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ThriveCart Reviews

& Product Details

What is ThriveCart?

ThriveCart is a robust shopping cart platform designed to optimize the checkout process for online businesses. It offers a suite of tools tailored to boost conversions and increase sales. With its intuitive drag-and-drop builder, users can create high-converting checkout pages, upsell offers, and bump offers with ease.

ThriveCart supports both one-time payments and recurring billing options, catering to a variety of business models. Additionally, it integrates seamlessly with numerous payment gateways, membership platforms, and email marketing services. Its affiliate management system is a standout feature, allowing businesses to recruit and manage affiliates directly within the platform.

With detailed analytics and A/B testing capabilities, ThriveCart empowers businesses to make data-driven decisions. In essence, ThriveCart is a comprehensive solution for businesses looking to enhance their online sales process.

Best For

High-converting cart pages, funnels, aaffiliate campaigns, & more
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:


Pricing Model: Lifetime License

  • Free Trial
  • Free Version

Pricing Details:

Thrivecart pricing comes in a one-time payment version for a limited period.

See ThriveCart Coupons


One Time Fee


One Time Fee
  • Activity Dashboard
  • Checkout Process
  • Order Management
  • Customizable Branding
  • Customizable Templates
  • Email Marketing
  • Payment Processing
  • User Management
  • Drag & Drop
  • Customization
  • Returns / Refunds
  • Reporting / Analytics
  • Product Search and Filtering
  • Social Media Integration
  • Tax Display and Processing


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Tell us your opinion about ThriveCart and help others.

About ThriveCart

ThriveCart was established by Josh Bartlett in 2016. The SaaS underwent over two years of upgrades and ran only under the pilot version for a while. However, we are now past that period, even with a new update that was launched at the beginning of 2020.

In this ThriveCart review, we will cover all the essential features, integrations, pricing, and alternatives. This review will provide you with the necessary knowledge to make an informed decision. Let us start by defining Thrive Cart.

Thrive Cart is a cloud-based shopping cart platform and an affiliate management system that was developed to make owning a webshop effortless. It comes in two versions: ThriveCart Standard and the more popular ThriveCart Pro. As you probably already suspect, the Pro version has more features that are essential to succeed.

For example, marketing is critical to the success of your business. Therefore, you might be interested in the affiliate management functionality available only in the Thrive Cart Pro version.

How does ThriveCart work?

Very easy, to be fair. First, you need to integrate the software into your e-commerce platform. Second, start using the applications to create all the automation you need.

Third, connect ThriveCart to Zapier. This will enable you to get access to thousands of automation tools that will make your work easier. Last, remember that Zapier allows you to integrate just one ThriveCart account into your platform.

ThriveCart Facebook Academy

A remarkable fact about ThriveCart is that their Facebook group is dedicated to their software. The purpose of the Facebook group with the name ThriveCart Academy is to educate users on taking full advantage of all the features. If you want to buy the product, it would probably be a great place to exchange information with other users and ThriveCart representatives.

Facebook group Thrive Cart- Reviews by Tekpon

Furthermore, defining what Thrivecart is, as you can see, can be a bit complex. So, let’s continue by looking at the features, integrations, pricing, and alternatives and let you decide if this shopping cart tool is suitable for you.

Now, let’s move on with the ThriveCart review, check out the tool’s features, and evaluate its value for money.

ThriveCart Detailed Features

ThriveCart had a massive update in January 2020 when it released quite a few new features and improved some of the ones their customers suggested they should. The software comes with 46 features now and can offer you a whole shopping cart experience.

Thus, we will split the features into ThriveCart Pro features, and ThriveCart Standard features to keep things needed. Furthermore, the main difference between the two lies in the recent updates made to the software, even if most Thrive Cart improvements were made to the standard version. Most of the interesting new features were to the Pro versions.

Pro and Standard features - reviews by Tekpon

The software is easily accessible from all devices, and it promises a 99% uptime guarantee alongside fast loading speed, which ensures a great user experience. To make it easier for you to choose the right package, we will categorize the features of ThriveCart into two types – Standard and Pro.

ThriveCart Standard Features

  • 1-Click Bump Offer and 1-Click Upsells

Thrive Cart offers two features that are quite similar, yet they have different effects. These are the 1-click bump and 1-click upsell features, both of which are located on the customer checkout page. Let’s examine each of them closely. To illustrate, we can use the example of a free trial and a discount when you pay for a yearly subscription. The free trial is considered a bump offer, while the discount is an upsell.

Bump offers are impulsive, low-value purchases suggested to customers during checkout. The 1-Click Bump offer is just that, and it only takes one click to add the item to the cart. This Thrive Cart feature can give you a small boost in sales, but even small increases can make a significant difference over time.

Standard features

In addition, implementing the feature is a breeze. It only requires minimal text, and its low price point makes it an impulse purchase, much like gum at a supermarket checkout.

