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List products and process orders fast on multiple sales channels

List products and process orders fast on multiple sales channels | Ciprian Cazacu - easySales

About easySales

Ciprian: easySales integrates the ecosystems for e-commerce sellers. Starting with the marketplaces, continuing with the courier, fulfillment companies, invoicing systems, and anything, sellers need to do their job without going in multiple platforms. It’s a one-stop shop for sellers. We save time because it usually takes time to transfer the data between all those platforms, and we automate many processes between them. With this in mind, we help the sellers to put their products to be sold on multiple sales. And we can have some examples like Amazon, eBay, or local ones.

easySales best features

Ciprian: Firstly, the dynamic pricing because you can set a menu and the maximum price of a product, and the product will go up or down depending on your competition listing in multiple marketplaces and synchronizing the data between your workshop and marketplaces. Basically, you can maintain or modify a product from your workshop, and automatically in real-time, it’ll be synchronized and modify all the marketplaces where you have the product. We have SMS or mailing campaigns that can be maintained and started from our platform.

Probably the most voted one is the synchronization in real time of the stock. You cannot sell more than you have in stock. Also, we currently have more than 15 integrations. We are just preparing our product to have more integrations from the US, especially because it’s the next country we want to expand.

easySales costs

Ciprian: It starts at 29 euros, but depending on the number of orders you have per month, it can increase to 200 or more. It really depends on the number of orders that pass through. Our platform is used, and we address the sellers who want to sell more than on their website or more than only. I don’t know if you are selling on Amazon and want to also sell on Walmart, eBay, or Etsy. It can be used by anyone who wants to sell in multiple ways, in automatic ways, and synchronization with everything.

How is easySales different?

Ciprian: It is very competitive, but we differentiate by having everything in one platform. Usually, there are only fulfillment products or only for marketplaces, or only for websites, and we have everything in only one thing. That is the biggest differentiator that we have. And we also have real-time data synchronization between all the integrations we have in our platform.

We calculated that we could save between three and seven employees. You can put them to make other things or help you list your products. Our client grew their sales because they put their products in multiple channels by 400%, which is our clients’ average. One year later, after you start, you’ll see probably around a 500% increase in your sales. We do the boatings, and especially in those times, it’ll be a very helpful thing in order to be more efficient and sell.

Starting the company and facing the problem

Ciprian: We started the company in 2017, but our MVP started in 2019 in April. After that, we grew, and now we are in three countries, and we are expanding in the US because we observed that the European market is a little bit fragmented. Many different languages, barriers, or laws depend on the country. And it was much harder to expand each country. We are looking for the biggest market in the world. If we demonstrate in the US, we will be validated as a better solution everywhere.

My brother and I were looking for the first customer in order to make some websites for them. Because my brother had experience with another company previously in making websites. We started to look for clients, but guess what? The first three clients that we had didn’t want to make something to their website or have to make a new one, so they wanted to help them lease the product they already had on their websites and put it on the marketplaces. My brother told me we should discuss it because it seems to be a problem no one solves.

The team and funding

Ciprian: We are 18 right now, but we are growing and looking for new members to have faster new futures in our platform. We raised two crowdfunded rounds, and we have a little more than 1 million. What’s interesting about that is that more than 10% of our employees own shares in our company. And also clients, 10% of our clients have shared. Basically, we were encouraged in order to go forward.

Make sure your customers can use feature requests

Ciprian: Always listen to your customers. Always listen to what they have to say. Our platform has an area where you can put a development request you want to make in the future. And all the other customers can subscribe to that. In this way, we developed our roadmap, which was a very good strategy because when you are at the beginning, you are very few. You do not know what you should build to satisfy most of your claims because you probably cannot always satisfy them. I think that it’s very, very important in order to listen to what your clients have to say.

What is your story, Ciprian?

Ciprian: I started when I was in university, I very fast moved on to an internet company that basically connected neighborhoods from Bucharest. After that, I work in a data center. I worked in a bank for six years and, after that, five years in a consulting company. And in the end, I was in Vodafone for Romania before I became an entrepreneur. It’s a telecom company, and I had some good experiences.

We created a partnership with Vodafone now because the connection remains always, and it’s very important to have the proper connection to develop. I presented our product and what we are doing. Because Vodafone is trying to become a technology company, not necessarily only in telecom, it was in their strategy to make a partnership and deliver a proper solution for customers. It was natural, and we had the opportunity because I had the door open from my last job.

Podcast Host & Guest(s)

Cristian Dina


Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. With over 200 SaaS industry leaders gracing his episodes, Cristian's insatiable curiosity ensures he always has one more question. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

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