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Semrush pricing follows a modular structure with three SEO Classic plans, three Semrush One bundles, and six specialized toolkits that can be mixed and matched. The core SEO software subscriptions cost $139.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business when billed monthly, with annual billing saving up to 17%.
The Semrush One bundles combine SEO, AI Visibility, and advanced analytics into unified packages starting at $199/month for Starter, $299/month for Pro+, and $549/month for Advanced. These bundles suit teams that need both traditional SEO tools and AI-powered brand monitoring without purchasing separate toolkits.
Specialized toolkits for social media, local SEO, content marketing, advertising, and AI PR start as low as $20/month and can be added to any base plan. There is a free tier with limited daily queries, plus a 7-day trial on paid plans. For a complete walkthrough of what each plan includes beyond pricing, see our Semrush review.
SEO Classic
SEO Classic
SEO Classic
Introductory Pricing
Introductory Pricing
Introductory Pricing
AI Visibility Toolkit
Traffic & Market Toolkit
Traffic & Market Toolkit
Local Toolkit
Local Toolkit
Local Toolkit
Content Toolkit
Social toolkit
Social toolkit
Social toolkit
Advertising toolkit
Advertising toolkit
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Semrush pricing in 2026 starts at $139.95 per month for the Pro plan and scales to $499.95 per month for Business. How much Semrush costs depends on which combination of plans and toolkits you choose, but the average small business spends between $140 and $300 per month for the features they actually use.
Below, we break down every Semrush plan, Semrush One bundle, and add-on toolkit with verified prices, feature comparisons, and recommendations for different team sizes and budgets.
Semrush uses a modular pricing model built around three layers: SEO Classic plans for core search tools, Semrush One bundles for unified platform access, and standalone toolkits for specialized marketing functions. This structure lets you start with one layer and expand as your needs grow.
All Semrush pricing plans offer two billing cycles. Monthly subscriptions provide flexibility with no long-term commitment, while annual billing reduces the effective monthly cost by approximately 17%. For example, the Pro plan drops from $139.95/month to $117.33/month on an annual subscription.
Here is how the main Semrush plans compare at a glance:
| Plan | Monthly Price | Annual Price (per month) | Projects | Keywords Tracked | Best For |
|---|---|---|---|---|---|
| SEO Pro | $139.95/mo | $117.33/mo | 5 | 500 | Freelancers, solopreneurs |
| SEO Guru | $249.95/mo | $208.33/mo | 15 | 1,500 | Small teams, growing businesses |
| SEO Business | $499.95/mo | $416.66/mo | 40 | 5,000 | Agencies, mid-market companies |
| Semrush One Starter | $199 | N/A | 5 | 500 | SEO + AI Visibility users |
| Semrush One Pro+ | $299 | $248.17 | 15 | 1,500 | Teams needing full AI + SEO |
| Semrush One Advanced | $549 | N/A | 40 | 5,000 | Large teams, API access |
The SEO Classic plans are the foundation of Semrush pricing. Each tier adds more projects, higher limits, and advanced capabilities. All three include keyword research, competitor analysis, site audit, backlink analytics, and position tracking as standard features.
The Semrush Pro plan is the entry point for paid users and covers most needs for individual marketers. At a Semrush pro price of $139.95/month ($117.33 annually), you get access to all core SEO tools with limits designed for managing up to five websites simultaneously.
The Pro plan does not include historical data, content optimization tools, or multi-location tracking. If you need to compare keyword trends over time or optimize content at scale, you will need to upgrade to Guru.
The Semrush Guru pricing tier targets small marketing teams and growing businesses. At $249.95/month ($208.33 annually), Guru adds historical data access, content marketing tools, and multi-location tracking on top of everything in Pro.
Guru is the most popular Semrush plan for teams of two to five people. The content tools alone justify the price difference from Pro if you publish regularly and need data-driven content briefs.
The Semrush Business plan is designed for agencies and mid-market companies managing multiple client accounts. At $499.95/month ($416.66 annually), it unlocks API access, Share of Voice metrics, and the highest limits across every tool.
For teams that need limits beyond the Business plan, Semrush offers custom enterprise pricing with negotiated rates, dedicated account management, and tailored onboarding. Contact Semrush directly for enterprise quotes.
Semrush One is a newer product line that combines SEO Classic tools with AI Visibility tracking in a single subscription. The Semrush One pricing structure offers three tiers that bundle features you would otherwise need to purchase separately.
The Semrush One bundles make the most financial sense if you already plan to use both SEO tools and AI brand monitoring. Buying them separately would cost significantly more.
