How to double your cold email open rate

In this episode of the Tekpon SaaS Podcast, Cristian Dina interviews Fabian Maume, the CMO of Warm Up Inbox, a tool designed to help improve email deliverability, particularly for cold email outreach campaigns. Fabian reveals that Warm Up Inbox works by sending emails on behalf of users to a network of other users who mark them as non-promotional or non-spam, increasing the chances of landing in the primary inbox and boosting open rates.

The conversation delves into the significance of Warm Up Inbox in addressing the challenge of landing in the inbox, which is essential for achieving better open rates in cold email campaigns. The tool’s primary feature involves a network of users and additional warm-up options for specific email providers like Gmail, which analyze the content of emails to ensure they match the topics recipients are interested in, thereby enhancing email deliverability.

Fabian emphasizes the importance of using a warm-up tool in the current email landscape with stringent guidelines on spam reports. He mentions that Google’s recent rules require keeping spam reports below 0.3% or risk plummeting deliverability. Utilizing a warm-up tool like Warm Up Inbox ensures that emails avoid being reported as spam, thereby maintaining high deliverability rates, making it a must-have for any cold email outreach strategy.

Moreover, Fabian sheds light on Warm Up Inbox’s parent company, Itrnity Group, a startup studio with a portfolio of SaaS products, including Warm Up Inbox, Email Is Verified, GeoTargetly, and more. He describes how Itrnity Group began with Mango, a bootstrapped SEO tool, and expanded by acquiring various products under its umbrella.

Overall, the episode provides valuable insights into the world of email deliverability, cold email outreach, and the importance of utilizing warm-up tools to maximize open rates and ensure emails land in recipients’ main inboxes. Fabian Maume’s expertise and experience offer a wealth of knowledge for anyone looking to improve their email marketing strategies in the SaaS industry.