Loyyo Reviews for 2026

What Is Loyyo?

Loyyo is customer recognition software that connects payments and digital wallets to shopper profiles for retailers. It links transactions from payment terminals and wallets to create individual customer views, even for people who are not yet in a loyalty program. This helps retailers understand both known and unknown customers in physical and online stores.

The software builds complete customer profiles by never missing a transaction across cards, wallets, and supported payment environments. It calculates metrics such as recency, frequency, customer lifetime value, and purchase value from payment-linked data. These insights are accessible through dashboards that focus on in-store behavior and long-term customer value.

Loyyo also powers payment-linked loyalty by recognizing members after each payment and automatically awarding points or rewards. Retailers can identify customers using Apple and Google Wallet passes, web app QR or barcodes, and cashier tools connected to the POS and payment terminals. The platform fits both existing loyalty programs and membership models that rely on precise transaction data.