Key takeaways
- The global RMM market is estimated around 5.4–7.6 billion USD in 2024, with 9–11 percent yearly growth through 2033. Most of that growth comes from more complex infrastructures and AI driven automation.
- NinjaOne ranks at the top of major reports in 2025, including #1 across 13 G2 categories and Champion status in the Canalys RMM leadership matrix, with a 100 percent satisfaction score in core segments.
- Per device pricing in the 2–4 USD per endpoint per month range remains the most common model and scales well for growing MSPs. Very small teams can still benefit from per technician pricing from tools like Atera.
- Modern RMM choices are defined by three things. automation depth, security posture and consolidation into one platform that covers monitoring, patching, remote access, backup, documentation and ticketing.
- For most MSPs managing 100–1,000 endpoints, NinjaOne offers the best balance of ease of use, automation strength, support quality and transparent total cost.
- Alternatives like Atera, Datto RMM, N able and ConnectWise still make sense in specific scenarios, especially for lean early stage MSPs or very large, compliance heavy environments.
What RMM software does for MSPs
Definition. Remote Monitoring and Management (RMM) software allows managed service providers and internal IT teams to monitor, manage and secure client endpoints from a central console. It automates routine work and gives real time visibility into infrastructure health.
In practice, a modern RMM platform helps you:
- Monitor endpoints with real time health metrics, performance data and service status.
- Automate patch management for operating systems and third party applications.
- Respond to security events by raising alerts, tickets and automated remediation tasks.
- Prove compliance with audit trails, reports and automated evidence collection.
- Track assets across hardware, software, licenses and warranties.
- Troubleshoot remotely through secure remote access and background tools.
RMM tools started as simple monitoring agents. By 2025 they have become full blown endpoint management platforms with backup, documentation, ticketing and automation built in. The trend is clear. MSPs are tired of juggling 8–12 separate tools for monitoring, patching, backup, documentation and PSA. They prefer fewer platforms that do more.
Why MSPs are upgrading RMM platforms in 2025
Three forces are pushing MSPs to revisit their RMM stack this year.
1. Security expectations are higher
RMM tools sit deep inside client environments. When they are not built or maintained with security in mind, they become attractive attack targets. Recent incidents involving older or poorly maintained tools reminded MSPs that their RMM is part of their security perimeter, not just a management tool.
That is why buyers now ask questions such as.
- How quickly does the vendor ship security patches?
- Which identity and access controls are available?
- Is there proper role based access, MFA and audit logging?
- Does the vendor hold certifications like SOC 2?
Platforms that cannot answer those questions clearly are losing ground.
2. AI driven automation is no longer optional
Technicians spend hours every week reviewing patch approvals, chasing failed jobs and handling repetitive tickets. AI assisted workflows can remove a lot of that manual review.
NinjaOne’s Patch Intelligence AI is a good example. It pulls in vulnerability data, applies CVE and CVSS scoring to third party patches and helps prioritize what to approve first. Combined with policy based automation, this can cut weekly patch review from 6–8 hours per technician to a fraction of that.
Across the market, similar patterns show up.
- AI assisted patch approvals.
- Intelligent alert suppression to reduce noise.
- AI generated scripts from natural language prompts.
Vendors that add AI on top of already solid automation engines are pulling ahead.
3. Buyers are tired of opaque pricing
Procurement teams want to model three year total cost of ownership before they commit. That is harder when a vendor hides pricing behind long sales calls or slices features across many add ons.
Per device economics remain popular because they map directly to managed endpoints. But if you need to negotiate basic pricing, add undocumented fees and mentally track modules, evaluation cycles slow down and proposals are harder to explain to your clients.
Vendors that combine per device pricing, volume discounts and free onboarding are winning more mid market MSP deals.
How to evaluate RMM tools for MSPs
Must have capabilities
Any serious RMM in 2025 should cover:
- Continuous monitoring for servers, workstations and network devices.
- Secure remote access with role based permissions and MFA.
- Windows OS patching with approval workflows and scheduling.
- Basic third party patching for common applications.
- Scripted maintenance and task scheduling.
- Hardware and software inventory.
- Alerting with ticket creation in your PSA or service desk.
