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Google Cloud

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Google Cloud Pricing

Google Cloud offers flexible and transparent pricing to suit businesses of all sizes, from startups to enterprises. With options including a free tier, pay-as-you-go model, sustained use discounts, and committed use contracts, Google Cloud ensures cost-efficiency and scalability.

Key services like Compute Engine, Cloud Storage, BigQuery, and Kubernetes Engine are covered, with detailed cost management tools available.

By leveraging Google Cloud’s pricing calculators and optimization strategies, businesses can effectively manage expenses and maximize their cloud investment.

Google Cloud Plans

Free Tier

Free
  • $300 in free credit for new customers
  • 20+ products with free tier
  • Compute Engine: 1 f1-micro instance per month
  • Cloud Storage: 5 GB of regional storage
  • BigQuery: 1 TB of queries per month
  • Cloud Functions: 2 million invocations per month
  • Google Kubernetes Engine: Free management for one zonal cluster
  • Cloud Pub/Sub: 10 GB of messages per month

Pay-As-You-Go

$0.04019148
/vCPU hour
  • e2-micro: $0.0076 per hour
  • n1-standard-1: $0.0475 per hour
  • n2-standard-2: $0.0632 per hour
  • Preemptible VMs: Up to 80% discount on standard VMs
  • NVIDIA Tesla K80: $0.45 per hour
  • NVIDIA Tesla P100: $1.46 per hour
  • NVIDIA Tesla V100: $2.48 per hour
  • Standard Storage: $0.020 per GB per month
  • Nearline Storage: $0.010 per GB per month
  • Coldline Storage: $0.004 per GB per month
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Google Cloud Pricing Overview

Google Cloud offers a flexible pricing structure, allowing businesses of all sizes to choose the right model for their workloads. Whether you’re a startup looking to explore cloud services or an enterprise scaling operations, understanding Google Cloud’s pricing is essential for managing costs effectively.

Google Cloud Products

Key pricing models include:

  • Google Cloud Free Tier: A great option for those new to the platform.
  • Pay-as-you-go: Ideal for businesses with fluctuating demands.
  • Sustained Use Discounts: Automatically applied for continuous usage.
  • Committed Use Discounts: Offers large savings for long-term commitments.

Google Cloud Free Tier & Free Trial

The Free Tier is Google Cloud’s introductory program, designed to help users explore services at no cost. It includes:

90-Day, $300 Free Trial

New users can access $300 worth of Google Cloud credits, valid for 90 days. This trial includes most services but excludes certain premium resources like GPUs and high-memory instances.

  • Credits: New customers receive $300 in free credits to use on any Google Cloud services.
  • Validity: The credits are valid for 12 months from the date of activation.
  • Usage: These credits can be applied to any Google Cloud services, including computing, storage, and machine learning.

Free Tier products

The Free Tier products offer limited usage of certain Google Cloud services without any cost. This is ideal for low-usage applications or for developers who want to test the platform over an extended period. Key services included are:

  • Compute Engine: 1 f1-micro instance per month
  • Cloud Storage: 5 GB of regional storage
  • BigQuery: 1 TB of queries per month
  • Cloud Functions: 2 million invocations per month
  • Google Kubernetes Engine: Free management for one zonal cluster
  • Cloud Pub/Sub: 10 GB of messages per month

…and more.

This free program enables users to try services risk-free and assess which tools best meet their business needs.

BigQuery Cost Optimization: Select Queries

Google Maps Platform Credits

Google Maps Platform users receive a recurring $200 monthly credit for each Maps-related Cloud Billing account. This helps offset costs for Maps, Routes, and Places services.

Program Coverage and Restrictions

Free Trial credits cover most Google Cloud resources but exclude actions like adding GPUs, requesting quota increases, and creating specific types of VM instances. The Free Tier provides ongoing access to limited resources across various services, which are not charged against Free Trial credits.

Google Cloud’s Free Program, comprising the 90-day Free Trial and ongoing Free Tier, offers a risk-free way to explore and utilize its cloud services. With tools for cost estimation and management, users can effectively control expenses while benefiting from Google Cloud’s robust infrastructure. Whether you’re a new user looking to test the waters or an established business aiming to explore new innovations, Google Cloud’s Free Program provides a valuable starting point.

Pay-As-You-Go

Google Cloud’s Pay-as-you-go pricing model ensures that you only pay for the resources you actually use. This flexible pricing scheme suits businesses with dynamic workloads, as it charges by the second for services like compute and storage.

Example Pricing:

Compute Engine (VMs)

  • e2-micro: $0.0076 per hour
  • n2-standard-2: $0.0632 per hour

Cloud Storage

  • Standard Storage: $0.020 per GB per month
  • Nearline Storage: $0.010 per GB per month

Google Cloud VPS Pricing

  • Compute instances suitable for VPS start at $0.0475 per hour for n1-standard-1.

For those considering Google Cloud as a VPS (Virtual Private Server) solution, the cost largely depends on the type of instance you select, such as the n1-standard-1 or e2-micro configurations. These are affordable for small projects or low-traffic websites.

