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Best Email Marketing Software

What is Email Marketing Software?

Businesses use this software to send marketing emails to customers to promote new products or services. It allows you to send many different kinds of material, such as approvals and notifications, promotional emails for special events, newsletters, and advertisements, making it an efficient approach for increasing brand recognition. Showing your potential customers the appropriate material can inspire them to move up the sales funnel and become actual customers.

Email marketing software allows you to communicate with more potential buyers and existing clients than manual marketing engagement techniques. In addition, you can get rid of monotonous activities thanks to an automation function that is continually being improved, which frees you up to concentrate on producing content that resonates with the people who make up your target audience.

Email marketing software allows you to investigate your campaigns’ effectiveness using precise analytics. This kind of information allows you to make decisions about your next steps based on evidence rather than just a hunch alone.

Compare Email Marketing Software

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HubSpot Marketing Hub

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Verified, optimized for fast response, and a trusted software solution
HubSpot Marketing Hub is a set of marketing tools that allows you to: generate leads (find potential customers) automate your marketing (sift through leads without getting bogged down) do analytics...
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MailChimp stands as a leading all-in-one integrated marketing platform designed to empower businesses, from small startups to large enterprises, in their quest to reach their audience and grow. Origi...
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Mailmodo is a marketing automation software that enables email-led growth with engaging emails, faster workflows, and impressive results. It offers interactive emails with 3x higher conversions, 2x o...
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Elastic Email

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Elastic Email is a powerful multi-product platform for email marketing and delivery, trusted by thousands of developers and marketers. With a comprehensive set of solutions, users can create beautifu...
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ActiveCampaign, a popular cloud-based marketing automation software, serves over 180k businesses worldwide. It handles everything from email marketing, reporting, landing pages, and CRM, making it op...
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Folderly is an AI-powered email deliverability platform that helps businesses locate, solve, and prevent email deliverability issues to ensure emails land in the inbox. More than 51% of all corporate...
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Dailystory aims to empower businesses of all sizes with a marketing software platform designed to boost sales and foster customer loyalty. It offers an array of features encompassing both email and S...
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Ungapped is a comprehensive digital communication platform that offers tools for email marketing, SMS campaigns, event management, surveys, and marketing automation. It provides ready-made email temp...
Learn more about Ungapped is an email marketing platform with features that aim to improve engagement and personalization. The software offers AI-driven automation, allowing users to aggregate, automate, and curate co...
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Kiliba is a marketing automation solution for e-retailers. It helps businesses to improve their email marketing campaigns by increasing open rates, click-through rates, and sales. It offers a variety...
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VipeCloud, a comprehensive Communication CRM, empowers businesses with versatile tools to streamline customer engagement and sales growth. It integrates various essential features, including sign-up ...
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Robly is a cloud-based email marketing software that will help you save time and put more focus into your business. The software has been around for over 8 years and is known for its innovative featu...
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Userlist is the best way for SaaS companies to send onboarding emails, segment their users based on their behavior, and see where their customers get stuck in the product. Choose the right channel (e...
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BEE Pro is an email generator app that will let you generate unlimited emails for any purpose. With BEE Pro, you can create unlimited email accounts for free and use them to log into your social medi...
Learn more about BEE Pro
Cakemail is an affordable, easy-to-use email marketing service provider designed for freelancers, non-technical users, small businesses, and enterprises. This tool helps them begin with email marketi...
Learn more about CakeMail
Brevo (formerly Sendinblue) is an all-in-one marketing and CRM stack trusted by over 500,000 businesses worldwide. It offers affordable and flexible solutions for businesses of all sizes to scale fas...
Learn more about Brevo (formerly Sendinblue)
EngageBay is an all-in-one marketing and sales platform hosted in the cloud. It provides a variety of functions on a single platform, including CRM, live chat, social media management, email marketin...
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Campaigner is a cloud-based email marketing and automation platform for small and medium-sized businesses. It includes workflow automations, segmentation, A/B split testing, and SMS marketing, among ...
Learn more about Campaigner
MailerSend is a cloud-based email system designed for developers that offers a wide range of options and tools. However, it is also intuitive and user-friendly, which means non-technical team members...
Learn more about MailerSend
Campaign Monitor is one of the most popular email marketing platforms out there. As I’ve mentioned, it is a powerful email marketing tool for small e-commerce businesses. It offers a complete set o...
Learn more about Campaign Monitor

What does Email Marketing Software do?