- Multi tenant design with isolated client environments.
- Audit logging and encryption in transit.
If a platform struggles with any of those, it is a risky primary RMM.
Nice to have capabilities
These features justify a higher subscription when they are implemented well:
- Deep third party patching with staged rollouts.
- Background remote access that does not disturb users.
- Warranty tracking and license compliance checks.
- Compound alert conditions that cut down false positives.
- Native integrations with EDR, SIEM and cloud platforms.
- White labelling and flexible billing options.
- Strong role based access and mandatory MFA configuration.
Advanced and modern differentiators
For MSPs that want to standardise on one long term RMM partner, the following help separate leaders from older tools:
- AI powered anomaly detection and predictive alerts.
- AI assisted patch prioritisation and approvals.
- AI generated automation scripts based on natural language.
- Intelligent alert suppression and noise reduction.
- Native ticketing, documentation and backup integration.
- Zero trust friendly controls and granular privilege management.
- API first design for automated onboarding and client provisioning.
Among all these areas, patch management and automation reliability have the biggest day to day impact. If patches fail or automations misfire, technicians lose faith in the platform and fall back to manual work.
RMM pricing models in 2025
RMM software pricing has settled into three main patterns.
Per device pricing
You pay for every monitored or managed endpoint, usually with volume discounts as you grow.
- Typical range. 2–4 USD per endpoint per month.
- Used by NinjaOne, Datto RMM, many traditional vendors.
- Scales cleanly with your managed fleet and revenue.
At roughly 10,000 endpoints, NinjaOne’s commercial rates are often around 1.50 USD per endpoint per month. At 50 endpoints or fewer, rates can be closer to 3.50–3.75 USD per endpoint. Exact quotes vary by region, modules and term length.
Per technician pricing
You pay per technician user, often with unlimited devices.
- Typical range. 129–209 USD per technician per month.
- Used by Atera and some others.
- Works very well for lean teams with many endpoints and few technicians.
Examples:
2 technicians managing 50 endpoints.
- NinjaOne. roughly 100–200 USD per month at 2–4 USD per endpoint.
- Atera. roughly 250–300 USD per month at 125–150 USD per technician.
5 technicians managing 500 endpoints.
- NinjaOne. roughly 1,000–2,000 USD per month with volume discount.
- Atera. roughly 650–950 USD per month.
You can see how per technician pricing favours very small teams. Once technician headcount grows, per device can become more attractive.
Tiered and feature based models
Vendors like N able and ConnectWise mix per device models with tiered features and add ons.
- You choose a tier such as Standard, Professional or Enterprise.
- Extra modules for backup, documentation or EDR add to the bill.
These can be powerful for large organisations with complex requirements, but the total cost can climb quickly and is hard to model without detailed quotes.
Vendor overview. NinjaOne and the main alternatives
1. NinjaOne – best overall RMM for most MSPs
NinjaOne has become a favourite among MSPs and internal IT teams that want a modern, cloud native endpoint management platform without months of tuning.
It combines RMM, patch management, remote access, backup, documentation, ticketing and automation in a single console, with agents for Windows, macOS, Linux and mobile platforms.
Core strengths
- Clean, intuitive interface that new technicians can learn in hours.
- Strong automation with policy based management and conditional workflows.
- Deep patch management across operating systems and third party apps.
- Integrated endpoint backup, documentation and ticketing modules.
- High satisfaction ratings in independent reports, including #1 positions in 13 G2 categories.
- Responsive support with reported CSAT around 98 percent and fast response times.
- Free onboarding and training, with no separate implementation fees.
2025 product highlights
Recent releases added.
- Warranty tracking for major hardware vendors.
- Compound conditions for granular alerting.
- ITSM integrations with ServiceNow and Zendesk.
- Patch Intelligence AI for automated vulnerability data ingestion and prioritisation.
- WinGet support for package based software deployment.
- Remote background mode so technicians can troubleshoot without disrupting users.
Pricing
- Per device monthly billing with volume based tiers.
- Market data suggests 2–4 USD per endpoint per month is typical.
- Lower per endpoint rates at high volumes, higher rates for very small fleets.
- Feature complete free trial with full access, plus free onboarding and support.