Sustained Use Discounts

To help reduce costs for continuous usage, Google Cloud offers Sustained Use Discounts. This discount model applies automatically when certain resources (like Compute Engine) are used for more than 25% of the billing month. Discounts can reach up to 30% depending on the duration of resource use.

For example:

  • Use Compute Engine for the entire month, and Google Cloud will apply the discount automatically, reducing costs without any action required on your part.

Committed Use Contracts

For companies with predictable resource needs, Committed Use Contracts offer deep discounts (up to 57% off) in exchange for a one- or three-year commitment. This pricing model is beneficial for workloads that remain consistent over time.

How Committed Use Works:

  • Choose a service (e.g., Compute, BigQuery) and commit to a usage level for one or three years.
  • Google provides substantial savings, making it more affordable than pay-as-you-go for long-term projects.

Google Cloud Pricing Calculator

One of the most helpful tools provided by Google is the Google Cloud Pricing Calculator. This allows businesses to estimate their monthly costs based on the services they plan to use. It offers granular control, enabling users to input details about the amount of compute, storage, and network resources they expect to consume.

Google Cloud Pricing Calculator

For example, if you’re planning to use Google Cloud for storage:

  • Enter the expected amount of data and type of storage (e.g., Standard, Nearline, or Coldline).
  • The calculator will provide an estimated monthly cost, helping you budget effectively.

Google Cloud Pricing by Service

Google Cloud offers a diverse range of services, each with distinct pricing models based on usage, performance, and storage needs. This section explores the costs of popular services like Compute Engine, App Engine, Kubernetes Engine, Cloud Functions, and storage solutions like Persistent Disk and Cloud Bigtable. It also covers networking options such as Virtual Private Cloud and Content Delivery Network.

Understanding these pricing structures helps businesses select cost-efficient configurations that align with their workload demands and budget.

Google Cloud Pricing for Computing Services

Let’s have a look at Google Cloud Pricing for some of its popular computing services.

Google Cloud Compute Engine Pricing

The cost of Compute Engine services varies depending on the type of instance. Below are some common configurations:

  • n1-standard-1: $0.0475 per hour, suitable for small-scale applications.
  • n2-standard-2: $0.0632 per hour, for medium workloads.
  • Preemptible VMs: Up to 80% discount, ideal for temporary, fault-tolerant tasks.

Google Cloud’s Compute Engine is an Infrastructure-as-a-Service (IaaS) that allows businesses to run workloads on Google’s infrastructure using customizable virtual machines (VMs). Pricing is largely determined by the VM type and duration of use.

For example, the n1-standard-1 instance costs around $0.10 per hour in the U.S., while high-memory options like n1-highmem-2 can cost approximately $0.20 per hour.

Additional features such as disk storage, network usage, and services like load balancing incur extra fees.

Preemptible VMs provide significant savings but may be interrupted if Google Cloud needs the resources for other purposes.

Google Cloud App Engine Pricing

Google Cloud’s App Engine is a Platform-as-a-Service (PaaS) that allows developers to build and host web applications while handling all infrastructure management. It uses a pay-per-use pricing model, where costs depend on factors like instance hours, network egress, and storage.

In the standard environment, the smallest instance, F1, costs approximately $0.05 per hour, while larger instances like B4 are priced around $0.22 per hour.

App Engine also offers a free tier, with up to 28 free instance hours per day for basic usage.

Google Kubernetes Engine

Google Kubernetes Engine (GKE) is a managed service for running containerized applications using Kubernetes, an open-source platform created by Google.

Pricing includes both Compute Engine costs for worker nodes and a management fee for Kubernetes master nodes, which is about $0.10 per cluster per hour (waived for the first cluster in each zone).

Cloud Functions

Cloud Functions, a Function-as-a-Service (FaaS), charges based on invocations, compute time, and network egress.

The first 2 million invocations per month are free, with additional invocations costing $0.40 per million. Compute time is priced per GB-second.

Google Cloud Pricing for Storage Solutions

Storage plays a significant role in cloud expenses. Let’s explore the pricing of key Google Cloud storage solutions including Cloud Storage, Persistent Disk, Cloud Bigtable, and Cloud SQL. Each service offers different pricing models based on usage, performance, and data retention requirements, allowing businesses to select the most cost-efficient option depending on their storage needs and access patterns.

Understanding the cost structure of these solutions is essential for optimizing cloud storage expenses.

Google Cloud Storage Pricing

Cloud Storage is Google’s scalable and reliable object storage service. Pricing is based on the amount of data stored and the network resources used for transferring that data. There are multiple storage classes, each with different costs:

  • Standard Storage: $0.020 per GB per month, ideal for frequently accessed data.
  • Nearline Storage: $0.010 per GB per month, suitable for infrequently accessed data.
  • Coldline Storage: $0.004 per GB per month, great for long-term storage.
  • Archive Storage: $0.0012 per GB per month, for data that is rarely accessed.

To optimize costs, it’s important to understand your data access frequency and choose the appropriate storage class accordingly.

