HighLevel Pricing Reviews for 2025

HighLevel Pricing Review (2025): Is It Worth the Cost?

Software costs are rising across every industry, and marketing platforms are no exception. Agencies, consultants, and small businesses often find themselves juggling multiple subscriptions: one tool for CRM, another for landing pages, a different one for scheduling, and maybe even another for client reporting.

HighLevel positions itself as a solution to this problem: an all-in-one marketing automation and CRM platform designed for marketers and agencies who want to manage leads, automate workflows, and scale client operations without paying for 5–6 different tools.

But how much does HighLevel cost in 2025, and is it a better investment than competitors like HubSpot, Vendr, or ClickFunnels? In this review, we break down HighLevel pricing plans, compare features, explain who each plan is best for, and analyze whether it’s worth the investment.

📌 Quick Summary

HighLevel pricing is straightforward:

Both plans come with unlimited users and contacts, which is rare in the CRM and marketing automation space.

🧾 HighLevel Pricing Overview

👉 Both plans include a 14-day free trial with no contracts

👥 Who Each Plan Is For

⭐ Starter – $97/month

The Starter plan is ideal for individual business owners or small teams who need core CRM and marketing tools without paying for extras they don’t use.

✅ Use case: A fitness coach who needs a booking system, lead capture forms, and client pipelines but doesn’t manage multiple client accounts.

✅ Use case: A local real estate agent who wants to centralize contacts, automate follow-ups, and build landing pages without hiring developers.

💡 The key limitation: You can only create up to three sub-accounts, so it’s not practical if you plan to manage multiple client businesses.

🚀 Unlimited – $297/month

The Unlimited plan is designed for marketing agencies, consultants, or businesses that manage client portfolios.

✅ Use case: A digital marketing agency that runs campaigns for 10+ clients and wants each client to have its own dashboard.

✅ Use case: A SaaS consultant offering white-labeled client portals where businesses can log in under a branded app.

💡 The big advantage: Unlimited sub-accounts means you can onboard unlimited client businesses under one monthly fee. This makes HighLevel extremely cost-effective for scaling agencies.

🔧 Feature Breakdown

Here’s what you get at each level:

Starter ($97/month)

Unlimited ($297/month)

Everything in Starter, plus:

👉 The difference comes down to scale and customization. If you’re an agency or consultant managing multiple clients, the Unlimited plan is worth the upgrade.

🎁 Free Trial & Discounts

HighLevel offers a 14-day free trial on both plans. During this trial, you get access to all features with no limitations. This makes it easy to test workflows, automation, and integrations before committing.

💡 Many agencies start with the free trial, then upgrade to Unlimited once they begin onboarding multiple clients.

🔍 HighLevel vs Competitors

When comparing HighLevel pricing to alternatives, here’s how it stacks up:

ActiveCampaign

HubSpot

ClickFunnels

Keap

💡 Use-Case Examples

Freelance Marketer

Digital Marketing Agency

Consultant or Coach

Growing Startup

📝 Final Takeaway

HighLevel pricing is refreshingly simple in a crowded SaaS market where costs often scale with users and contacts.

Compared to alternatives like HubSpot, ClickFunnels, or Vendr, HighLevel provides far greater value for growing businesses and agencies. Its flat-rate pricing model, combined with unlimited users and contacts, makes it highly scalable and predictable for budgeting.

If you’re asking, “How much does HighLevel cost?”, the answer is simple: $97 or $297 per month. The real question is, which plan matches your growth stage? For most agencies, Unlimited is the smarter investment.