WooCommerce

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WooCommerce Review

8.3/10 (Tekpon Score)
Product is rated as #11 in category E-Commerce
WooCommerce is a well-known open-source plugin for WordPress, designed especially for online shops and the e-commerce industry. The product was launched in 2011 and had been using since then to create beautiful and powerful online shops that blend content and commerce. Next time you see a nice e-shop, think that over 30% of the global online shops are using WooCommerce.
UI/UX
8
Ease of Use
8.5
Value for Money
7.5
Features
9.5
Customer Support
8
PROS:
  • 100% customizable
  • Optimal security
  • Many payments option
  • Quick setup
  • Official extension library
  • Developer friendly documentation
CONS:
  • Potential coding conflicts
  • Lack of support
  • Can be costly

Videos: WooCommerce

 WooCommerce Review


With things going online more and more, you will need the best tools from the market to make the transition and open your first online shop. Or maybe improve the one that you already have. Do not worry; technology is evolving every day, and for all your needs you have, there is a solution.

WooCommerce is one of those solutions for e-commerce businesses. Selling online is not that easy because you do not directly approach your customers, but you can build this approach from interacting with the website.


What is WooCommerce?

WooCommerce and WordPress are the most powerful couple in the e-commerce industry. The tool offers you flexibility and total freedom regarding design and any change you want to make for your online shop because it is open source.

If you don’t know that already, an open-source is described as software with its source code open to everybody. This means that you can study the code, modify it, and improve it according to your needs. Leaving the code to be inspected by you, I can tell you that right now, I’m writing to you from a platform that is using WooCommerce and is giving us the possibility to take control of our products and content.

WooCommerce is not a website builder by itself or a tool that, once installed, is doing the job for you. The main functionality is to help you sell products and services once installed in WordPress. Yeah, I said before that these two are working together as a couple. WooCommerce is transforming your WordPress site into a fully operating online shop.

How to use WooCommerce with WordPress?

Before using WooCommerce, you must make sure that you have your domain name for the online shop and web hosting. And now, we are ready to embark on a new adventure called WordPress. After installing WordPress, you can directly add plugins.

And, now, make room for WooCommerce. Once activated, you can start building your online shop. Being an open-source plugin for WordPress, WooCommerce is free to download and easy to integrate into your online shop. What’s interesting about this WordPress plugin is the fact that you can add and configure it on your site all by yourself.

So. You have your domain, hosting, WordPress, and the WooCommerce plugin installed. What’s next? You have to configure settings with the following four pages – Shop, Cart, Checkout, My account. These pages are essential for any online store and can be managed from your admin dashboard.

The next step is to add more information about your shop, details like address, currency, product units, and product dimension units. The last thing you’ve got to do is to choose the way customers can pay. WooCommerce supports PayPal, Stripe, Check, Bank transfer, and cash on delivery (COD) payment methods.

And, yes, your store is ready to be shown to your customers! Of course, this is not the only thing that WooCommerce is good at. You can add products, edit their content, keep the inventory for all your products, manage stock, shipping information, and attributes. If you need something more detailed, you can find on their website a WooCommerce new store owner guide, where you will find everything to know to start the business.

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WooCommerce Integration

WooCommerce can be integrated with many apps from the market if you want more from your online store. This process between two software comes down to bringing together each one’s resources and capabilities. So, with what apps can we integrate WooCommerce? Many of them, approximately 147. Probably, at this moment, while you are reading this, the number is growing. Let see the most popular tools integrated with WooCommerce and how each one will help your e-commerce business.

WooCommerce eBay integration

The eBay integration with WooCommerce allows you to ease and automates selling your products on the eBay marketplace.  Also, you can manage multiple stores on eBay using one API. This WooCommerce integration will gain you time and energy, and you can focus on other tasks.

It is well-known that eBay is one of the biggest marketplaces today, popular primarily in U.S and U.K, and a platform where you want to sell your products. It has been on customers’ attention since 1995 and has gained the trust of both sellers and customers. But if you google more about eBay, you will find out what you need. Probably, you are asking how eBay integration on WooCommerce is working and why do you need this.

You can control all your products from the eBay store and move them to WooCommerce, managing them with the help of a centralized panel. What features do you have? Firstly, you can order products through bulk actions like product upload and details like price, variants, features, offers, or update offers and prices. You can also remove or add products to your shop.