Email marketing software shares features. Cloud and on-premise deployment and packaging differ (integrated within a CRM system or stand-alone app). Email marketing software has several features.

WYSIWYG-editor. The builder includes drag-and-drop, templates, responsive format, and photo editing. In addition, a custom layout can be split-tested with the best design for future email marketing campaigns.

List Management: This module segments your mailing list based on stats. Profiles can assign customers or subscribers to numerous groups. Some email marketing solutions segment automatically based on geolocation, demographics, autoresponder feedback, and purchase history.

A/B Software: Send various email sets to a small group for the subject line, design, and copy feedback. This function fine-tunes email campaigns and sends the best-performing email to the mailing list.

Merge tags: It replaces variables in your message with a personal factor, usually the recipient’s name. Customers respond better to their names than to generic greetings. Merge tags can be used to avoid duplicate coupon codes.

Analytical reports: Email marketing software’s analytics and reporting provide campaign effectiveness information. For example, you may track open rates, click-through rates, email readership, trending content, and demographics. In addition, many email marketing software reviews provide a real-time campaign tracker, allowing you to adjust the campaign if the results are unsatisfactory.

Autoresponders: It sends targeted content to your email lists based on their engagement or other crucial data. For example, drip email campaigns employ autoresponders to nurture leads, greet or thank consumers, and respond to queries. In addition, autoresponders categorize recipients, schedule emails, send multi-tiered emails based on triggers, and funnel promising prospects into the sales pipeline.

CRM integration: Email marketing systems interface with CRMs. This aligns with marketing and sales. CRM leads can be leveraged in email marketing initiatives. CRM adds demographics, buying history, and previous interactions to mailing lists. Positive email responses can be directed to the CRM for lead nurturing.

Social media integration: Integrating Facebook, Twitter, and LinkedIn with email marketing software helps broaden your reach. Invite your mail list to like your pages and urge your followers to subscribe for a deal or exclusive material.

Who can use the Email Marketing Platform?

Automotive: Automotive is the best industry for email marketing because a tiny percentage of customers can profit. Direct messaging is cheaper than TV commercials and offers greater tracking.

Pharmaceutical: Direct email is the most cost-effective way to offer new medications to doctors and consumers. Doctors rarely use social media and research online. Emails can help you sell your goods directly to customers.

Retail: Obvious, but be careful. No matter how wonderful your sale is, sending a campaign on Tuesday won’t attract as much interest as over the weekend, especially during holidays. Why? Because consumers have different mindsets during the week and on weekends, you must be strategic about who you target and when you deploy information.

Healthcare: Health insurance advertising should run year-round to raise brand awareness. Why do we trust bigger, more expensive companies when getting new coverage? Because they know doctors will be more likely to take the brand-name insurance. When open enrollment rolls around, organizations that have spent time and money promoting all year will surpass those that wait.

Types of Email Marketing Software

Email marketing software options seem similar with minor changes. But we can classify them by their uses:

Direct sales: This is the most used email marketing program for promoting an offer. It features a product catalog like mailed versions. Your own or a purchased mailing list can receive emails.

Newsletter: Email marketing software also communicates. You distribute newsletters to supply clients with relevant information, guidance, tips, and announcements. In addition, the newsletter can entertain and communicate with clients between transactions.

Commercial emails: Customers must opt-in to your mailing list. To attract clients, you need an incentive. Email receipts, order confirmations, and password resets are examples. Transactional emails had a 51% open rate, compared to 36% for newsletters. Email marketing has become an administrative tool. You can insert subtle cross-sell or upsell signals.

Autoresponders: It sends multi-tiered emails based on receiver feedback. Email marketing software can redirect your principal email. A route may lead to nurturing, your shopping cart, or the trash owing to lack of promise. The autoresponder can start when someone clicks a download, signs up for a free trial, or buys from your online store. Autoresponders can offer greetings and thanks. Customers like being recognized. Email marketing uses autoresponders to generate leads.

Benefits of Email Marketing Software

Email marketing can boost your brand. Such helpful software. It has many email marketing functions. Moreover, it’s more efficient than a traditional marketing department.