Secondly, 1-click upsells refer to offers for products that a customer is already set to purchase. For instance, think of the small items strategically placed on your left and right at a supermarket checkout. Similarly, a 1-click bump offers work on your website. Therefore, if you want to increase customer value, the bump offer is an excellent option.

As mentioned earlier, upsells only improve the product a customer is purchasing, unlike bump offers, which are impulse purchases. A great example of upselling is the purchase section of ThriveCart, which provides relevant examples of using their products straight on their website.

standard feature Thrive Cart

  • Shopping Carts

The Thrive Cart update that was launched a year ago has improved the personalization and flexibility features of the software. With the integration of ThriveCart WordPress, users can now utilize a frontend editor similar to Elementor to quickly rearrange the layout. In addition, they have kept the old cart and introduced new ones.

  • Modal Cart

A modal cart will show your customers a shopping cart status with the items in their carts and the subtotal of those items. Furthermore, the ThriveCart Embedded Modal Cart adds a pop-up cart to your website, blog post, and even articles, and more. This ensures that your customers have the best buying experience.

  • Embeddable Cart

If you are looking for a classic option for your online business, ThriveCart offers Embeddable Carts that you can use. However, prior to last year’s update, most users were not happy with the functionality of these carts. Typically, an embeddable page requires you to take an HTML code and integrate it into your website. With the new and improved editor, the embeddable cart is much more flexible and allows you to create a unique and personalized cart. This is a significant improvement from the older version, which had limited options.

  • Two-Step Cart

The two-step checkout process is a classic and easy method for online shopping. First, customers fill out their contact information on the left while viewing their purchase details on the right. In the second step, customers enter their payment information to finalize the purchase. Overall, this process is straightforward and user-friendly.

  • Video Carts or Sales Cart

If you’re looking for a new cart to use after last year’s update, there is one that stands out. This cart comes equipped with an editor, giving you maximum flexibility.

The video cart feature is especially impressive, allowing you to add a sales video to your cart. Studies show that placing videos on your website can boost conversion rates, and this feature makes it easy to do just that. Plus, the experience with this new feature is smooth and seamless.

With Thrive Cart’s video cart, you can also add a timer to your page, which can help improve conversions. Additionally, you can choose from standard options such as award-winning boxes or a refund guarantee. The success page is also fully customizable, thanks to the editor.

One of the best features of Thrivecart is the ability to create an upsell page that lets you build a sales funnel right into your cart. And, with the new editor, implementing your WordPress design has never been easier.

If you’re interested in other cart options, you might want to check out Unlimited Carts. While less popular than other options, they are still flexible and easy to use.

In conclusion, we recommend split testing to determine which shopping cart is the best fit for your needs and optimization goals.

Shopping cart options

  • A/B Testing

A little-known but highly effective technique to improve your conversion rates is split testing. By comparing the results of different campaigns, checkout options, and follow-up emails, you can determine which ones work best for your business. However, it’s important to make small changes rather than radical ones to avoid skewing your results.

To set up a split test on Thrive Cart, select one of the three available criteria for your test. This will help you to identify which option is most effective and make informed decisions about how to improve your conversion rates.

  • Highest Income
  • Highest Cart Conversion
  • Lowest Cart Abandonment

After the test is done at the time set by you before starting the campaigns, the checkout page that performed the best will be designated as the default.

Split test feature- Tekpon reviews

  • Automation

  • Automatic Receipts

Another classic we love is the automatic receipt you are probably familiar with now. So, the feature essentially sends the receipt to your customers immediately after the purchase.

  • Auto-Followups

Great time-saving automation will follow up on customers who abandoned their cart, for example, or have some items saved to favorites, chase overdue subscriptions, etc. Thus, making the sales. Work for you in a way. Good follow-up automation could bring many customers back to your webshop and substantially contribute to sales growth.

Features for marketing automation- Tekpon ThriveCart review

  • Retargeting

A feature is similar to the follow-up. What it essentially does is retarget customers with products that, for example, were out of stock when they were trying to buy our products that fit or complement previous purchases.

  • Coupons, Coupon URL, and Discount URL

Coupons and discounts are essentially the same things in terms of results. However, the main difference between them is that a Coupon needs a code to be accessed, and a discount doesn’t. Therefore, we will treat them together.

First, coupons are discounts created by you for customers for a certain period. Second, Coupon URLs are present in two distinct sections in ThriveCart: Cart URLs and Coupon area.

Discount feature

Thus, in the cart URLs feature, you will find a separate section on the popup’s right side called coupon URLs. The coupon area is a section where you can access all the active coupons. You can copy the URL from the left button.

feature for offers

Last, if you want to automate a discount for all your users, all you have to do in ThriveCart is copy the URL,  add it to the desired button, and apply it when the client clicks it.