Moreover, with this integration, you will be able to centralize and manage your inventory much better. The plugin will sync your list while you are selling. Also, you can control your shipment. Additionally, you can handle more than one account from one integration.

eBay integration with WooCommerce will help you organize your products’ details and keep more explicit evidence of them.

WooCommerce Amazon integration

Another interesting plugin that may be of interest to sellers is the WooCommerce Amazon integration. This plugin will allow you to sell your products much easier on the Amazon marketplace. But you have to make sure that you are using WooCommerce version 3.0 or higher.

How do you connect WooCommerce to Amazon?

The installation on WordPress is effortless, and all you have to do is yo select your products from your WooCommerce, and they will be upload directly to Amazon Marketplace. Thi integration works as a marketplace listing tool and a fully-featured solution with real-time inventory, pricing sync straight from WooCommerce. WooCommerce Amazon Integration, available in Store Manager, is a great tool to use for your store with the most significant online retailer to increase your sellings and customer base.

How do you connect WooCommerce with Facebook?

Boost your sales by syncing your WooCommerce products with a Facebook page!  Install this free extension and follow the steps to connect your store to Facebook. This extension helps you grow your online shop and connect with your customers. Moreover, you can sync your WooCommerce products to a Facebook store to drive traffic back to your website or create ads for them. These ads can be bought directly on WooCommerce, and you can design your ad, set a target, and pay for them. Another exciting aspect is that you can engage with your customers by using Facebook Messenger.

Download Facebook for WooCommerce, install it through your WordPress dashboard, and get connected in a few steps!

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WooCommerce Features

When you are about to integrate a new tool into your business or personal life, probably you’re interested in what it can do for you. And features. And Thank God, WooCommerce is full of features, and they are developing more with every discovered need. With WooCommerce, things are more complicated in the right way.

The open-source offers feature in a Core and the Extensions. Once installed in WordPress, the plugin comes with all the core features you need to start selling. However, if you want more advanced characteristics, you can add some, but you have to pay for them.

Check out the WooCommerce feature list! At least, the most important of them.


  • WordPress Integration

WooCommerce was built primarily to work with WordPress. As a result, the values that are useful for WordPress works in the same way for WooCommerce. This feature helps you build a full online shop and customize the design and make it more manageable.

  • Open Source

Another excellent value that WooCommerce brings to your online shop is that it is an open-source plugin managed on GitHub. This means the code is open for everyone and can be modified. This way, a custom WordPress can easily collaborate and build a robust platform that powers millions of e-commerce stores.

  • Flexibility

The e-commerce industry has been growing so much lately that you can find all sorts of online shops. Some of them are selling physical products; others are offering virtual products and services. WooCommerce comes as an easy solution for all merchants that want a customizable platform for their shop.

Flexibility is one of the main attributes of WooCommerce because you don’t have to be a geek to make your online shop looks friendly and professional. You can edit and customize the theme, your store identity, layout and design, and even payment methods.

  • Payment

One of the many characteristics you will enjoy about WooCommerce is how easily you can set up the payments. And that’s because it comes with in-built payment gateways that allow you to process payments through Stripe, Paypal, Credit Cards, Bank Transfer or Checks, and even money on delivery.

  • Extensions

When you’re building an e-commerce store, you need more than a simple website and your products. You will need to set up payments, shipping, and, of course, some marketing strategy. That’s why you will love WooCommerce; it comes with many extensions that will make all these needs much easier to manage. You will not believe this, but WooCommerce offers more than 400 extensions.

  •  Theme Options

I’m pretty sure that you want your store to have a unique design and be different from the other shops on the online market. With WooCommerce, you can choose the best theme for your website. In this way, you can deliver to your customers the most enjoyable user experience.

  • Simple & Robust

Although WooCommerce is a free platform, it’s not only for small businesses or beginners. Is for all kind of companies and it helps you build a professional e-store as you’ve dreamt. You can build an excellent store using only WooCommerce, and also professionalism. It comes with order tracking and customer engagement tools that allow you to do all sorts of things, like managing orders, updating delivery status, offering discounts, and much more. Therefore, WooCommerce comes with everything that is needed in a professional e-commerce store.

  • SEO Strategy

When you’re building your online shop, you have to know that you’re going to fight with the big ones, and you need all the optimization in the world to rank in Google. I’m sure you’ve heard about SEO, probably the scariest thing if you want to compete with the giants, or at least to be seen by your possible customers. If you’re going to build a successful online business, you need a robust SEO strategy. WooCommerce offers you the necessary tools to do it.

