account!

Next stop – Email Automation Tools

As I said, email campaigns are useful for building connections with customers and potential clients. Moreover, you can keep them informed while tailoring the marketing communications accordingly. On the other hand, this sounds like much effort, and businesses are looking to invest time and resources effectively. Thus, email automation software can save you much time with the promise of delivering the expected results. In addition, you will surely create a meaningful relationship with your customers. And this is due to the wide plethora of features of marketing automation tools for email campaigns.

Reach potential Customers

Moreover, manual labor is replaced by automation tools. For example, you can send customized messages to specific audiences. This ensures the intended email recipient receives information appropriate to their needs and interests. And one of the best parts of email marketing software is that it is an affordable solution to grow sales and get higher revenues. No wonder more and more marketers are turning to this strategy!


In a nutshell, email campaigns persist as exemplary marketing strategy that yields unparalleled results for businesses. The impact of implementing such campaigns is undeniably remarkable. By establishing and nurturing ongoing communication with customers, disseminating pertinent and personalized content, and customizing messages to resonate with their unique personalities and needs, businesses can effectively captivate and retain leads.

Embrace this strategy for your enterprise and witness the transformative growth it can bestow upon your business. Prepare to witness the exponential expansion of your customer base and the tangible advancement of your brand’s success.


Cristiana Trifu


Cristiana Trifu

Copywriter @ UM Worldwide

SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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