Hotjar
Hotjar Pricing
Hotjar offers versatile pricing plans across its Observe, Ask, and Engage tools, each catering to diverse needs with various features. Customizable packages and discounts, including special offers for nonprofits, enhance its appeal.
The availability of free trials and basic free plans allows users to explore Hotjar’s capabilities, making it a cost-effective solution for various businesses.
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Detailed Overview of Hotjar Pricing
Hotjar pricing offers a comprehensive suite of tools – Observe, Ask, and Engage, each designed to optimize user experience and revenue. “Observe” allows for user interaction visualization. “Ask” facilitates gathering feedback and conducting surveys. “Engage” enables connecting with customers through user interviews.
Each tool offers a range of plans with varying features, ensuring flexibility and scalability for diverse user needs.
Hotjar Observe Pricing Plans
Hotjar offers a variety of plans for the Observe tool, each designed to cater to different user needs and preferences. The plans available are:
Basic Plan
The free plan includes 35 tracked sessions per day and 20 responses per month. You will have access to unlimited heatmaps and recordings of user sessions. Additionally, you can create and store up to 3 surveys and 3 feedback widgets with unlimited questions.
Plus Plan
The Plus Plan costs $39 per month or $32 if paid annually. It provides the ability to track up to 100 sessions per day and send 250 responses each month. It includes all the features of the Basic Plan, as well as additional capabilities like data filtering and segmentation and an Events API for tracking custom user actions.
Business Plan
For businesses and websites on the rise, the Business Plan starts at $99 per month (or $80 if paid annually). It offers tracked sessions starting from 500 per day, with response rates ranging from 500 to 100k per month, based on the user’s selection.
This plan comes with all the features of the Plus Plan. Also, it includes additional functionalities such as the Identify API, tracking of frustration and confusion signals, custom-built integrations, and the option to remove Hotjar branding.
Scale Plan
The Scale Plan is for large companies and websites. It starts at $213 per month (or $171 if paid yearly) and offers tracked sessions starting from 500 per day. The user can select the number of responses they need, ranging from 500 to 1M per month.
This plan includes all the features of the Business Plan, along with additional advanced features like funnels, trends, console tracking, Hotjar API, SAML single sign-on (SSO), a dedicated customer success manager, and priority support.
Hotjar Ask Pricing Plans
Hotjar offers four distinct Ask Pricing Plans:
- Basic Plan: This plan provides an entry point for users to experience the essentials of Ask at a price of $0 forever. It lets you create and store up to 3 surveys and feedback widgets and also includes features such as Hotjar AI for Surveys. You can get up to 20 monthly responses with this plan, making it perfect for those who need basic survey functionality.
- Plus Plan: For teams seeking more responses and features, the Plus Plan is available at $59 per month. This plan includes up to 250 monthly responses and additional features like unlimited surveys, feedback widgets, and Events API.
- Business Plan: For growing companies, this plan costs $79/month and includes 500 monthly responses. It also offers advanced features such as AI-powered sentiment analysis, Identify API, and branding customization.
- Scale Plan: The Scale Plan costs $159 per month and includes 500 monthly responses, as well as advanced features such as Hotjar API, Webhooks, SAML single sign-on (SSO), and a dedicated customer success manager.
All Ask plans come with unlimited team members, 365-day data storage, and a 30-day money-back guarantee. Also, Hotjar offers a 20% discount on annual payments and a bundle discount for subscribing to multiple tools.
Hotjar Engage Pricing Plans
Hotjar Engage automates moderated user interviews for seamless user research.
Basic Plan
The Basic Plan of Hotjar Engage is available at a perpetual price of $0, offering up to 5 interviews per month. This plan includes 1 free interview from the Hotjar participant pool (including $20 compensation), up to 30-minute interview duration, 1 co-moderator per interview, 1 spectator per interview, and a recording retention of 2 weeks.
Plus Plan
Moving up, the Plus Plan is priced at $350 per month ($280/month with annual billing) and allows up to 15 interviews each month. Adding up to 5 interviews per month from the Hotjar participant pool, rewarding participants up to $50 per interview, and extending the recording retention to 2 years is included in the plan, along with everything in the Basic Plan.
