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Improvely Reviews

& Product Details

What is Improvely?

Improvely is a tracking software and fraud detecting tool. The tool helps you detect fraud and monitor any activities related to your online marketing activities and promotional campaigns. Furthermore, the tool works with: Google Ads, Facebook Ads, Twitter Ads, Linkedin, Bing Ads, Taboola, and any other paid to advertise.

Last, the solution is suitable for many users, from freelancers and startups to large agencies. It helps them optimize their campaigns, control their budgets, create attractive landing pages and fight against fraud.

The company started back in 2012 in Pennsylvania. Today it employs around 50 employees and aims to help you avoid fraud and improve conversion. But, first, let us review Improvely and see all about its features, integrations, pricing, and alternatives.

Best For

Track & Protect Your Online Marketing
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Awio Web Services LLC

  • Located In

    United States

  • Website

Starting from:

$29 /month

Pricing Model: Subscription

Pricing Details:

All Improvely Pricing Plans come with a 14-day free trial, + you can cancel anytime. The software has many pricing plans to satisfy any business spectrum, from a freelancer to a large agency. Each package comes with a similar set of features available. However, the difference is given by the number of visits tracked per month but not only. For example, the Freelancer plan costs $29/month and tracks 10,000 visits per month & 1 team member.

  • Action Tracking
  • Analytics & Reporting
  • Conversion Tracking
  • Fraud Detection
  • Affiliate Coupon Tracking
  • Customer Value Tracking
  • Real-time Campaign Tracking
  • Audience Targeting
  • Custom Links

Additional Features

  • A/B Split Testing
  • Affiliate Links Cloaking
  • Affiliate Platform Integrations
  • Agency & White-Label
  • Custom-Built Funnel Reports
  • Customer Profiles
  • Customizable Dashboards
  • Developer API for custom tracking
  • Import/Export Reports
  • Track Commission Sources


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How to set up and use Improvely?

First, create an account with Improvely, and then we move to review the setup of a campaign in the tool. Second, once your account is set up go to the general project settings and set up a new project.

How to use Improvely

After you set the currency and select what you would like tracked, create a new project. Third, copy the generated Improvely tracking code. Moreover, add it to every page or landing page on your website that you would like to track.

how to use step 2 setup- reviews by tekpon

Furthermore, after you set up the tracking code, copy the conversion code and set it up on your confirmation page to signify that the “goal” has been achieved.

Fourth, go to Tool and create your New Tracking Link.

How to setup Improvely -tekpon

After, set up all the information for the tracking link, such as the: landing page, the traffic source, customize link name, and many more. All to reach the final step of having a unique tracking link meant to track that specific activity.

setup Improvely step 4

The fifth step is picking up the tracking link suitable for the campaign you are running and getting things started.

Last, once you set up the link to the location chosen, you can start to monitor the activity coming from that link.

Details of Improvely Features

With our Improvely review, let us look at all the features this tool has and analyze how it can benefit your business. The tool’s features are fairly basic but straight to the point, and as you will be able to see, come with a real capacity of increasing your conversion rate.

Conversion Tracking

The feature will systemize how you view conversion and the revenue you make from your many advertising channels.

Above all, this feature, through detailed reporting, will help you identify the problems in your campaign and increase your conversion rate.

conversion tracking feature Improvely

Furthermore, the Conversion tracking feature covers several aspects related to the conversion aspects, such as:

Traffic Reports

The traffic reports will show you where your conversions and income are coming from to clarify which channel brings the most value and which one you should focus on.

tracking reports feature Improvely Custom-Built Funnel Reports

The funnel reports can help you identify where you are losing customers, from the beginning of their purchase journey to the conversion point.

features -honest reviews

Furthermore, the report shows how your users navigate the website and identify your best segments. Last, to set up this process, you have to tick a few boxes:

  • Predefine the funnel before the data collection
  • Segment traffic
  • Save multiple funnels and view them in parallel over time for a better overview
  • Segment your traffic

Customer Profiles

Improvely reviews customers’ behavior on your websites and creates an automatic profile for each customer with all their history of past visits and conversions. Thus, this will allow you to learn about the time they prefer to purchase, lifetime value, location, etc.

Profile for customers

Last, the software can also come with:

  • A/B testing tools built-in
  • Click fraud monitoring
  • Real-time updates for the reports
  • Import reports from Google, Bing, and more
  • Email alerts

  • Automatic duplicates detection and IP exclusions
  • IP addresses
  • Device information refers to and more
  • Developer API

Click Fraud Monitoring

Now, this feature will help you save money by helping you detect click fraud in real time, recovering lost money from PPC ads, and blocking fraudulent clicks. First, the monitoring system inspects the quality of the clicks coming through 24/7. It monitors suspicious activity, such as excessive non-converting clicks or competitors repeatedly clicking on your ads.

Affiliate Marketing

This Improvely feature is helpful for tracking your commission sources and lets you know in a compact and easy-to-understand manner. The report will contain information such as the keywords generating the traffic, conversion, and cost. Furthermore, the software protects your ads from theft and snooping, and cloaks your affiliate links. As a result, cloaking your affiliates’ links will appeal more to your customers.

Agency and White-Label

Improvely offers their software also as a white label. Thus you can enjoy their services also under your own brand name and give your customers access to certain reports by purchasing an agency or white label license for the software.


Improvely comes with a developer API that enables you to effectively integrate with most of the applications you use to run your business. Amongst this software would be:

  • WooCommerce
  • BigCommerce
  • MailChimp
  • Shopify

What is Improvely - honest reviews by Tekpon

Lastly, the API also enables you to integrate with several affiliate programs and networks, such as:

  • PeerFly
  • ClickBank
  • ShareASale
  • LinkShare
  • ClickBooth
  • Commission Junction
  • MaxBounty

Improvely Review Conclusion

In conclusion to the Improvely review, we can determine that the product is easy to use and fairly basic in terms of the number of features it has to offer to its users. However, its smart feature and competitive pricing plans are worth trying for the simple fact that they have the potential of saving you lots of money from fraudulent behavior and protecting your paid ad campaigns from competitors. Last, as a bonus, you also have the option if you run an agency to opt for a white-label solution.

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