  • Detailed Stats

Enjoy all detailed reports regardless of what kind of business you have. In addition, ThriveCard offers instantly updated states and detailed recurring revenue reports.

  • Data Security

Protecting your data privacy and security is this software’s top priority. It features several measures to ensure your information remains safe.

  • GDPR

ThriveCart follows all GDPR guidelines closely to handle your customers’ data in all aspects, from requesting to send order information and sending follow-up emails and promotional emails.

  • 2-Factor Authentification

The two-factor authentication requires your mobile device for verification. This includes receiving an SMS, using an authenticator, or using a mobile app to confirm your identity.

  • Secures URLs

Thrive Cart uses Secure Sockets Layer (SSL) Certificates. This is the reason why your URLs will begin with HTTPS.

  • Link Tracking

Link tracking is available on ThriveCart, just like on any other platform. It allows you to track the number of clicks obtained by a specific link, which can help you study customer behavior on your website. This mechanism can be used on your webshop, email campaigns, and even social media to gain insights and optimize your marketing efforts.

  • Funnels

A sales funnel in ThriveCart, as in any shopping cart software, is the path users have to follow to become a customer. Moving on with the ThriveCart review to the funnels feature to see what it can do for you and how you can set it up.

Sales funnel feature

Building a sales funnel is the journey you set up for your customers to increase conversion on one side and increase their order size.

  • Sales Funnel Builder

The Thrivecart sales funnel builder is basically “the engine” that helps you set up your funnel.

First, to set up a funnel, click on the funnel option for the desired product. Second, choose whether you would like to have an upsell or down-sell for that product. Third, decide how to set that upsell and down-sell.

Configurate the funnel

The options available are:

  • Provide individual URLs for each purchase
  • Integrate with a membership platform
  • Use your own custom script – for advanced users

When configuring your upsells, you have the option of choosing between one and ten. Once you’ve set up each upsell, you’ll have the choice to either go to the success page or add another upsell. If the user declines the upsell, they will be directed to a down-sell and then sent to another upsell until they complete the journey. If you do not choose a down-sell, the customers will automatically proceed to the next upsell or straight to the success page.

Setting up your funnel - Tekpon Thrivecart review

  • Payment Options

Thrive Cart offers many payment options and integrations with payment providers such as PayPal. Amongst payment options that stand out the most amongst the Thrivecart features are the multiple checkout options and mobile payments.

  • Webhooks

It is possible to connect external applications, such as Zapier, to your Thrive Cart information. When you send people to a custom URL, by default, you get query strings, which can be used to connect with Zapier.

To make it work, you must go to a product, select “Send them to a URL,” and set the Success URL to the webhook you set before. Finally, check the success page, which will redirect to your custom page.

After a customer takes action, all the relevant information will be passed on to your chosen external application.

  • Zapier Integration

This integration will enable you to integrate with other providers that are not compatible with Thrive Cart by default. For example, through the Zapier integration, you can also integrate with Kajabi, Zap, and WebMerge.

  • Customer Blacklist

Are you having trouble with some of your clients or affiliates? Then give a try to the ThriveCart built-in blacklist. This option allows you to block a user’s IP address or email and stop him from acquiring any other products from you. The Blacklist is found in the settings section in the interface’s upright corner.

Blacklisting feature Thrive Cart

Standard feature for Blacklisting

User blocked - Thrive Cart review Tekpon

  • Customer Hub

The customer hub feature in Thrive Cart was specially created to:

  • Decrease Refunds rates
  • Optimize support demands
  • Reduce failed charges

This section enables customers to view their past purchases, download invoices, review, renew, or cancel subscriptions, and update their personal and contact information.

Now that we’ve covered all of the standard features in this ThriveCart review let’s move on to the premium features that will help you make a well-informed decision. However, we strongly recommend that you consider purchasing the ThriveCart Pro Features package, given that the tool requires a one-time payment.

ThriveCart Pro Detailed Features

  • Affiliate Tracking

Amongst the most appreciated features of Thrivecart is the affiliate program feature. It is appreciated for its ease and user-friendliness. The ThriveCart affiliate feature has a reputation amongst users from both ends as being extremely easy to set up on the one hand and easy to use on the other hand.

  • ThriveCart affiliate setup

Moving on with the ThriveCart review to see how easy it really is to set up and manage affiliates with the software.

You have to take the following steps to enable the ThriveCart affiliate for a product. First, you need to go to the product section. Second, go to the affiliate tab present in the product section. Then start by setting up your commission. The commission is how much in $ you would like to pay your affiliate or the sale percentage.

The affiliate commission you choose is crucial to generating sales through affiliates. Our recommendation is to check out what your competitors offer and align what you can offer to the industry standard.