  • Managing Orders

Easy-peasy, lemon squeezy. WooCommerce interface is straightforward and intuitive when it comes to products. I think, never been so easy to manage your products, orders, and even shipments. Moreover, you can automate tax calculation and live shipping rates.

  • Marketing Tools integration

Besides your products, you have to know that you will need some marketing tools to grow your business. WooCommerce allows you to integrate your store with platforms like Google Analytics, Google Shopping, Facebook, or Mailchimp.

  • Documentation

Don’t worry. If you want to know something about how to do it, you have to know that WooCommerce comes with all sorts of documentation for features, extensions, API endpoint, major release, and so on. You can find all you need on their website.

  • Regional Customization

The world is infinitely more immense than we can imagine, and probably each merchant will be targeting buyers in a  different region. That’s why you’ll need a store that’s customized for them – in terms of currency or language. You can get to this with WooCommerce.

  • Sorting & Rating

One of the many great things that online shopping brings is filtering the products you want. Using WooCommerce, you will allow your customer to sort and filter the products by their popularity, size, rating, price, or any other thing related to your products. Not only that, but you can also show customer ratings and feedback directly on the product pages, with a “verified customer” mark.

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WooCommerce Pricing & Plans

Firstly, you have to understand that WooCommerce is an open-source plugin for WordPress, so it’s free to install and use its basic package. If you want a more advanced online shop and more features for your business, you have to drop some money.

Furthermore, you have to expect to spend some money on web hosting and all sorts of extensions that will help you run your e-store. The cost of WooCommerce depends on each extension. These extensions can range from free to $300 a month, but that depends on what you want from your WooCommerce site.

Secondly, if you want a different theme for your website or a customize design, you may have to pay for each feature. The same story, you have to pay. Otherwise, the price you want to spend on WooCommerce is up to you and your ideas.

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WooCommerce Alternatives

We are not here to tell you to buy this, but to help you do this yourself after reading our honest review. Of course, WooCommerce may not be the solution you need for your online store, not because it is not right, but because there is no chemistry between you two. It happens between people all the time, and it can also occur between a software product and a human being. Don’t worry; if you’re looking for WooCommerce alternatives, here is the perfect place.

We love to help people by giving them the chance to choose freely. Two important names are circulated in this industry: Magento and Shopify. Of course, there are many more, but we want to help you choose the best tool for your business. If you are still asking what is better than WooCommerce, we will respond. And we hope that you will know the best e-commerce platform to use for your online shop after this.

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WooCommerce Review Conclusions

So, let’s do a recap. WooCommerce is a useful open-source plugin created especially for WordPress and designed to help you build an online shop. It is ideal for beginners or developers who want to access the code and modify it to obtain the website’s wanted design. The plugin will also help you organize your products with an automated inventory, filtering the products for a better customer experience.

Moreover, this tool offers you a large variety of marketing tools that will help you grow your business and client engagement, SEO strategy, marketing emails, and all sorts of tools that you need to optimize an online shop. WooCommerce is worthy for every person who wants to build an e-store and doesn’t know about programming or coding. It is one of the most used and appreciated tools for opening and maintaining an online store.

Specification: WooCommerce

customer-type StartUps, Medium business, Small business
device-supported Desktops, Mobiles
features Documentation, Extensions, Flexibility, Managing Orders, Marketing Tools integration, Open Source, Regional Customization, SEO Strategy, Simple & Robust, Theme Options, WordPress Integration
integrated-with Amazon, eBay, Facebook, Google Analytics, Google Shopping, HubSpot, Mailchimp, Pinterest, WordPress, Zapier
languages English
price-range Custom, Free
pricing-model Custom, Free
works on Apple Mac OS, Windows
Ana-Maria Stanciuc

She likes to be called just Maria, and she's here to serve you the best reviews. To serve, cause in her spare time she's also a pastry chef. That's been said, for Maria, writing about technology is a piece of cake. Maria likes poetry, but unfortunately for this, there is not a tool yet. But for improving your content, there are lots. She is that type of human being that swims against the current and likes to promote quality in everything she does and writes. But she doesn't know how to swim in a Goddamn ocean. We all are ordinary people with everyday needs but different passions. What unites us is the interest in technology and the real desire to help people. And pets.

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