  • Auto-sending

Email marketing software automates what other businesses do manually and manually. Simply writing a message can boost client loyalty.

  • Affordable marketing

Most businesses use costly marketing strategies. Email marketing helps small and large enterprises. It’s cheaper than other web marketing and can reach more individuals. In addition, this software can rapidly and efficiently target a contact list or communicate with numerous persons at once.

  • Customer Interaction

Email marketing software helps you communicate with your audience, like social media. You can answer customer emails. It can reach foreign users quickly and cheaply. Your content engages customers more than other marketing. Autoresponders can act on keywords.

  • Customizable

Multiple users can receive emails created from multiple templates. This tool’s visual editor makes it distinctive. For example, you can send personalized birthday greetings or updates through email. Including swappable data, such as usernames, makes this easy.

  • Customized marketing

Email marketing software is highly targeted, unlike other internet marketing tools. You can develop customer contact categories using data analysis. For example, age, location, or previous purchases can generate profiles. This makes it easy to design customized marketing programs and increase consumer loyalty.

  • Outcomes Measurable

Other marketing software can generalize results. Email marketing stands out due to exact data. The software class’s exact metric analysis components can help you mine client data and show it in simplified reports and graphics.

  • Informative

Special incentives and social media links make email marketing shareable. This can increase your mailing list subscribers. Emails can be forwarded to customers’ contacts, which is convenient. Offering discount deals for likes or shares might turn customers into brand evangelists. Thus, mobile-friendly emails. This lets you contact your target audience even when they’re not online.

  • Reduce workload

Email marketing software helps with content and contacts. In addition, faster, automated brand marketing eliminates huge marketing groups, making it applicable to all firms.

Features of Email Marketing Software

After explaining email marketing software, it’s crucial to grasp how it targets prospects. It uses numerous crucial aspects to help you attract clients.

  • Visual Editors

Changing content and templates helps you look professional. Visual editors let you customize mass email content. For example, add your company’s logo.

  • Auto-replies

Email’s auto-response feature enables you to contact clients after a given activity. Autoresponder data can also track what customers buy and cancel. Popular automation platforms are popularising automation nowadays.

  • CRM-integration

Email marketing software integrates with CRMs. This helps you connect with potential buyers. In addition, CRM data gives your mailing list context.

  • Emails mobile-friendly

Email works on cellphones and desktops. You can reach multiple users with a broad reach. Sending an email alerts leads wherever they read it.

  • Statistics

Most email marketing tools evaluate and report data. For example, you may learn about your followers and examine trends and bestsellers. You can also utilize this to build content to engage customers.

  • Categorization

You can partition contacts into separate mailing lists using data analysis. This can advertise specific products for marketing campaigns.

How much do costs an Email Marketing Software?

Email marketing software is expensive. Prices can rise if you need more features. Most email platforms offer pricing tiers based on your company’s contacts.

What should you check when buying an Email Marketing platform?

Pricing shouldn’t be your primary buying criterion. Instead, you want an solution with all the characteristics above and a few others.

Simplicity: Email marketing software must be user-friendly. Most cloud mailers are user-friendly, so this should be easy.

Display responsive: Smartphones and tablets are popular email devices. Email marketing should work on mobile apps. Desktop emails are hard to read on mobile.

Functions: In addition to the above, consider the features. Email builder, analytics, autoresponders, mailing list management, and tag merging are required. Any missing tool reduces the solution possibility.

CANSPAM: If your email violates laws, you can fix them before launch. Ensure your vendor has this feature.

Test-and-revise: Email marketing provides precise, quantitative metrics. A/B testing optimizes campaigns and boosts ROI.

Monthly emails: Many free mailers have a monthly email limit. Having a vast mailing list makes this frustrating. Instead, maximize your customer base by using an app with unlimited emails.

Integration: Email apps should interface with CRM and help desk software. This lets sales, marketing, and customer support share customer data.


Cristian Ciulei


Cristian Ciulei

CTO & Co-Founder @ Tekpon

Lead Code Architect

Cristian Ciulei is the CTO and co-founder of Tekpon. He has a strong technical background and extensive experience in web development, including proficiency in HTML5, CSS3, JavaScript, PHP, and Google Cloud Services.
Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon

Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

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