How real estate investors close more deals using CRM

In this engaging episode of the Tekpon SaaS Podcast, hosts Sharad Mehta and Cristian Dina discuss Sharad Mehta, the founder and CEO of Resimpli, how real estate investors can streamline their operations and close more deals using comprehensive CRM software. Resimpli is a modern, all-in-one software solution explicitly tailored for U.S.-based real estate investors, especially those involved in house flipping and direct-to-seller marketing.

Sharad kicks off the episode by explaining Resimpli’s unique value proposition. The software simplifies the complexity of managing multiple tools by integrating critical business functions into a single platform. Traditionally, real estate investors have to juggle four or five different software solutions to manage phone systems, websites, accounting, email marketing, and CRM. Resimpli consolidates these functions, reducing inefficiencies and making it easier for investors to keep track of their businesses from one place.

One of the significant aspects discussed is how Resimpli’s automation capabilities significantly benefit users. With built-in automation, the software can handle follow-ups with potential sellers who might not be ready to sell immediately. This reduces the manual workload on investors and ensures no lead is lost over months or even years of follow-up. The automation features have enabled many clients to close additional deals, often earning extra five- or six-figure profits that would have otherwise been missed.

Word-of-mouth marketing is one of the most effective strategies Sharad attributes to Resimpli’s growth. Their satisfied customers often refer the software to other investors, amplifying their customer base. The vision for the future involves enhancing the product further and possibly integrating additional services to reduce the need for multiple software solutions even more.

Sharad’s story

Sharad shares his journey and the genesis of Resimpli, recounting his frustrations as a real estate investor using multiple disjointed software solutions. This inefficiency led him to build Resimpli to solve the pain points he experienced firsthand. Starting in 2017, the company has grown considerably, employing over 45-50 people, and is entirely bootstrapped without outside funding.

Sharad touches on company culture, emphasizing a remote-first, laid-back environment that values transparency, customer obsession, and the well-being of their team members. The company conducts regular surveys to gauge employee satisfaction and ensure an optimal working experience.

In closing, Sharad offers insightful advice to new founders, emphasizing the importance of creating a product that is significantly better than existing solutions and ensuring a palpable need for it. He also highlights the value of a business coach and shares the personal gratification he derives from positively impacting his team and customers.

This episode of the Tekpon SaaS Podcast provides a deep dive into how integrated CRM systems like Resimpli can revolutionize real estate investing by reducing complexity, enhancing efficiency, and significantly boosting revenue.