Matomo Reviews for 2025
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What is Matomo?
Matomo, formerly known as Piwik, is a robust marketing analytics software that provides businesses with powerful insights into their online presence. It offers a comprehensive suite of features designed to track and analyze user behavior, website performance, and marketing campaign effectiveness.
With this tool, users have full control over their data, as it is self-hosted, ensuring data privacy and security. The software collects a wide range of data, including visitor demographics, page views, conversions, and bounce rates, allowing businesses to understand their audience and optimize their marketing strategies accordingly.
In addition, it offers a user-friendly interface that enables users to visualize and interpret data through customizable reports, graphs, and dashboards. Users can track multiple websites and create tailored reports for each, gaining a deep understanding of the performance and impact of their online activities.
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Best For
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
Matomo Pricing
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Matomo Features
- Campaign Tracking
- Conversions
- Custom Reports and Dashboards
- User Data
- Multiple-site Management
- Goal Setting/Tracking
- Real-Time Reporting
- Tracking & Reporting
- AB Testing
- Activity Dashboard
- Alerts/Notifications
- Behavioral Analytics
- Campaign Analytics
- Campaign Management
- Data Analysis Tools
- Data Capture and Transfer
- Customer Database
- Customer Journey Mapping
- Data Cleansing
- Data Import/Export
- Customer Profiles
- Customizable Branding
- Data Visualization
- Drag & Drop
- Customizable Dashboard
- Customizable Reports
- Referral Tracking
- Reporting & Statistics
- Customization
- Dashboard
- Dashboard Creation
- Real Time Monitoring
- Reporting/Analytics
- Data Quality Control
- For Websites
- Heatmaps
- KPI Monitoring
- Keyword Tracking
- Multi-Channel Attribution
- Pageview Tracking
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Real Time Analytics
- Real Time Data
- SEO Management
- Scheduled/Automated Reports
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Site Search Tracking
- Statistical Analysis
- Third Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- User Journeys
- Visual Analytics
- Website Analytics
- Widgets
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Matomo Company Details
Company Name
Matomo
Headquarters
New Zealand
Website
matomo.org
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