The main limitation is that public rate cards are not visible. You need a quote to confirm exact numbers. That said, Tekpon’s deal route and trial access make it practical to test the platform and then request a tailored per device estimate.
Start a 14‑day free trial, deploy agents to a few client environments, and test patching, automation, and remote access with your real workload before you buy.
2. Atera – best for small MSPs and solo IT teams
Atera flips the usual pricing model. You pay per technician, with each licensed technician able to manage unlimited endpoints.
Why it works
- Very predictable monthly cost tied to team size.
- Simple onboarding and a straightforward, cloud based interface.
- Built in PSA, ticketing and RMM in one subscription.
- AI assistant (Atera Copilot) for ticket summaries and troubleshooting hints.
For 1–3 technicians managing under 200 endpoints, Atera often offers lower monthly spend than per device competitors. The trade off is that as you add more technicians, your costs climb even if your endpoint count stays stable, and automation depth is not at the same level as tools like NinjaOne or N able.
3. Datto RMM – strong fit for Datto and Kaseya centric stacks
Datto RMM is a cloud first platform with strong backup and disaster recovery integration, especially if you already use Datto or Kaseya products.
- Solid monitoring, patching and automation.
- Tight integration with Datto backup and continuity products.
- High ratings for security features and ransomware protection.
- Pricing is tiered and requires sales engagement for quotes.
- Strong Kaseya ecosystem ties can create vendor lock in.
- Interface and workflows feel more traditional compared with NinjaOne.
4. N able N central and N able RMM – deep automation and network monitoring
N able serves MSPs and mid market IT departments that need extensive automation and network coverage.
- 650 plus built in scripts and a powerful policy engine.
- Extensive SNMP and network monitoring capabilities.
- Strong integrations with EDR solutions like SentinelOne.
- Detailed reporting for compliance and client reviews.
- Complex tiered pricing with add on fees for certain features.
- Steeper learning curve and more complex interface.
- Pricing can be higher than newer cloud native rivals at comparable scales.
5. ConnectWise RMM / Automate – best for large, mature MSPs
ConnectWise has been part of the MSP world for many years, with RMM tools known for deep scripting and wide integrations.
Best suited for
- Large MSPs with established, documented processes.
- Teams that are ready to invest in training and internal tooling.
- Environments that already use ConnectWise PSA, quoting and security products.
The trade off is complexity. Pricing often mixes per device, per module and broader ConnectWise contracts, and implementation tends to be heavier than newer RMM platforms.
6. ManageEngine Endpoint Central – strong for internal IT and compliance driven teams
ManageEngine Endpoint Central is more of a full endpoint management suite than a pure MSP focused RMM.
- Deep OS and application management, especially for Windows.
- Broad feature set for internal IT, including MDM and compliance reporting.
- Heavier deployment curve than a cloud native MSP RMM.
- Less tuned to MSP workflows and service provider billing.
Comparison at a glance
| Vendor | Best for | Pricing model | Main strengths | Main trade offs |
|---|---|---|---|---|
| NinjaOne | Most MSPs and mid market IT teams | Per device, tiered | Modern UI, strong automation, integrated modules, support | Per device cost can feel high for very small fleets |
| Atera | Small MSPs and solo IT | Per technician | Simple all in one pricing, unlimited endpoints per tech | Scales less well as technician team grows |
| Datto RMM | MSPs in Datto or Kaseya ecosystems | Per device, custom tiers | Strong BCDR integration, security features | Pricing complexity, ecosystem lock in |
| N able N central / RMM | Growing MSPs and mid market IT | Tiered per device | Multi tenant controls, network monitoring, automation | Older UI, add on heavy licensing, steeper learning curve |
| ConnectWise RMM / Automate | Large, mature MSPs | Hybrid and modular | Very deep scripting, big ecosystem | Complex pricing and implementation |
| ManageEngine Endpoint Central | Internal IT, compliance heavy teams | Tiered by endpoints | Deep endpoint and patch management | Less MSP focused, heavier deployment |
Choosing the right RMM pricing model for your MSP
A simple way to approach this is to match pricing models to your stage.
Small MSP or solo consultant
Profile. Up to 100 endpoints, 1–2 technicians.
