CleverTap Reviews

& Product Details

What is CleverTap?

CleverTap is a marketing automation platform that helps businesses engage and retain their customers through personalized and targeted messaging. The platform offers a wide range of features, including user segmentation, behavioral analytics, push notifications, email marketing, and in-app messaging.

This tool allows businesses to gather and analyze user data to create detailed customer profiles. This information enables businesses to segment their audience and deliver personalized messages and offers based on user behavior and preferences.

The platform’s advanced analytics capabilities provide insights into user engagement, conversion rates, and campaign performance, allowing businesses to optimize their marketing strategies and drive better results.

Additionally, it supports multi-channel communication, enabling businesses to reach their customers through various channels, including mobile apps, websites, email, and SMS.

Lastly, is a comprehensive marketing automation platform that empowers businesses to deliver personalized and targeted messages to their customers. Its advanced features and analytics help businesses improve customer engagement, retention, and ultimately, drive business growth.

Best For

User Retention Platform for High-Growth Mobile Apps

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
CleverTap
Located In
United States
Website
clevertap.com

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CleverTap Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

CleverTap has four plans, Basic that has a free trial and standard features, Growth, Advanced, and Enterprise. All of these plans are fully tailored for your needs. Contact their sales team to schedule a discussion, and find out which one suits you more.

CleverTap Features

AB Testing
Campaign Management
Drip Campaigns
Customizable CTAs
Customizable Branding
Drag & Drop
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Generation
ROI Tracking
Real Time Data
SMS Marketing
Template Management
Website Visitors Tracking
Workflow Management
Customizable Forms
Data Import/ Export

Additional Features

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
App Notifications
Automated Scheduling
Behavior Tracking
CRM
Campaign Analytics
Campaign Scheduling
Multi-Campaign
Multi-Channel Attribution
Campaign Segmentation
Campaign Tracking
Churn Management
Cohort Analysis
Communication Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Real Time Analytics
Real Time Monitoring
Customer Experience Management
Customer History
Multivariate Testing
Customer Journey Mapping
Customer Segmentationa
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Customizable Fields
Customizable Reports
Web Notifications
Website Analytics
Customizable Templates
Dashboard
Dynamic Content
Email Management
Engagement Tracking
Event Triggered Actions
Funnel Analysis
Geotargeting
In-App Events Tracking
Lead Nurturing
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Multi-Channel Communication
Multi-Channel Marketing
Notification Scheduling
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Notifications
Retention Tracking
Revenue Tracking
SMS Messaging
SMS Notifications
Segmentation
Social Marketing
Social Media Monitoring
Third Party Integrations
Trend Analysis
Uninstall Tracking

Additional Features Show Less Features

Global Buzz: CleverTap at a glance

4.6

Global Average Score

Score4.60/5

Reviews4,618

User Interface and Usability

Users appreciate CleverTap’s intuitive interface which simplifies setting up campaigns and analyzing data. It’s especially praised for its ease of use which facilitates quick learning and execution.
Customer Support

The customer support team at CleverTap is frequently commended for their responsiveness and helpfulness, assisting users efficiently through various stages of using the platform.
Real-Time Analytics and Engagement

The platform’s strength in providing real-time insights and analytics is a major highlight. Users value the ability to monitor user behavior and react promptly with targeted marketing actions.
Omnichannel Capabilities

CleverTap supports a wide range of channels for user engagement, including email, SMS, app notifications, and more, which allows for comprehensive marketing strategies.
Segmentation and Targeting

The platform offers powerful tools for segmenting users and personalizing outreach, which users find crucial for effective marketing and improving engagement rates.

Pricing Concerns

Several users find CleverTap to be expensive compared to other options in the market, particularly as data volume and usage increase.
Technical Glitches and Limitations

Issues such as slow data upload and download times, and some reported bugs in analytics and reporting features could detract from the user experience.
Limited Integration Options

While CleverTap integrates with many services, users have noted that integrations, especially for SMS and email providers, could be broader to enhance its utility without requiring third-party services.
Focus on Mobile Over Web

Some users feel that CleverTap focuses more on mobile applications, which might be limiting for businesses that are more web-centric.
Documentation and Learning Resources

Users have suggested that the documentation and educational resources could be more comprehensive and up-to-date to better support new and existing users.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.