At $199/month, Starter costs $59.05 more than a standalone Pro plan but adds AI Visibility tools that would cost more as a separate toolkit. This bundle works for solo marketers who want to track how their brand appears in AI-generated search results.
Pro+ at $299/month costs $49.05 more than standalone Guru but includes AI Visibility features worth over $100/month separately. For teams already considering Guru, the Pro+ bundle is the better value.
Advanced mirrors the Business plan capabilities with full AI Visibility layered on top. At $549/month, it costs $49.05 more than standalone Business, making it the most cost-effective upgrade if you need both tiers.
Beyond the core SEO Classic plans and Semrush One bundles, Semrush offers seven specialized toolkits that can be purchased independently or added to any existing subscription. This modular approach to Semrush pricing lets you build a custom marketing stack without paying for tools you do not use.
| Toolkit | Plans Available | Starting Price | Top Tier Price |
|---|---|---|---|
| AI Visibility | Base | $99/mo per domain | $99/mo per domain |
| Traffic & Market | Pro / Business | $289/mo | Coming soon |
| Local | Base / Pro / Business | $30/mo per location | Custom pricing |
| Content | Base | $60/mo | $60/mo |
| Social | Base / Pro / Business | $20/mo | $250/mo |
| Advertising | Base / Pro | $99/mo | $220/mo |
| AI PR | Base / Pro | $149/mo | $279/mo |
Below is a breakdown of what each toolkit includes at every tier.
The Semrush AI toolkit pricing starts at $99/month per domain and covers how your brand appears across AI search platforms. This single-tier toolkit includes AI visibility reports for any domain, tracking of 25 custom prompts with daily AI rankings, and mentions from ChatGPT, Google AI, Gemini, and Perplexity.
It also includes an AI competitor analysis tool, prompt research, and a site audit for AI readiness. For teams already on a Semrush One bundle, AI Visibility is included in the subscription.
The Traffic & Market toolkit provides website traffic estimates, market analysis, and competitor benchmarking across 190+ countries. The Pro plan at $289/month includes Traffic Overview, Daily Trends, Market and Industry Overview, traffic distribution data including AI traffic sources, and tools to monitor up to 100 competitors.
A Business tier with advanced features like custom dashboards and page group analysis is listed as coming soon. This is the most expensive standalone toolkit and is aimed at teams making strategic, data-driven competitive decisions.
The Semrush local pricing follows a per-location model with three tiers.
The Base plan at $30/month per location includes automated Google Business Profile management with an AI agent, AI-powered post generation and publishing, review auto-replies, and 375 Map Rank Tracker credits. The Pro plan at $60/month per location adds listing management across directories, review management and generation tools, advanced GBP management, and 1,225 Map Rank Tracker credits.
A Business tier with custom pricing is available for large multi-location businesses needing customizable limits and priority support. The Semrush listing management pricing is included within the Pro tier rather than sold separately.
The Content toolkit is a single-tier plan at $60/month. It includes a topic finder with weekly and country-specific ideas, an SEO brief generator, AI and SEO content optimization tools, content written in your brand voice, and the ability to process up to 10,000 articles per month with 5 SEO content boosts.
Note that Guru and higher SEO Classic plans already include content optimization tools, so this standalone toolkit is primarily useful for users on Pro or those who want content tools without a full SEO subscription.
The Social toolkit has three tiers. The Base plan at $20/month covers 5 profiles to manage, 10 profiles to track, 30 monthly AI content generations, and 50 monthly scheduled posts. The Pro plan at $40/month upgrades to 10 managed profiles, 20 tracked profiles, and unlimited content generations and posts.
The Business plan at $250/month adds the Influencer Analytics tool and Media Monitoring tool on top of all Pro features, making it suitable for agencies and brand marketing teams running influencer campaigns.
The Advertising toolkit covers PPC research and competitive ad intelligence.
The Base plan at $99/month includes AI recommendations for campaign optimization, unlimited ad spend tracking, a unified dashboard for Google and Meta ads, unlimited AI ad creative generation, competitor keyword analysis, Google Shopping ads research, and unlimited Google Ads exports.
The Pro plan at $220/month adds AdClarity with full competitor ad visibility across display, video, and social ads, plus competitor landing page analysis.
The AI PR toolkit is Semrush’s newest addition, combining traditional PR outreach with AI-powered media intelligence.
The Base plan at $149/month includes an AI-cited media finder, global media database with AI search, AI-driven journalist recommendations, a media pitching tool, AI-assisted email and press release writing, and email analytics.
