Scale your sales with data driven creatives

In this episode of the Tekpon SaaS Podcast, Cristian Dina interviews Hikari Senju, the founder and CEO of Omneky. Omneky is a generative AI company that specializes in personalized advertisements by fine-tuning its generative models based on a customer’s brand and products. The company’s approach incorporates performance data from advertising networks to create content that drives higher business performance and sales.

Omneky aims to solve the substantial issue of ineffective creative content in the advertising industry. Senju highlights that approximately 55% of ad spend is wasted on ineffective ads. By analyzing data and generating relevant images, videos, and copy, Omneky enables marketers to gain better insights, leading to improved engagement and sales. Due to the automation in Omneky’s workflows, the average customer experiences a twofold increase in their return on ad spend and an eightfold increase in time and cost efficiencies.

When asked whether the platform is fully automated, Senju clarifies that a human element is still involved, specifically in the approval process. Although the platform automates many aspects, customers remain in control of their brand by approving content before it goes live. Omneky also offers tools for customers to generate their content, see insights, and draft advertisements. The goal, however, is to eventually achieve complete automation, where AI can generate, test, and launch content autonomously.

The story of Omnkey

Senju’s background is an exciting mix of technical and artistic influences. He grew up programming and competing in robotics while also being exposed to art through his father, a painter. Studying computer science at Harvard and MIT, Senju was captivated by early generative models and their potential for creating art. Before Omneky, he founded an edtech company that was acquired by Yelp, where he gained valuable experience in marketing and advertising.

The company has raised over $13 million in seed capital to accelerate development and leverage the networks of investors such as Village Global, Softbank, and Nomura. Senju emphasizes the importance of combining passion with the ability to make money and being the best at what you do. He advises aspiring entrepreneurs to become field experts, hold onto unique industry insights, and maintain resilience.

In conclusion, this episode provides a comprehensive look into how Omneky leverages generative AI to revolutionize creative content in digital advertising. It ultimately helps businesses increase their return on ad spend and drive growth through more effective and personalized advertisements.