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Improve the writing process using software products

Cristiana Trifu

As a chef, preparing dishes depends on talent, creativity to combine ingredients, and passion. But a MasterChef knows that this is not enough to please the clients. If you do not have the right ingredients and the quality ones, your efforts to make your dishes stand out are in vain. Being a copywriter or content writer is pretty much the same. Of course, you need much creativity to attract and engage people and good writing techniques, SEO skills, and more others. But what if we tell you that your job can be considerably facilitated by using content writing software that helps improve the workflow? That being said, let’s dive into the benefits of using the right tools that will make the creative process easier!

Importance of content writing for a business 

We all are some companies’ clients. Besides the quality and usefulness of their products and services, we are attracted by stories and the experience that comes with them.

It takes much awareness about the products and services it offers for a business to grow. And how could you gain organic visibility if not by writing about them? Besides those, creating content helps you connect deeper with the consumers and potential ones. More than any other technique, giving valuable information and keeping in touch with your prospects will make your company look client-oriented, consistent, and available to meet clients’ needs.

Whether your content strategy is based on blog posts, social media channels, or official websites, these are digital marketing strategies that have the potential to boost your online presence. And it is not only about creating content but creating great and high-quality copies. Writing exceptional content is a key point in engaging people. Creating the buying desire might also come from the experience with the read content.

Why a writer needs content writing tools?

We mentioned above why content writing is important for a business, but how can a content writer’s job be improved to deliver quicker, comprehensive, and error-free work? As usual, we find this question’s answer in technology. A content writer’s job, besides creativity, is providing work fastly to keep up with the ever-changing and always-on-the-run digital world. For this, there are ready-to-use writing tools.

The readers’ numbers that see and engage with your posts are the best indicators of the quality of your content. Using a tool of this kind can improve your writing, increase the readability of the message, better organize your work, and in the end, simplify your tasks.

Content that is original, unique, concise, grammatically correct, and easy to comprehend will surely increase actions and rank well in search engine optimization. Content writing software will do this all for you. They offer you writing tips, checking your post for grammatical errors, spelling mistakes, and other readability and comprehension problems. At the same time, a content writing app can detect the tone of your writing and give you hints on how to change and improve it in a certain direction.

Moreover, a great writer knows the public’s needs and delivers the content accordingly. Yes, I am talking about SEO content writing, and it seems that tools are ready to help even in this matter.

Content writers who respect their audience will always search for those tools that can optimize their work, making it effective and efficient. And we are here to help you with the process of understanding what makes a writing tool one of the best software that a creative mind should call in for a backup.

Which are the best content writing tools? 

Before starting the talk about which is the best content writing software, let’s see for what main features some of the most popular ones are known.

  • Grammarly

Grammarly is a popular writing assistant app for many reasons. This AI-driven tool is a real-time grammatical error checker, making your content clear and readable at the exact time you are creating it. More than this, the app can check for plagiarism, but it also gives suggestions for the words the tool feels are not in the right place in your text. You can imagine this app as a benevolent teacher. Why? Because the mistakes corrections come with explanations that will make you consider using Grammarly’s suggestions. It works only for English, so if you are not a native, this content writing software will watch over your creative process.  This is why we think it has a word to say when talking about improving writing style.

Grammarly Editor

  • SEMrush

Earlier, we mentioned the importance of SEO content writing in digital marketing. An app like SEMrush is likely to help businesses know their customers’ interests and needs or keep an eye on their competitors, all of these with the end goal of ranking better within a search engine. More to the point, SEMrush lets you research keywords, check inbound links, and keywords ranking based on geographical location. And, because the number one purpose of a company should be focusing primarily on its business, this tool can do a complete SEO audit for its site.

Semrush Keyword Magic Tool

  • Anyword

Anyword is the assistant you need when it comes to marketing copy. Also, AI-driven software helps you create content suited for different media channels and platforms. Moreover, thanks to the wide variety of copy suggestions it gives, you can also choose parts of each and create your unique one. So this writing software has your back right when you are out of ideas. In addition, Anyword gives you a forecast of how a particular keyword would perform. Texts this app creates are designed to generate traffic and lead conversions.

Anyword review by Tekpon

  • Ahrefs

Because the SEO content strategy is continuously growing, tools that can help businesses with digital marketing are everywhere. Thus, another SEO writing software is called Ahrefs, a tool that, when used right, can make your content relevant and be seen on a larger scale. Like SEMrush, Ahrefs can do a keyword explorer showing you which rank higher, lets you know the impact the backlinks on your site have, and helps you find suitable topics for your audience.

Ahrefs content gap for content creation

  • Evernote

Last but not least, Evernote is a great content creation app that assists you in the early stages of the creative process. This tool is a supportive digital environment that allows you, among other things, to take notes, write your ideas, capture your thoughts. Shortly, it helps you organize and better structure writing ideas to have a clearer picture of the subject you will elaborate on. Only then can the writing begin.

Evernote Review by Tekpon

 The best content writing tool is just a matter of needs at a certain moment. So to find out which one will best fit your needs, start studying their offer a little.

Final Thoughts

When connected to the already existing creativity, talent, and passion for writing, they surely can. Let me explain a bit. Writing grammatically correct, clear, and concisely is essential for a great content writer. At the same time, knowing your audience and how to get to them through SEO tools is without any doubt a plus. Getting hints about how the perfect copy should look also improves the marketing strategy. Integrating content writing software into the creative process can improve your texts, making them more readable, engaging, and visually appealing. And, if you are a skillful writer, these tools will complete and complement your writing efforts naturally.

All in all, creating content can be improved by writing tools. Using this kind of software, depending on your personal or business needs, you will get work done faster and error-free, free up time, and reduce the editing time. Additionally, you will go straight to the point, meaning to the target audience with the right message.


Cristiana Trifu


Cristiana Trifu

Copywriter @ UM Worldwide
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SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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