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Marketing Strategy: Leveraging Innovative Digital Trends

Cristiana Trifu

It’s a little shallow and doesn’t say anything if I am saying that the world is changing. It isn’t something new. The world has been changing and evolving from its very beginning. However, it is a fact that as technology advances, so do the public’s expectations of what a company should provide. Technological advancements influence how firms design their marketing strategy to stay up with client and potential customer preferences.

On the other hand, technology isn’t the only factor to consider when developing a marketing plan. Changes in society, events, crucial and unstable situations, and crises – storms, generally – all influence individual and societal views. As a result, businesses must monitor society, take its pulse, understand customer expectations, and respond accordingly. In addition, analytics may help you determine your target audience.

As for now, we’ve caught the pulse of marketing techniques and digital trends that appear to be succeeding in light of current developments. So let’s look at some of the digital trends we’ve discovered and wish to share with you.

Livestream your events

Users’ media consumption habits have shifted since the outbreak. They migrated to alternatives due to a lack of face-to-face interaction. Their consumption behaviors manifested in media as close as possible to direct interaction, such as live streaming. During this period, live streaming services flourished, with many content creators opting for this marketing strategy to make their products and personal brands known to the general public.

Live Videos

At the same time, it is a great digital marketing strategy for brands to maintain a closer connection to their audiences. Live videos give the impression of a real connection with customers while delivering clearer messages and keeping your community together. This brand strategy can build credibility, trust, and awareness. Live streaming platforms can be used for video content, such as online conferences, product launches, live enterprise events, concerts, podcasts, or webinars.

Moreover, choose a live platform that allows you to multistream your videos to expand your potential customer list. This way, you can go live simultaneously on multiple popular channels. 

OneStream Live

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OneStream Live is a versatile cloud-based streaming service that empowers users to broadcast live and pre-recorded videos ac...

Restream

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Restream is a powerful live-streaming platform designed to amplify the reach of broadcasters by simultaneously streaming vid...

Learn about your clients by interacting with them

You are likely aware of the information on cookie use circulating online for some time. This implies there will be no third-party data on clients or potential consumers. No cookies are used. For marketers and companies in general, this is bad news. Although Google has postponed its plans to remove third-party cookies in Chrome until 2023, you should be prepared with precautions and a smart marketing strategy to prevent bad scenarios.

Hence, given the focus of media users on interactions as close to reality as possible, you can take this as an opportunity to get to know your audience better. Yet, collecting data about them, their needs, and preferences will no longer be intrusive but fun and engaging. Yet, surveys, gamification, or basic online interaction between the brand and consumer should be parts of your marketing strategy.

Furthermore, online events such as live streaming provide valuable insights into your audience. You can collect data about them and build consumer profiles without any third party. This marketing strategy is proven to be efficient for data reporting and collection.

Stay in touch with customers with email automation

When I think about a digital marketing strategy to stay in permanent touch with clients, email automation comes to my mind every time. This marketing strategy can reach potential customers, attract prospects, and generate online leads. Also, an email marketing strategy offers a medium that keeps client communication alive. This way, you can convince them that your business is worth further purchases. 

How you can contact your audience via this marketing strategy is various. First, you can directly approach them in their inboxes with newsletters, info about new products and business achievements, coupon codes, discounts, or relevant product suggestions. At the same time, you can limit cart rate abandonment by sending your customers emails about incomplete orders.

And since it is about personalization and tailoring communication in line with people’s personalities and needs, an email marketing strategy offers them all. From brand awareness to building credibility and trust, email marketing is one promotion strategy that can increase conversion rates. 

High-quality & Unique Content

The attention span is very short nowadays. Thus, customers look to find relevant content according to their needs. If you don’t deliver the information quickly, your visitors might search for someone who does. Hence, it is important to have high-quality and, at the same time, unique content. High-quality content based on a well-documented SEO strategy will get you more online leads. After that, the unique content can potentially keep your audiences engaged for longer. 

SEO Strategy

Also, you want to be different from the rest. An overall marketing strategy is hard-selling the products and services. People are overwhelmed by ads that try to push too hard at their wallets. Instead, a more subtle marketing strategy includes educating your public. For example, you can educate them about why your products and services are important in their lives. Offer people a non-intrusive experience where they can learn more about your business. 

Influencer Marketing

Because I was talking about content customization, influencer marketing strategy remains one of the most efficient marketing efforts. Attaching a human face to your products and services changes how the customer perceives the communication you establish. At the same time, it’s critical to understand your target audience and determine whether the influencer’s audience is similar to the one you’re trying to attract. 

Influencer Marketing

Furthermore, it is well known that a parasocial relationship between them and their audience is frequently developed in addition to admiration for the favorite influencer. As a result, individuals are tempted to believe this trendsetter’s advice. Finally, audiences may transform from casual observers to paying clients for your company.

Conclusion

To fortify your marketing strategy, embodying the role of an empathetic ally rather than a mere business entity is essential. Societal events exert a profound influence on the formation of consumer behaviors. Therefore, recognizing individuals’ prevailing needs and expectations during specific periods and effectively addressing them lies at the heart of every digital trend. By embracing these identified marketing ideas and noteworthy digital trends, you can elevate your business sales and cultivate an enhanced reputation that resonates with your target audience. Let these strategies propel you toward unprecedented success and customer satisfaction.

Authors

Cristiana Trifu

Writer

Cristiana Trifu

Copywriter @ UM Worldwide

SaaS Content Writer

Cristiana Trifu is a talented and versatile copywriter who helps create brand narratives at Universal McCann. With a keen eye for detail and a knack for crafting compelling messages, Cristiana has quickly contributed significantly to various high-impact marketing campaigns.
Ana Maria Stanciuc

Editor

Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon

Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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