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CleverTap Reviews

& Product Details

What is CleverTap?

CleverTap is a marketing automation platform that helps businesses engage and retain their customers through personalized and targeted messaging. The platform offers a wide range of features, including user segmentation, behavioral analytics, push notifications, email marketing, and in-app messaging.

This tool allows businesses to gather and analyze user data to create detailed customer profiles. This information enables businesses to segment their audience and deliver personalized messages and offers based on user behavior and preferences.

The platform’s advanced analytics capabilities provide insights into user engagement, conversion rates, and campaign performance, allowing businesses to optimize their marketing strategies and drive better results.

Additionally, it supports multi-channel communication, enabling businesses to reach their customers through various channels, including mobile apps, websites, email, and SMS.

Lastly, is a comprehensive marketing automation platform that empowers businesses to deliver personalized and targeted messages to their customers. Its advanced features and analytics help businesses improve customer engagement, retention, and ultimately, drive business growth.

Found in these Categories

Best For

User Retention Platform for High-Growth Mobile Apps
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

CleverTap has four plans, Basic that has a free trial and standard features, Growth, Advanced, and Enterprise. All of these plans are fully tailored for your needs. Contact their sales team to schedule a discussion, and find out which one suits you more.

  • AB Testing
  • Campaign Management
  • Drip Campaigns
  • Customizable CTAs
  • Customizable Branding
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • ROI Tracking
  • Real Time Data
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking
  • Workflow Management
  • Customizable Forms
  • Data Import/ Export

Additional Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Scheduling
  • Multi-Campaign
  • Multi-Channel Attribution
  • Campaign Segmentation
  • Campaign Tracking
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Real Time Analytics
  • Real Time Monitoring
  • Customer Experience Management
  • Customer History
  • Multivariate Testing
  • Customer Journey Mapping
  • Customer Segmentationa
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Customizable Fields
  • Customizable Reports
  • Web Notifications
  • Website Analytics
  • Customizable Templates
  • Dashboard
  • Dynamic Content
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geotargeting
  • In-App Events Tracking
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • Real Time Notifications
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • SMS Notifications
  • Segmentation
  • Social Marketing
  • Social Media Monitoring
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking


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Global Average Score
  • User Interface and Usability

    Users appreciate CleverTap’s intuitive interface which simplifies setting up campaigns and analyzing data. It’s especially praised for its ease of use which facilitates quick learning and execution.

  • Customer Support

    The customer support team at CleverTap is frequently commended for their responsiveness and helpfulness, assisting users efficiently through various stages of using the platform​.

  • Real-Time Analytics and Engagement

    The platform’s strength in providing real-time insights and analytics is a major highlight. Users value the ability to monitor user behavior and react promptly with targeted marketing actions.

  • Omnichannel Capabilities

    CleverTap supports a wide range of channels for user engagement, including email, SMS, app notifications, and more, which allows for comprehensive marketing strategies​.

  • Segmentation and Targeting

    The platform offers powerful tools for segmenting users and personalizing outreach, which users find crucial for effective marketing and improving engagement rates​.

  • Pricing Concerns

    Several users find CleverTap to be expensive compared to other options in the market, particularly as data volume and usage increase​.

  • Technical Glitches and Limitations

    Issues such as slow data upload and download times, and some reported bugs in analytics and reporting features could detract from the user experience.

  • Limited Integration Options

    While CleverTap integrates with many services, users have noted that integrations, especially for SMS and email providers, could be broader to enhance its utility without requiring third-party services​.

  • Focus on Mobile Over Web

    Some users feel that CleverTap focuses more on mobile applications, which might be limiting for businesses that are more web-centric​.

  • Documentation and Learning Resources

    Users have suggested that the documentation and educational resources could be more comprehensive and up-to-date to better support new and existing users​.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

Tell us your opinion about CleverTap and help others.


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