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Tekpon Awards 2024 Winners | Marketers of the Year

Ana Maria Stanciuc

The “Marketers of the Year” award shines a light on those who have mastered the art of marketing and transformed it into an extraordinary craft. And we couldn’t miss it at the Tekpon Awards, as we have a lot of great lights in the SaaS industry.

A marketer is the visionary sculptor of brand identities, the mastermind behind compelling narratives that captivate audiences and spark connections. Their role is a harmonious blend of art and science, where creativity meets data-driven strategy. From conducting in-depth market research to devising groundbreaking campaigns, marketers are the alchemists who turn insights into impactful stories, creating meaningful engagement and driving brand loyalty.

Without any other storytelling, let’s meet the winners of this Award.

Olga Andrienko | VP of Brand & Marketing @ Semrush

Olga Andrienko | VP of Brand & Marketing @ Semrush

Olga Andrienko is the Vice President of Brand and Marketing at Semrush. In her role, Olga oversees and drives the company’s global brand and marketing strategies. Known for her expertise in digital marketing, Olga has contributed significantly to Semrush’s growth through innovative marketing campaigns, strategic brand positioning, and effective team leadership. She also has a wealth of experience managing international marketing efforts and is recognized for her ability to build and nurture strong brand identities.

Semrush is a leading online visibility management and content marketing SaaS platform that provides businesses with a suite of tools to improve their online presence and digital marketing efforts. Founded in 2008, Semrush has become a go-to resource for marketers, SEO professionals, content creators, and digital agencies worldwide.

Bianca Dragan | Head of Brand & Marketing @ Paddle

Bianca Dragan - Paddle - TEkpon Awards 2024

Bianca Dragan is the Head of Brand & Marketing at Paddle, where she leads the company’s branding and marketing initiatives. In this role, Bianca is responsible for developing and executing strategies that enhance Paddle’s brand visibility, strengthen its market position, and drive customer engagement. She brings a wealth of experience in digital marketing, brand management, and strategic communications, playing a pivotal role in Paddle’s growth and success.

Paddle is a revenue delivery platform designed to help SaaS (Software as a Service) companies grow and scale their businesses globally. The platform simplifies the complexities of managing subscriptions, payments, taxes, and compliance, enabling companies to focus on building and selling their software.

Emilia Korczynska | Head of Marketing @ Userpilot

Emilia Korczynska - Userpilot

Emilia Korczynska is the Head of Marketing at Userpilot, a role in which she is responsible for leading the company’s marketing strategies, driving brand growth, and expanding Userpilot’s market presence. With a strong background in digital marketing, Emilia brings extensive experience in content creation, demand generation, and brand management. She is known for her ability to craft compelling marketing campaigns that resonate with target audiences and generate significant engagement.

Userpilot is a product growth platform designed to help SaaS (Software as a Service) companies enhance user onboarding, increase product adoption, and drive feature discovery. The platform offers a range of tools that enable product managers, marketers, and customer success teams to create personalized in-app experiences without needing to write any code.

Authors

Ana Maria Stanciuc

Writer

Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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