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Why you need a strategic planning tool for your business

Why you need a strategic planning tool for your business | Ash Brown - Empiraa

In this episode of the Tekpon SaaS Podcast, host Cristian Dina talks to Ash Brown, the founder and CEO of Empiraa. Empiraa is a global strategic planning and goal-setting tool for small and medium businesses. Ash explains that the platform aims to help businesses build, expand, and create actionable plans.

Ash identifies the most significant problem their clients face as the disconnection of the strategy within their organizations. He states that strategic plans created at the board or founder level often do not effectively flow to the organization’s rest. Empiraa aims to solve this issue by making the strategy engaging and collaborative for everyone in the company.

Ash launched Empiraa in 2020 during the COVID-19 pandemic, utilizing the lockdown period in Melbourne for development. With a team of five, the company is focused on sustainable growth and plans to accelerate once it reaches a certain point.

Regarding challenges, Ash emphasizes the importance of doubling down on growth and ensuring sustainable business practices. He also discusses the company’s vision to generate 100 million in revenue annually by the decade’s end to impact thousands of businesses positively.

Overall, the conversation provides listeners with valuable insights into the challenges and successes of building and growing a SaaS company and practical advice for aspiring founders and businesses looking to improve their strategic planning processes.