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Helping SaaS founders scale to $10M ARR

Helping SaaS founders scale to $10M ARR | Alex Theuma - SaaStock

In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Alex Theuma, founder of SaaStock, a global conference for SaaS businesses. The episode focuses on how SaaS founders can scale their businesses to $10M annual recurring revenue and the importance of networking and building relationships in the industry.

Alex Theuma shares his journey as an entrepreneur, highlighting the challenges he faced in the early days. He initially lacked the financial resources to pursue his ideas but eventually found his path in sales. After working in sales for eleven years, he realized he wanted to be an entrepreneur and started exploring opportunities in the SaaS space.

While working in cloud computing sales, Alex became intrigued by SaaS applications. He decided to leverage his knowledge and experience to start creating content and become a trusted advisor in the industry. He noticed a gap in non-biased content and blogs in the SaaS space and aimed to fill that void by providing valuable insights and guidance.

How Alex Theuma started SaaStock

Furthermore, Alex discusses the power of podcasting as a tool to build a network, advocate for existing customers, and attract prospective clients. He explains how SaaStock utilizes podcasts to promote events and connect with potential speakers. He highlights the low barrier to entry for starting a podcast and encourages SaaS founders to leverage this platform to share their expertise and expand their reach.

The episode emphasizes the significance of networking for SaaS founders. Alex shares his experience reaching out to venture capitalists and highlights the importance of thorough research and identifying VCs aligned with one’s business goals and objectives. He suggests connecting with people already in the VC’s network for warm introductions to improve the chances of success.

One of the key aspects Alex discusses is the importance of hiring the right people for a SaaS startup. He emphasizes the value of candidates with capabilities and experience relevant to the role being hired for. Initially, he focused on hiring individuals involved in startups or passionate about the startup world. However, he also looks for candidates who have shown interest in startups through extracurricular activities like hosting meetups or doing podcasts.

Overall, this episode of the Tekpon SaaS Podcast provides valuable insights and advice for SaaS founders looking to scale their businesses. From hiring the right people and building a support system to networking effectively and utilizing platforms like podcasting, Alex Theuma shares his experiences and expertise, highlighting the crucial elements necessary for success in the SaaS industry.