Setting up commission for affiliates

Set up commission percentage and limitations- Reviews by Tekpon

When setting up your affiliate program, there are a few things to consider. Firstly, you need to choose your affiliate options. This involves deciding how affiliates can sign up to promote your product or service. There are three options to choose from: automatic approval, manual approval, or disabling new sign-ups. Additionally, you can set up the cookies first or last. This determines which affiliate will receive credit for selling the product. However, the last cookie is the most common in most industries.

Cookie expiry refers to how long the affiliate link will track leads. Secondly, you have the option to make it mandatory for your affiliates to connect a PayPal account when signing up. If you choose this option, it will be easier to automate payments to them.

However, if an affiliate does not have a PayPal account, they will not be able to promote your product. It’s important to note that some countries’ tax systems may not be compatible with PayPal, which could cause issues for your partners.

  • Affiliate Dashboard

Every respectable affiliate management platform comes with a dashboard that should give you the big picture of how you are doing with your affiliates. So, let us discuss in this section of the ThriveCart review what you can see and how customizable this feature really is.

Yes, ThriveCart Pro comes with a vendor dashboard that will show you your number of sales amongst all your affiliates and individually with their allocated names. Moreover, you can also see the paid commission towards your partners and the total commission earned by affiliates in the chosen period.

Overview of the affiliate tracking feature's dashboard

Above all, the standard affiliate dashboard features are available, some of the cool ones worth mentioning are the product funnel filters, average lifetime value, product option tabes, and rules tabs—all great information for you to predict your revenue.

  • Dunning/Auto-retry

Notify your customers before their card expires to avoid churn. Thus, let your customers know that their card will expire and that they should update it to prevent chasing overdue payments.

Auto-retry feature

map of business locations

  • Sales Tax Calculation

Thrive Cart calculates the tax amount you must pay according to the country you live in through the built-in tax calculation.

  • JV/Partner Contracts

When using ThriveCart, this indicates how you split your revenue with a partner from a sale. Although it follows the traditional method of sharing revenue with affiliates, ThriveCart defines it as a distinct process. If you have both a partner and an affiliate, the affiliate will receive a commission first, and then you can share the remainder with your partner.

To sum up the ThriveCart feature section, we can say that we were impressed with the variety of features the tool offers. We have covered some of the key features from both the standard and pro packages. As previously mentioned, ThriveCart has a total of 46 features.

After extensive research, we have concluded that the features are intricate and essential for any e-commerce platform. We could write a separate review for each feature, and still, there would be more to say. However, we believe that after this brief description of what it can do, we can all agree that the tool offers more than what we could ask for, and it would most likely meet anyone’s needs. We encourage you to share your opinion on ThriveCart.

Finally, after careful consideration, we decided to skip some of the more common shopping cart features, such as subscriptions, physical products, and projected revenue, which we mention in the affiliate section.

Let’s move on without a ThriveCart review and explore the integrations and additional functionality that you get.

ThriveCart Detailed Integrations

ThriveCart comes with over 50 integrations with some of the most commonly used software out there. Let’s split them into categories and give you a few examples of available Thrivecart integrations to make things easier.

Notification Platforms

  • Slack
  • Google
  • Sheets

Webinar platforms

  • Demio

Fulfillment Services

  • Kunaki
  • Lulu
  • Pabbly

Payment processors

  • Apple Pay
  • Stripe
  • GPay
  • Paypal

Membership platforms

  • MemberPress
  • Wishlist
  • MemberMouse
  • LifterLMS


  • Hubspot
  • ConvertKit
  • AWeber
  • ActiveCampaign
  • GetResponse
  • Infusionsoft
  • MailChimp
  • Drip
  • Sendy
  • Moosend
  • MailerLite
  • Ontraport

If you would be interested in other ThriveCart integrations that they are missing, contact them and suggest what integration and software you would like.

Softwares which integrate with ThriveCart

ThriveCart Cost

Let’s move on to the Thrivecart review pricing section. The software has a very value-for-money printed strategy meant to satisfy even the most skeptical user out there. We can criticize aspects of the Thrivecart features, even integration, but Thrivecart pricing is not one of them.

The tool has a one-time payment strategy that offers lifetime access to your just-purchased features. Furthermore, you can choose between two versions depending on your needs Standard and Pro.

ThriveCart Detailed Alternatives

Amongst the most common ThriveCart alternatives are :

  • SamCart
  • ClickFunnels
  • PayKickstart
  • Klaviyo
  • GetResponse

ThriveCart Review Conclusion

To conclude the ThriveCart review, we don’t doubt that we have a fantastic product on our hands. Furthermore, it comes with more than enough features and integrations. The value for money the software brings is incontestable. Furthermore, ThriveCart offers an easy-to-use affiliate tracking feature worth the extra Pro version cost. Finally, weigh carefully all the pluses you get from using the Pro versions.

Adobe Commerce

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