ThriveCart vs Kajabi: Which Platform is Best for Selling Digital Products?
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The global e-learning industry has grown steadily at a rate of 9.1% annually since 2018 and is expected to reach $336.98 billion by 2026. Considering how quickly your business is expanding, picking the best platform to offer your digital goods or online courses is essential to its success. In this competitive field, it is more crucial than ever to find one that supports your objectives and makes you stand out.
Kajabi and ThriveCart are two well-known platforms for entrepreneurs and course creators. While ThriveCart is well-known for its powerful checkout tools, Kajabi is a top platform for online courses. Each offers a unique set of capabilities that can help you expand your business.
We’ll explore the main similarities and differences in this comparison between ThriveCart vs Kajabi to assist you in selecting the platform that best suits your needs.
Overview of ThriveCart vs KajabiWhat is ThriveCart?
ThriveCart is a powerful shopping cart platform made especially for selling digital goods. Its main goals are creating checkout pages with a high conversion rate and making sure the purchasing procedure is easy to use.
ThriveCart Learn, a unique feature of ThriveCart, gives course developers the resources they need to create and market their online courses right within the platform. For those who want to provide digital courses, this makes ThriveCart more than just a checkout solution.
Apart from its checkout functionalities, ThriveCart contains strong affiliate management tools that let customers easily build and manage their own affiliate networks. This is especially advantageous for business owners who wish to use affiliate marketing to increase sales. ThriveCart affiliate links allow customers to support creators without experiencing additional fees.
What is Kajabi?
Designed to assist users in creating, marketing, and selling online courses, memberships, and other digital items, Kajabi is an all-in-one digital course platform. It gives you a full toolset that extends beyond the design of courses.
Kajabi allows users to manage memberships, create attractive websites, and even send out email marketing campaigns from a single platform. Because of this, it’s a practical option for people who want to create a robust internet presence without having to deal with a lot of tools.
One of Kajabi’s key features is the Kajabi Affiliate Program, which enables course developers to expand their businesses through affiliate marketing. This program enables users to find affiliates who can market their products and courses to boost sales and reach a larger audience.
So, for content creators and entrepreneurs who specialize in digital learning products, Kajabi is a strong and flexible platform that offers all the tools needed to start, expand, and run an online business.
ThriveCart vs Kajabi Feature Comparison
When comparing ThriveCart vs Kajabi, both platforms have distinct features that cater to online creators. Here’s a concise overview:
Sales Funnel and Checkout Pages
ThriveCart excels in advanced checkout customization, allowing for seamless upsells and downsells directly tied to product sales. It’s designed to enhance the customer’s checkout experience.
Kajabi, however, offers a comprehensive sales funnel toolkit. Users can create funnels that start from various entry points like landing pages and webinars, providing greater flexibility in guiding customers through their journey.
Course Hosting and Delivery
ThriveCart has the feature called ThriveCart Learn which offers fundamental options for delivering courses online. It is primarily designed to enhance the checkout experience for digital products rather than comprehensive course features.
Kajabi is renowned for its advanced tools that enable users to create detailed and engaging courses. This tool supports multimedia content, quizzes, and progress tracking, making courses more engaging.
Affiliate Management
ThriveCart makes it easy to set up and manage affiliate programs. It features a dedicated asset hub where affiliates can access promotional materials and resources.
Kajabi incorporates affiliate management into its broader marketing framework. Compared to ThriveCart, this tool requires more manual work to manage affiliate payouts.
Marketing and Automation
ThriveCart relies on third-party integrations for email marketing, focusing primarily on checkout optimization.
Kajabi stands out with its advanced email marketing and automation features. Users can create visually appealing campaigns and automate customer interactions.
Integrations
ThriveCart connects seamlessly with popular payment gateways and email marketing tools like ConvertKit and Klaviyo. However, its integrations are primarily focused on enhancing the checkout experience.
Kajabi also supports a range of integrations, but it stands out by providing built-in tools for marketing, sales funnels, and course management. This makes Kajabi a more versatile option for users who manage their entire business operations in one place.
In summary, ThriveCart is ideal for those seeking powerful checkout options and affiliate marketing, while Kajabi provides an all-in-one platform for course creation and marketing. The choice depends on specific business needs and goals.
ThriveCart Unique Features
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ThriveCart Learn
ThriveCart Learn allows creators to host and deliver online courses directly through the platform. While it offers the basics for course creation, like drip content and bundling options, it lacks the depth and customization of Kajabi’s course tools. However, it’s an attractive option for those looking for a simple, built-in course hosting solution without needing extra software.
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One-Time Pricing
One of this tool’s best features is the Thrivecart lifetime deal, which allows consumers to pay a single amount rather than the recurring subscription fees that Kajabi requires. Because of this, it’s an affordable choice, particularly for loyal customers who wish to avoid making monthly payments.
Kajabi Unique Features
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All-in-One Platform
Kajabi is a unique platform that combines all the features a digital business requires, including email marketing, automation tools, sales funnels, and course development. This all-in-one strategy makes it appealing to creators searching for a single solution to establish and expand their online presence.