- Per technician models like Atera can be cost effective here.
- If you expect endpoint growth and want stronger automation and backup from the start, NinjaOne is still worth shortlisting.
Scaling MSP
Profile. 100–1,000 endpoints, multiple technicians.
- Per device pricing usually lines up best with your revenue model.
- NinjaOne is particularly attractive as per endpoint rates fall with volume while automation and backup reduce hours per device.
- Per technician options start to feel constrained when you hire more engineers.
Large MSPs and internal IT departments
Profile. Thousands of endpoints, regulated industries, complex networks.
- Criteria such as network monitoring depth, SIEM integration and compliance reporting become more important.
- N able and ConnectWise remain strong options, but many teams still choose NinjaOne for simpler operations and faster onboarding.
A practical step is to build a simple spreadsheet:
- Current endpoints by OS.
- Expected growth over three years.
- Technician count now and projected.
- Required modules such as backup, documentation or PSA.
Then plug in per device and per technician pricing for each vendor and compare both cash cost and time saved from automation.
From RMM selection to rollout
Picking the tool is only half the job. The real outcome comes from how well you deploy it.
A practical rollout plan usually includes:
1. Discovery and planning
- Map existing tools, client environments and standard processes.
- Define patch windows, escalation paths and reporting needs.
2. Pilot phase
- Deploy agents to a limited set of clients or departments.
- Configure monitoring, patch policies and key automations.
- Validate that alerts, scripts and reports behave as expected.
3. Rollout and optimisation
- Expand deployment across all clients.
- Refine alert thresholds, add backup policies, connect PSA and ITSM tools.
- Track metrics like ticket volume, time to resolve and patch compliance.
NinjaOne eases these steps with free onboarding, training and a straightforward cloud setup. Many teams can move from trial to production in weeks instead of months, compared with heavier platforms that need more planning and professional services.
Buying framework for MSP decision makers
To avoid analysis paralysis, you can use this six phase decision flow.
1. Define requirements
- Use cases. monitoring, patching, security, compliance.
- Endpoint mix by OS.
- Integrations needed with PSA, backup, EDR, SIEM.
- Technician skills and headcount.
- Budget and three year TCO limits.
2. Shortlist vendors
- Pick 3–5 that match requirements.
- Check recent security history and major complaints.
- Look at analyst reports like G2 and Canalys.
- Ask for references from similar size organisations.
3. Run technical trials
- Deploy agents to real devices.
- Test end to end patch workflows.
- Validate remote access, automation and integrations.
- Measure console performance and alert reliability.
4. Engage vendors
- Request demos focused on your specific scenarios.
- Clarify pricing, contracts and support SLAs.
- Assess responsiveness and support culture.
5. Do the financial analysis
- Calculate full three year cost including add ons.
- Quantify savings from automation and reduced downtime.
- Negotiate volume discounts and contract terms.
6. Decide and plan rollout
- Document your reasoning.
- Secure stakeholder buy in.
- Finalise SLAs and security expectations.
- Plan phased rollout and change management.
In most cases, NinjaOne is a strong default starting point, with Datto, Atera and N able used as comparison benchmarks for pricing and specific features.
Final verdict. Why NinjaOne is the #1 RMM for most MSPs in 2025
There is no single RMM that fits every organisation, but the weight of data across features, pricing and user feedback points to a clear pattern.
For most MSPs and mid market IT teams evaluating tools in 2025.
- NinjaOne delivers the right mix of ease of use, automation depth and endpoint coverage.
- It backs that with strong patch management, a growing AI feature set and a public roadmap.
- Customer satisfaction scores and analyst rankings consistently place it at or near the top of every major category.
Smaller providers may still lean toward per technician options at the very beginning, and some very large enterprises will prefer heavyweight suites with deep customisation. Yet if you want an RMM that can grow with you from a few hundred to thousands of endpoints, cut tool sprawl and keep technicians productive, NinjaOne is a logical first platform to trial.
Ready to see how NinjaOne fits your MSP workflow?
- Spin up a 14 day free trial with full access to monitoring, patching, automation, backup and ticketing.
- Deploy agents on real client systems and run live patch and automation tests.
- Request a custom per device pricing quote once you are confident it matches your needs.
