Reimagine service delivery for modern teams
Table of Contents
In this episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Srikrishnan Ganesan, the co-founder and CEO of Rocketlane. The discussion centers around Rocketlane’s mission to revolutionize project-based services by offering an all-in-one intelligent software solution tailored for teams, such as IT service companies, marketing agencies, and tech company implementation teams. Srikrishnan explains how Rocketlane provides both customer-facing and back-end capabilities, enhancing project management, document collaboration, customer conversations, and comprehensive tracking of staff efforts to ensure accurate invoicing.
What does Rocketlane do?
A highlight of Rocketlane’s software, Srikrishnan shares, is the concept of “early warnings” that alert leadership to potential project issues and include an escalation matrix for different levels of notification depending on severity. Another beloved feature is the AI integration called AI fills, which helps in automatically creating content for documents and emails from call data, making the communication and documentation processes seamless.
Srikrishnan elaborates on the problems businesses face without solutions like Rocketlane, such as accountability issues and lack of transparency in customer interactions. Rocketlane mitigates these problems through its branded customer portal, ensuring visibility and maintaining a unified project view for all stakeholders.
The conversation shifts to the competitive market, where Srikrishnan positions Rocketlane as modern yet mature, differing from legacy systems that are cumbersome or modern solutions lacking depth. He stresses Rocketlane’s unique features like AI capabilities, branded portals, and a focus on subscription-type projects, aligning with shifting industry needs.
The story of Rocketlane
The narrative of Rocketlane’s inception is shared, drawing from Srikrishnan’s history with his co-founders and their previous venture in the messaging space. After being acquired by Freshworks, they observed and analyzed areas ripe for innovation in the SaaS space, particularly in implementation and onboarding.
Srikrishnan highlights the company’s growth journey, having launched in 2020, and successfully raised significant funding rounds. Their strategy involved pre-launch preparation, cold outreach, and creating a community of industry professionals.
As the episode wraps up, Srikrishnan shares insights on market trends, advising emerging SaaS businesses to emphasize AI and ensuring they target markets with proven spend potential. He stresses the importance of thorough research and understanding market nuances to achieve sustainable growth. Finally, Srikrishnan extends his willingness to provide support to budding entrepreneurs, reinforcing his commitment to community building and knowledge sharing.
