Accelerate your data real-time analysis
In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Madhukar Kumar, the CMO of SingleStore. Madhukar begins by introducing SingleStore, a database that provides real-time solutions for data transactions, analysis, and AI contextualization. The company started as an in-memory database but has evolved to incorporate patented tabular and columnar data storage technology. This allows fast data ingestion, efficient transactions, and significantly accelerated analytics. SingleStore also supports the use of vectors for building generative AI applications.
Madhukar provides insights into SingleStore’s founding story. Three engineers initially started the company as an in-memory database. However, realizing that the same architecture could support both transactional and analytical workloads led the team to develop patented technology combining in-memory, local disk, and object storage in a unified architecture. Over the years, SingleStore has attracted a significant customer base, with 60% of its clients being Fortune 100 companies.
As the conversation turned to Madhukar’s role as CMO, he emphasized three key responsibilities: driving product-led growth, building pipeline support for product-led sales, and increasing brand awareness. Madhukar explains that product-led growth has been particularly successful and has experienced a fivefold increase in recent months. The company collaborates closely with the sales team to engage with enterprise customers and create proof of concept. Lastly, brand awareness initiatives through social media and events are integral to SingleStore’s marketing strategy.
Madhukar concludes by sharing his journey from being a developer to transitioning into product management and becoming a CMO. He emphasizes the importance of storytelling in both code development and marketing efforts, encouraging developers to embrace creativity and clarity of thought. Madhukar believes that the current era presents an exciting opportunity for growth engineers and marketers to combine their skills in writing code and creating compelling narratives to drive innovation.
In summary, this episode of the Tekpon SaaS Podcast offers listeners insights into SingleStore’s innovative database solution and its impact on the speed and efficiency of data transactions, analysis, and AI contextualization. Madhukar Kumar shares success stories, explains the pricing model, highlights the competitive landscape, and outlines the company’s vision for the future. Additionally, Madhukar provides valuable advice for developers interested in transitioning into marketing roles.