The Pro plan at $279/month adds online media monitoring with AI support, audience and traffic insights for media outlets, contact exporting, scheduled follow-up emails, advanced email analytics, and the ability to track which pitches led to earned media coverage.
Semrush Enterprise is a separate product line for large organizations requiring custom limits, dedicated support, and tailored onboarding. Enterprise pricing is not published and requires contacting the Semrush sales team.
The Semrush App Center is a marketplace of third-party integrations and tools built on the Semrush platform, with individual apps priced separately by their developers.
Semrush offers both a permanent free tier and a time-limited trial for paid plans. The free account includes limited access to keyword research (10 queries per day), domain overview, site audit (100 pages), and a few other tools. It is enough to explore the interface but not sufficient for ongoing SEO work.
The 7-day free trial gives full access to either the Pro or Guru plan with no feature restrictions. A credit card is required to activate the trial, and it converts to a paid Semrush subscription automatically unless cancelled before the trial ends.
Semrush does not offer a lifetime deal or one-time purchase option. All plans are recurring subscriptions billed either monthly or annually. The platform has never offered a permanent license, so any third-party sites advertising a “Semrush lifetime deal” are not legitimate offers.
The listed Semrush price for each plan covers a single user seat. Every additional user costs extra, and the per-user fees vary by plan:
For a team of three on the Guru plan, the real cost of Semrush is $249.95 + $160 = $409.95/month, not the $249.95 headline price. This is the most common source of sticker shock when teams evaluate how much Semrush costs in practice.
Other potential add-on costs include:
There are no setup fees, implementation charges, or data migration costs on standard plans. The Business plan includes complimentary migration assistance from competing tools.
Comparing Semrush pricing against its closest competitors helps put the cost in context. Here is how the entry-level and mid-tier plans stack up across the four most popular SEO platforms:
| Feature | Semrush Pro | Ahrefs Lite | Moz Pro Standard | SE Ranking Essential |
|---|---|---|---|---|
| Monthly Price | $139.95 | $129 | Traffic analytics, daily trends, competitor monitoring | $65 |
| Annual Price (per month) | $117.33 | $108 | Industry overview, custom dashboards, advanced alerts | $52 |
| Projects/Sites | 5 | 5 | 3 | Unlimited |
| Keywords Tracked | 500 | 750 | 300 | 250 |
| Site Audit Pages | 100,000 | 10,000 | 25,000 | Varies |
| Content Tools | Guru+ only | All plans | All plans | Limited |
| AI Visibility | Add-on or Semrush One | Not available | Not available | Not available |
| PPC Research | Included | Not included | Not included | Included |
Semrush is not the cheapest option at any tier. SE Ranking costs roughly half the price for basic SEO tracking, while Moz Pro offers a lower entry point with fewer features. The Semrush vs Ahrefs pricing comparison is the closest matchup – Ahrefs Lite undercuts Semrush Pro by about $10/month, but Semrush includes PPC research and a larger site audit crawl at its base tier.
Where Semrush justifies its higher cost is breadth. No competitor offers the combination of SEO, PPC, social media, content marketing, local SEO, and AI Visibility tools under one account. If you would otherwise subscribe to two or three separate platforms, the total Semrush cost may actually be lower. For traffic analytics comparisons specifically, see our Semrush vs Similarweb breakdown.
The Pro plan at $139.95/month is the right starting point. Five projects and 500 tracked keywords cover most individual workflows. If you also want AI brand tracking, consider Semrush One Starter at $199/month for the bundled price advantage.
Freelancers who only need basic rank tracking and occasional keyword research may find the free tier sufficient to start.
Guru at $249.95/month or Semrush One Pro+ at $299/month fits most small teams. The deciding factor is whether you need AI Visibility. Remember to budget for additional user seats – two extra Guru users add $160/month to the base price.
If content creation is a core activity, Guru’s content marketing tools provide direct ROI through data-driven briefs and optimization scores.
Agencies managing client portfolios need the Business plan at $499.95/month for its 40-project capacity, white-label reporting, and API access. The Semrush agency pricing effectively requires Business tier since Pro and Guru lack the project limits and reporting features agencies need.
Semrush also offers an Agency Growth Kit add-on with lead generation tools and a client portal for agency-specific workflows.
Organizations tracking hundreds of keywords across dozens of markets should contact Semrush for custom enterprise pricing. The standard Business plan is often the starting point for enterprise negotiations, with custom limits on API calls, keyword tracking, and user seats.
Enterprise agreements typically include dedicated support, custom onboarding, and SLA guarantees.
