Bring all your content together in one place
Table of Contents
In this engaging episode of the Tekpon SaaS Podcast, hosted by Cristian Dina, we discuss social media collaboration with Miruna Dragomir, the CMO of Planable. Miruna offers an insightful look into how Planable helps marketing teams streamline workflows, improve content quality, and safeguard brand reputation.
How does Planable help marketers?
Miruna begins by introducing Planable, a comprehensive social media collaboration platform designed to assist marketing teams in organizing their efforts and ensuring seamless approval processes. Planable addresses the main pain points of enhancing content quality through collaborative review, saving time by organizing scattered documents, and maintaining brand safety to prevent potential PR crises.
One of Planable’s standout features is its collaboration and approval process. Miruna emphasizes that this is where Planable shines, offering suggestions, annotations, and comments to track changes and streamline workflow. This feature-rich environment allows tailored workflows to suit organizational needs, supporting multiple layered approval flows and content edits.
Planable integrates with the leading social media platforms, ensuring users can plan and schedule posts directly from the tool. The pricing model is structured per brand or workspace, with basic and pro plans available at $39 and $59 per month, respectively. Each plan offers a range of features to suit various needs.
The story of Planable
Shifting to the origins of Planable, Miruna narrates the story of its co-founders, who met at a Startup Weekend. United by their frustrations with existing social media management tools, they created Planable to offer a better solution for presenting and collaborating on content. The company was subsequently accelerated by Techstars in London, which played a pivotal role in its initial growth.
Miruna joined Planable in 2018 when the company was still in its early stages, consisting of just a handful of employees. Today, Planable has grown to a team 40, maintaining a balanced and ambitious culture with a strong emphasis on design and user experience.
Reflecting on her journey, Miruna shares valuable lessons from her early days at Planable. She recalls the mistake of attempting to implement too many growth tactics simultaneously instead of focusing on a few impactful strategies. This realization marked a turning point, leading to more structured and effective growth initiatives.
Looking ahead, Planable aims to deepen its integration of AI and improve its support for vertical videos and TikTok, recognizing the growing significance of these formats in social media marketing. Miruna stresses that these advancements will be thoughtfully implemented to enhance workflow and user experience genuinely.
In closing, Miruna’s career journey from Oracle to Uber and finally to Planable underscores her comprehensive understanding of marketing. Her advice to aspiring marketers emphasizes the importance of curiosity, understanding different business aspects, and applying common sense alongside theoretical knowledge.
This episode explores how Planable revolutionizes social media collaboration, underscored by Miruna’s expertise and forward-thinking vision for the platform’s future.
