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Lead Generation: Basic tips for SaaS Businesses

Cristiana Trifu

It’s a fact that a SaaS business can’t grow independently. It’s not like you start it, water it before going to sleep, then expect it to bloom the next morning. Life would have been much easier if it was like that. It takes great strategies that boost the customer list for a business to grow. Let’s think about big SaaS businesses like Microsoft.

It wouldn’t be here now if it weren’t for their appreciable products, noteworthy lead generation strategies, and, most importantly, their customers. Those products are created for people as well as your business. Thus, to serve them quality products, you should prepare yourself first. 

Like every business owner, you want to make your activity known. To gain brand awareness, a positive image, and lots of customers. But how do you get them? This has a lot to do with the overall marketing strategy, including the lead generation one. Whether it is marketing automation software for email tracking, SEO content creation, or social media strategy, they can get you online leads. In addition, if your marketing efforts are efficient, leads will smoothly run into customers. 

Get yourself comfortable, open your notes app, and read attentively what we have to say about the hottest topic in the SaaS industry – lead generation.

Quality content makes web visitors stay

Suppose you’ve done your research and know the people you want to approach; start to think deeper. What are their drives in life, and what are their needs at that certain moment? Then present your business as that one solution to their needs, as a means that can help them achieve their goals. And you can do this with the help of an SEO platform. So yes, it would be best if you befriended search engines for better lead generation rates. 

Yet, high-quality content creation is based on what people want to know and how you respond to their questions. In their terms. In their language. And in the SEO language. So these three will become just like another one you’ll be fluent in. To be clearer, SEO tools offer keyword research features so that you will see the volume of keyword searches.

With this information, you can create valuable content relevant and accurate for your target, which has a great chance of ranking better in Google searches. Thus, this organic growth can be an effective lead-generation strategy. Say what they want to hear that is also in line with the specifics of your business.

Be active on popular social media platforms 

A lead generation strategy means that you should spread your tentacles. Go where your target audience is. It is not enough to have an official website. It should be complemented by your social media channels, where you perform marketing activities and promote your products. Reaching for your target public right in their natural habit, be it on Facebook groups, LinkedIn, Instagram, Twitter, or Reddit, is an opportunity you should not miss. These platforms have their characteristics and allow you to start conversations with them and make them engage in discussions. 

Get as much exposure as you can. Since the beginning of the outbreak, new podcasts sprung up like mushrooms, and old ones became more popular. Thus, it might be a good decision to start your podcast because it’s an efficient way of lead generation. 

Keep leads closer with email marketing 

Email marketing isn’t going anywhere, even less when it comes to lead generation. Even though building your marketing strategy on email automation might sound obsolete, it is not. Quite the opposite. It proved to be one of the most efficient means in the lead generation process. And this is because businesses can stay in touch daily with their prospects. So, make sure that you build an email list from now on. As part of your lead generation strategy, you can grow your email list with some useful lead generation tools. These include a newsletter sign-up on your web page, pop-ups, spin, win, etc. 

Build Email List

The greatest advantages of this lead generation strategy are that marketers can tailor this kind of communication according to the online leads’ personalities. For example, you can segment your leads by the type of content they’re more like to appreciate, be it newsletters about products, services, or the latest news about your activity.

Some of them might want to learn about industry tips and tricks; others want to know about coupon codes, the latest deals, and discounts, while others are interested in receiving product and service updates. Content personalization will offer them a feeling of belonging, that finally, a business hears them and want to help them for real. 

Mobile Optimization 

Mobile optimization is another sales strategy that seems a magnet for lead generation. Since more and more internet users spend most of their time on these portable devices, businesses should also watch this aspect. If you don’t believe us, check how many users visited your web page based on their devices. Creating a great user interface for the mobile version of your website offers every visitor a stunning user experience and a greater chance of user retention on the page.

Use Live Chat & Chatbots

Because you don’t want to lose sight of any aspect of communication between you și web visitors, live chat and chatbots are effective solutions to continuously keep in touch with them. For example, using a live chat on your business website is a great customer service strategy. They can ask everything about your business, products, and services they are interested in real time. Constant interaction through this method is a way of engaging your audience.

A live chat widget on your website allows businesses to communicate immediately with potential clients and show professionalism and support, assisting them throughout their journey. Offering a better experience to your website visitors will turn them faster into online leads. 

Free Tech Support via Live Chat

The same goes for chatbots that can be the spokesman on your SaaS business web page. And because more and more chatbot tools rely on artificial intelligence, they can be almost as efficient as a real person. The real advantage is that by having an AI-based chatbot, visitors can get an instant response, facilitate communication, and the service is 24/7. They can also answer complex questions offering a good customer experience. These two solutions are reliable ways to fill in the gaps.

Live Chat


Lead generation is an indispensable pillar for the triumph of your company. The lifeblood of your operations lies in acquiring devoted customers and engaged clients. Hence, it is crucial to continuously forge new aspirations, innovative marketing techniques, and astute tactics to ensure a ceaseless flow of prospects. Embrace fresh approaches to amplify conversion rates and propel the growth of your business with remarkable efficiency!


Cristiana Trifu


Cristiana Trifu

Copywriter @ UM Worldwide

SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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