Semrush is not cheap, and it is not trying to be. The platform positions itself as a comprehensive marketing suite rather than a single-purpose SEO tool, and the pricing reflects that scope. Whether the cost of Semrush is justified depends entirely on how many of its modules you actually use.
For a solo marketer or freelancer running a few client sites, the Pro plan at $139.95/month delivers strong value with its combination of keyword research, rank tracking, site auditing, and competitor analysis. You would need at least two separate subscriptions to replicate these features elsewhere.
For growing teams, Guru or Semrush One Pro+ provides the best balance of features per dollar. The content tools, historical data, and multi-location tracking add meaningful capability over Pro without the jump to Business-level pricing.
For agencies and larger operations, the Business plan’s 40-project capacity, API access, and Share of Voice metrics address needs that lower tiers simply cannot. The Semrush agency pricing at this level is competitive when you factor in the reporting, white-labeling, and client management features included.
The bottom line: start with the lowest tier that covers your project count and feature requirements. Use the 7-day trial to validate the tools before committing, and consider annual billing to save 17% once you have confirmed Semrush fits your workflow.
Semrush costs $139.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business on the SEO Classic plans. Semrush One bundles start at $199/month for Starter, $299/month for Pro+, and $549/month for Advanced. Annual billing reduces these prices by approximately 17%.
Semrush pricing reflects the platform\’s breadth. Unlike single-purpose SEO tools, Semrush includes keyword research, site audit, rank tracking, PPC research, content marketing, social media management, and AI Visibility in one ecosystem. The cost of Semrush is higher per-tool, but the total investment may be lower than subscribing to multiple specialized platforms.
Semrush offers both. The free account provides limited daily access to keyword research, site audit (100 pages), and domain overview. Paid plans unlock full functionality, higher limits, and features like position tracking, competitor analysis, and content tools. A 7-day free trial is available on Pro and Guru plans.
The cheapest Semrush subscription with meaningful features is the Social Base toolkit at $20/month. For full SEO capabilities, the Pro plan at $139.95/month is the lowest-cost option. The My Reports Suite at $10/month covers reporting only and does not include SEO tools.
Semrush does not publicly list nonprofit or education pricing on its website. However, the company has offered special rates for educational institutions and qualifying nonprofit organizations in the past. Contact the Semrush sales team directly to inquire about eligibility for discounted Semrush nonprofit pricing.
Yes. You can upgrade or downgrade your Semrush subscription at any time from the account settings. Upgrades take effect immediately, and downgrades apply at the next billing cycle. Semrush also offers a 7-day money-back guarantee for new subscriptions if you decide the plan does not meet your needs.
Semrush has adjusted its pricing structure several times over the past few years. The most significant recent change was the introduction of Semrush One bundles, which added AI Visibility features at a premium over the legacy SEO Classic plans. The core Pro, Guru, and Business plan prices have remained relatively stable, though periodic adjustments of a few dollars per month have occurred.
Semrush Pro ($139.95/month) is roughly $10/month more expensive than Ahrefs Lite ($129/month). At the mid tier, Semrush Guru ($249.95/month) costs more than Ahrefs Standard ($249/month) by under a dollar. Semrush includes PPC research and a broader toolset at every tier, while Ahrefs offers stronger backlink data. The right choice depends on whether you need SEO-only tools or a wider marketing platform.
If you hit your plan\’s project or keyword tracking limit, you will need to upgrade to the next tier or remove existing projects to make room. For API and reporting limits, Semrush shows usage warnings before you hit the cap. Exceeding daily report limits pauses additional queries until the next day rather than incurring overage charges.
The Semrush API pricing is effectively $499.95/month since API access is only available on the Business plan. If you need to pull Semrush data into custom dashboards, internal reporting tools, or client platforms, the Business plan is the only option. For teams that rely heavily on automated data workflows, the API access alone can justify the cost difference from Guru.
Most plans include 1 user, with additional users priced between $20–$100/month, depending on the toolkit and plan. User management and view-only access are available for teams.
Yes, you can cancel, upgrade, or downgrade your subscription anytime, unless you’re under a custom enterprise agreement. There’s also a 7-day money-back guarantee for new sign-ups.
Yes, the SEO Pro plan ($139.95/month) and Social Base plan ($20/month) are ideal for small businesses. You can scale up later by adding more toolkits or users as your needs grow.
Yes. With its modular, use-what-you-need pricing model, Semrush allows professionals and businesses to scale SEO, content, and PPC operations affordably. It’s built for ROI, especially when you combine toolkits based on your workflow.
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