Business Plan
For growing teams, the Business Plan is available at $550 per month ($440/month with annual billing), facilitating up to 30 interviews monthly. The plan includes all the features of the Plus plan and also allows up to 10 interviews per month from the Hotjar participant pool. These interviews can last up to 60 minutes. Also, participants can get a reward of up to $100 per interview.
Additionally, there are provisions for 2 co-moderators and 2 spectators per interview.
Scale Plan
Lastly, the Scale Plan is best for those who need extensive user research. This plan is customizable, with pricing based on your needs, and offers up to 60 interviews per month. It includes up to 20 interviews per month from the Hotjar participant pool, and you can conduct interviews that last up to 120 minutes.
Participants can receive rewards up to $150 per interview, and you can have up to 4 co-moderators and 10 spectators per interview. Additionally, this plan includes a dedicated customer success manager, SAML single sign-on (SSO), and full access to every feature available in Hotjar Engage.
Additional Information
- Participant Compensation: Participants are compensated directly through Engage, with compensation ranging from 15 to 150 EUR/USD depending on the plan. This compensation is charged separately and includes an 8% service fee.
- Free Trial: While there is no free trial for Engage, users can sign up for the free Basic plan to explore the tool.
- Yearly Plans & Bundle Discounts: Hotjar offers a 20% discount on annual payments and potential bundle discounts for purchasing plans from Engage, Observe, and Ask.
All Engage plans come with unlimited team members and a 30-day money-back guarantee. Subscribing to any Engage plan also grants access to Observe and Ask Basic.
Hotjar Custom Packages
Hotjar offers customizable packages tailored to meet the unique needs of users, ensuring a comprehensive view of user interactions and feedback. These custom packages allow users to combine features from Hotjar’s Observe, Ask, and Engage tools, providing flexibility and adaptability.
Additionally, Hotjar offers discounts for yearly payments, allowing users to save 20% on their subscriptions, enhancing the cost-effectiveness of the custom packages.
Hotjar for Nonprofits
Hotjar provides valuable support to nonprofit organizations by offering them a free lifetime Ask Business plan that includes 500 monthly responses. Additionally, eligible nonprofits can take advantage of a free Observe Business plan, which offers 500 daily sessions. In addition, qualified nonprofits can enjoy a 50% lifetime discount on higher plans with a yearly subscription.
However, it’s important to note that certain organizations are not eligible for these benefits. Governmental, academic, commercial, political, religious organizations and professional or trade membership associations are excluded, with some exceptions.
Hotjar Pricing FAQs
Yes, Hotjar offers a Basic Plan for its Observe, Ask, and Engage tools which is free to use. The Basic Plan for Observe and Ask includes limited features and allowances, while the Engage Basic Plan allows up to 5 interviews per month.
While Hotjar does offer free Basic Plans, it also provides Plus, Business, and Scale Plans, which come with additional features and allowances at varying costs. These paid plans cater to different user needs and are priced accordingly.
Hotjar offers several discounts:
- A 20% discount is available for users who opt to pay for their plans annually.
- A bundle discount of 10% is applied to the lowest selected plan when subscribing to two paid plans.
- Nonprofit organizations are eligible for a free lifetime Ask Business and Observe Business plan, along with a 50% lifetime discount on higher plans on a yearly subscription.
Hotjar offers a free 15-day trial for both the Plus and Business plans of the Observe & Ask tools, with no credit card required. However, there is no free trial available for the Engage tool, but users can sign up for the free Basic plan to test its functionalities.
Hotjar Pricing Review Conclusion
Hotjar offers various pricing plans for its Observe, Ask, and Engage tools, catering to different user needs and providing extensive features and insights. Custom packages and discounts are available, making Hotjar a cost-effective option for businesses of all sizes.
The availability of a free trial and plans for nonprofits enhances its accessibility. Evaluating individual requirements will help in determining the most cost-effective choice within Hotjar’s pricing structure.
