Roster Reviews for 2025
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What is a Roster?
Roster is an innovative advocacy marketing platform designed to help businesses leverage the power of customer and employee advocacy. The platform enables companies to build and manage communities of brand advocates, encouraging them to share content, provide testimonials, and engage with the brand across social media and other digital channels.
Roster is particularly effective for companies looking to amplify their marketing efforts through authentic, word-of-mouth promotion driven by those who already love and support their brand.
A key feature of Roster is its ability to create personalized advocacy campaigns, allowing businesses to tailor their messaging and engagement strategies to different segments of their audience.
The platform also provides detailed analytics, giving companies insights into the performance of their advocacy initiatives and the impact of user-generated content. This data-driven approach helps businesses optimize their campaigns and strengthen relationships with their most loyal customers.
The benefits of using Roster include increased brand visibility, enhanced customer loyalty, and the ability to generate authentic content that resonates with potential customers. It is especially useful for brands seeking to build a community-driven marketing strategy that harnesses the enthusiasm of their customers and employees.
Overall, Roster offers a powerful way to turn advocacy into a key driver of business growth.
Found in these Categories
Best For
- StartUps
- Small Business
- Medium Business
- Large Enterprise
Roster Pricing
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Roster Features
- Audience Targeting
- Campaign Management
- Categorization/Grouping
- Content Creation Workflow
- Content Management
- Conversion Tracking
- Customizable Branding
- Data Import/Export
- Engagement Tracking
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Metrics
- Publish Scheduling
- Reporting & Analytics
- Social Media Monitoring
- Visual Analytics
- Workflow Management
- Activity Dashboard
- Activity Tracking
- API
- Campaign Analytics
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Communication Management
- Contact Database
- Contact Management
- CRM
- Customizable Reports
- Data Visualization
- Demographic Data
- Faceted Search/Filter
- Filtering
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Monitoring
- Payment Tracking
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Rewards Management
- ROI Tracking
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Performance Management
- Social Promotion
- Third-Party Integrations
- Trend Analysis
User Sentiment - Roster Reviews
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Comprehensive Toolset
Roster stands out with its extensive range of features that cover every aspect of ambassador management, from recruitment to engagement and tracking. This makes it a one-stop solution for companies looking to run detailed and effective brand advocacy campaigns.
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User-Friendly Interface
Users appreciate Roster’s intuitive design, which simplifies navigation and reduces the learning curve, making it accessible for both beginners and experienced users alike.
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Insightful Analytics
The platform provides detailed analytics that helps businesses track the effectiveness of their ambassador programs. These insights are crucial for making data-driven decisions and optimizing campaigns.
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Responsive Support
Many users have highlighted Roster’s customer support as a significant positive, noting that the team is helpful and readily available to assist with any queries or issues, contributing to a smoother user experience.
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Strong Community Engagement Features
The software excels in community management, allowing businesses to keep ambassadors engaged through campaigns, rewards, and other incentives, which helps maintain a vibrant and active ambassador community.
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Initial Overwhelm
Some users find the platform overwhelming at first due to its extensive features. While this is typically a temporary issue, it may require some initial time investment to become fully comfortable with all the tools available.
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Limited Customization
Despite its wide array of features, Roster has been criticized for offering limited customization options compared to other platforms. This can be a drawback for businesses with specific needs that require more flexibility.
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No Mobile Application
Currently, Roster does not offer a dedicated mobile app, which can be a limitation for users who prefer managing their ambassador programs on the go.
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Steep Setup Costs
While the software offers powerful features, the entry-level pricing starts at $599 per month, which might be too high for small businesses or startups.
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Roster Company Details
Company Name
Wooly, Inc.
Headquarters
United States
Website
getroster.com
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Roster Frequently Asked Questions (FAQs)
Roster is a comprehensive platform designed to manage and grow brand communities through brand ambassadors, influencers, and affiliate marketing. It enables businesses to recruit, engage, and manage their community members, streamline their marketing efforts, and track the impact of their campaigns, enhancing brand awareness and sales through user-generated content and referrals.
Roster offers several pricing tiers for its ambassador platform, tailored to different brand needs. The “Starter” plan is priced at $599 per month, offering tools like referral tracking and creator campaigns, which are ideal for brands initiating community programs. The “Growth” plan, at $1,199 per month, includes additional features and supports more extensive advocate management. For larger, more established brands, Roster provides custom “Pro/Enterprise” packages, details and pricing of which are available upon direct inquiry with their sales team. Each plan is designed to enhance brand marketing through effective ambassador engagement.
Companies like Specialized, Cotopaxi, Hydro Flask, ON Running, and Salomon use Roster to manage their brand ambassador programs and engage with their communities more effectively.
Roster works by providing tools to connect, engage, reward, and measure the effectiveness of brand ambassadors and influencers. This includes recruitment through customized forms, engaging community members with campaigns, rewarding through automated systems, and measuring the impact with detailed analytics.
Roster can help your brand grow by leveraging the power of word-of-mouth through a network of brand ambassadors and influencers. It automates the management of these relationships, making it easier to scale engagement and track the effectiveness of marketing efforts.
A brand ambassador is someone who promotes a company’s products or services through their personal influence. Roster helps manage brand ambassadors by providing tools to recruit, engage, and reward them effectively, ensuring their activities align with the brand’s goals.
Yes, Roster is a community marketing platform that focuses on building and managing a brand’s community through effective ambassador engagement, providing tools for communication, management, and analytics.
Roster offers integrations with various eCommerce, CRM, and social media platforms to streamline workflows and enhance the functionality of ambassador campaigns.
To set up an influencer campaign in Roster, you can use their campaign management tools to create, customize, and launch campaigns. This involves selecting targets, setting up incentives, and using Roster’s analytics to track and adjust the campaign as needed.
Roster provides detailed analytics and reporting tools that allow you to track key metrics such as engagement, conversion rates, and overall campaign effectiveness. This data helps refine strategies and improve ROI over time.
Roster offers a 14-day free trial for its “Starter” and “Growth” plans, allowing potential users to explore and utilize the features of the platform before committing to a paid subscription. This trial includes access to various tools and capabilities designed to help brands kickstart their ambassador programs effectively.