Persistent Disk

Persistent Disk is Google Cloud’s block storage solution designed for applications that need fast read and write speeds on large datasets. Pricing is based on the disk’s provisioned size, with two main types:

  • SSD (Solid-State Drives): Starting at $0.187 per GB/month
  • HDD (Hard Disk Drives): Starting at $0.044 per GB/month

You are charged for the entire provisioned size, even if it’s not fully used. Additional costs may include snapshot storage and network egress fees.

Cloud Bigtable

Cloud Bigtable is Google’s NoSQL database service designed for large-scale data handling, from single-row transactions to petabytes of data.

Pricing is determined by the number of nodes in your cluster, the amount of storage, and network egress. For instance, each node in the U.S. costs $0.72 per hour, and storage is $0.19 per GB-month. Additional fees may apply for storage beyond the free node allocation, network usage, and backups.

It’s important to assess your workload to accurately estimate costs.

Cloud SQL

Cloud SQL is Google’s fully managed relational database service that supports MySQL, PostgreSQL, and SQL Server. Pricing depends on several factors, including the database engine, instance type (shared or dedicated), and region.

For example, a MySQL instance in the U.S. starts at $0.0122 per hour. Additional costs include storage, networking, automatic backups, and replicas, which are billed separately.

The final cost varies depending on resource allocation and specific usage requirements.

Google Cloud Pricing for Networking

Virtual Private Cloud

Google Cloud’s Virtual Private Cloud (VPC) offers a secure, private network for cloud resources. While VPC itself is free, costs arise from the resources you run, like VMs, and data transfer.

Ingress data (incoming) is free, but egress data (outgoing) incurs charges based on destination. For instance, transferring data between zones in the same region costs $0.01 per GB, while regional transfers vary, such as $0.02 per GB in Europe.

Transferring data to the internet or another provider costs $0.045 to $0.085 per GB.

Content Delivery Network

Google Cloud’s Content Delivery Network (CDN) speeds up content delivery by distributing data across cache servers globally. CDN pricing is based on cache fill (data sent from origin servers to the CDN) and cache egress (data delivered to users).

In North America, cache egress starts at $0.20 per GB, and cache fill starts at $0.04 per GB, with rates decreasing as usage grows.

To use Cloud CDN, HTTP(S) Load Balancing is required, costing $0.0075 per 10,000 requests. Storage and compute resources are billed separately.

Cost Management Tools and Best Practices

Google Cloud provides several tools to help manage and reduce costs:

  • Billing Reports: Get detailed insights into your spending across services.
  • Budgets and Alerts: Set budget limits and receive alerts when you approach or exceed them.
  • Cost Allocation: Allocate spending by department or project for better financial control.

Organizing Your Resources for Cost Management on GCP (Cloud Next '19)

Cost Optimization Strategies

Here are some best practices for optimizing your Google Cloud costs:

  • Right-size resources: Regularly monitor usage and adjust resource allocations.
  • Leverage Preemptible VMs: Ideal for workloads that can tolerate interruptions.
  • Choose the right storage class: Avoid overpaying by selecting the appropriate storage type for your data.
  • Use Committed Use Contracts: Save up to 57% by committing to long-term usage.

Google Cloud Pricing Summary

Google Cloud’s pricing structure is designed to offer flexibility, transparency, and cost savings to businesses of all sizes. Whether you are just starting with the 12-month free trial and Always Free tier, or you require more advanced features with pay-as-you-go pricing, sustained use discounts, or committed use contracts, Google Cloud provides a comprehensive set of options to meet your needs.

By leveraging Google Cloud’s pricing calculators and cost management tools, businesses can effectively plan and control their cloud expenses, ensuring they only pay for what they use. For those with predictable workloads, committed use contracts offer an excellent way to achieve significant savings. With a range of cost optimization strategies, Google Cloud empowers users to maximize their budget and achieve more with their cloud investment.

Yes, Google Cloud offers a free tier with limited access to many services and a $300 credit for new users, valid for the first 90 days.

The cost depends on your usage. Google Cloud operates on a pay-as-you-go model, meaning you only pay for what you use, which can be as low as a few dollars a month or significantly higher for large enterprises.

Google Cloud can be perceived as expensive because it offers high-performance infrastructure with enterprise-level features. However, discounts such as Sustained Use and Committed Use can significantly reduce costs.

The free tier lasts indefinitely for certain services, and new users get $300 in credits for the first 90 days.

Pricing for 100GB of standard storage on Google Cloud typically starts at around $2.60 per month, but this can vary based on the data\’s location and usage patterns.

Google Cloud\’s costs vary based on usage, with no upfront costs. It utilizes a pay-as-you-go model, meaning you pay only for the compute resources you use, with various pricing plans available for different services and resources.

Google Cloud storage pricing varies by the storage class (Standard, Nearline, Coldline, Archive, and Regional) and usage (storage amount, operations, and data retrieval). For standard multi-regional storage, costs start from approximately $0.026 per GB per month. These costs can change based on data retrieval rates and operational use.

For a basic VPS setup using Google Cloud, pricing starts at $0.0475 per hour for an n1-standard-1 instance.

Authors

Ana Maria Constantin

Writer

Ana Maria Constantin

CMO @ Tekpon
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Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.
Ana Maria Stanciuc

Editor

Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.

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