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Kajabi Affiliate Program
Using affiliate marketing, Kajabi’s integrated affiliate program assists users in expanding their businesses. Although the compensation procedure involves more human labor than some options, the Kajabi affiliate program allows creators to manage partnerships directly within the platform, increasing their reach and driving more sales.
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Customizable Membership Sites
Kajabi provides extensive tools for building membership sites, allowing creators to sell access to exclusive content, whether for digital products, coaching programs, or communities. This feature is a strong selling point for creators looking to deliver a more engaging, interactive experience to their members through Kajabi plans.
ThriveCart Products and Tools
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Sales Funnels and Checkout Tools
ThriveCart is known for its powerful checkout tools, offering features like upsells, downsells, A/B testing, and cart recovery. These tools are designed to create optimized purchase flows that drive higher conversions.
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Affiliate Marketing Tools
The ThriveCart affiliate program stands out because of its simplicity and usability. Because affiliate programs are so simple to set up, everybody can use them. ThriveCart’s integrated affiliate asset hub is one of its main benefits; it gives affiliates a single area to get all the promotional resources they need, including images and swipe copy.
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Course Hosting (ThriveCart Learn)
ThriveCart includes ThriveCart Learn, a course hosting tool that allows creators to offer digital courses and memberships. While it’s a simpler alternative to Kajabi, it’s ideal for those seeking basic course management without ongoing subscription fees.
Kajabi Products and Tools
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Digital Course Platform
Kajabi offers extensive customization for course creation, with a drag-and-drop builder, ready-made templates, and flexible content delivery options like drip-feeding. You can edit sections, adjust themes, and fully personalize your course layout, making it ideal for creators who want to deliver tailored online learning experiences.
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Sales Funnels and Marketing Tools
Kajabi offers flexible sales funnels that may be customized in a variety of ways to help potential customers on their way. Even before a product is out, you may build funnels based on landing pages, emails, webinars, checkout pages, or promotions. With its integrated templates and marketing automation, Kajabi makes it easier to market and sell digital goods straight from the platform.
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Kajabi Affiliate Program
The Kajabi Affiliate Program lets you offer commissions to partners who promote your products. Available on Growth and Pro Kajabi plans, it tracks conversions and manages payouts using share links or coupon codes, giving affiliates credit for sales. You control commission settings and payment methods, streamlining affiliate marketing to boost your sales.
ThriveCart Pricing vs Kajabi Plans
ThriveCart is a compelling choice for those who wish to avoid continuous subscription payments because it provides a lifetime ThriveCart deal with a one-time payment. Compared to Kajabi, it has restrictions on the quantity of goods and funnels, but it offers the necessary capabilities for landing pages and products.
Kajabi provides various subscription plans, including the Kickstarter plan aimed at newcomers. Each plan is designed to support creators with various features, such as advanced automation and a robust affiliate management system, catering to different business needs.
| Feature | ThriveCart Standard | ThriveCart Pro | Kajabi Kickstarter | Kajabi Basic | Kajabi Growth | Kajabi Pro |
|---|---|---|---|---|---|---|
| Price | $495 (one-time) | $690 (one-time) | $55/month (billed annually) | $119/month (billed annually) | $159/month (billed annually) | $319/month (billed annually) |
Each platform—ThriveCart and Kajabi—has advantages, and the decision mostly depends on your company’s particular needs.
ThriveCart Use Cases
- Digital Product Sellers – ThriveCart is perfect for businesses that focus on selling digital products like eBooks, templates, or memberships. Its easy checkout process helps streamline sales.
- Course Creators – With ThriveCart Learn, creators can host basic courses, making it a good fit for those who have simpler course needs and want to get started quickly.
- One-Time Purchase Preference – ThriveCart’s lifetime offer is a compelling choice for companies that would rather not pay recurring membership payments. Users can purchase lifelong access with a single payment.
Kajabi Use Cases
- Course Creators and Coaches – Kajabi is best for individuals looking to create full-scale online courses, coaching programs, or memberships. It provides robust tools for course delivery and student engagement.
- All-in-One Business Owners – Kajabi is a great tool for entrepreneurs who require a single platform for marketing, sales funnels, creating courses, and running membership sites. It makes managing a digital business easier in many ways.
- Affiliate Marketing – With the Kajabi affiliate program, businesses can easily expand their reach through affiliate marketing. As a result, it’s an excellent choice for anyone looking to increase sales through partnerships.
ThriveCart vs Kajabi Conclusion
When comparing ThriveCart vs Kajabi, both platforms have their unique strengths tailored to different business needs:
ThriveCart is the preferred option for digital product sellers who require an efficient checkout process, People who wish to avoid paying recurring membership fees will find its one-time purchase option appealing. Furthermore, users receive lasting benefits from the ThriveCart lifetime deal.
Kajabi excels as an all-in-one platform. It’s ideal for companies and course developers who require comprehensive solutions for affiliate program management, marketing automation, and course hosting. The Kajabi affiliate program makes it simple to expand your business through partnerships.
Final Recommendation
The ideal option ultimately depends on your unique business requirements. If you want a robust checkout system, ThriveCart is the best option. Kajabi is a better choice, nevertheless, if you require a comprehensive platform that provides everything from marketing tools to course creation. After carefully considering your priorities, choose the platform that best suits your objectives.
